@ Otago University

MFCO305 - Research Project Group

D
 Research Question

How do University of


Otago undergraduate
students use or not
use Facebook as part of
their overall social
activity?
Relevance
• 96% of University
of Otago
students access
the internet daily.
• Procrastination ;-)
• Little academic
research on
Facebook usage.
•

 Context
• Founded in 2004 • Relationships
• Initially for within – Starting
college – Building
communication – Maintaining
• Now publicly – Ending
available to
anyone
• 2nd most visited site
in New Zealand for
the week ending
22nd of May 2010
• The leading social
networking site in
the world
 Methodology
• Qualitative Sample Size of 48


– In-depth interviews
– Field observation
(dependent on
results of
interviews)
• Pilot study
• Non-users
• Sample recruitment
 Expected Findings
• Online and offline
identity
• Timing
• Uses and
gratifications
• Access
• Motivations
• Security
•
 Thank
You :-)

 Do you have Facebook?



 If not please let one of

us know we would love
to include you as part
of our sample.