• To select the best way from many alternatives • Gives rise to a final choice • Result could be an act or an opinion of choice EVERYDAY TECHNIQUES • Listing the advantages and disadvantages of each option, • Choosing the alternative with the highest probability-weighted utility for each alternative • Accepting the first option that seems like it might achieve the desired result • Ask a person in authority or an "expert" • Flipping a coin, cutting a deck of playing cards, and other random or coincidence methods • Prayer, tarot cards, astrology, etc. QUANTITATIVE FACTORS QUALITATIVE FACTORS DECISION MAKING • Eventual decision may rest on the balance between the perceived effects of quantitative and qualitative • If the long term effect on the workforce for example was to reduce productivity or increase absence because of the impact on motivation and morale, the fact that a decision makes financial sense may be shelved! • Qualitative by its nature, therefore, is very subjective THANK YOU