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Research On FM Channel
Research On FM Channel
FM Listeners in %
channel
Radio 51
mirchi
Red FM 23
My FM 8
Big FM 12
Vividh 6
Bharti
Listeners in %
Vividh
Bharti
Big FM
6%
12%
My FM Radio
8% mirchi
51%
Red FM
23%
My FM 2 6 2 0 0
Big FM 6 10 0 0 0
Vividh 4 0 4 0 0
Bharti
strongly agree(in %)
Vividh
Bharti
11%
Big FM
Radio
17%
mirchi
My FM 44%
6%
Red FM
22%
(3) Do you think that the voice of RJs of your favorite FM channel is the best?
My FM 6 4 3 0 0
Big FM 6 8 0 0 0
Vividh 6 5 6 0 0
Bharti
20
15 Radio mirchi
10 Red FM
My FM
5 Big FM
0 Vividh Bharti
strongly
Agree(in%)
Neutral(in%)
Disagree
Strongly
agree(in %) disagree(in%)
Q.(4) Is your favorite RJ humorous than other RJ s ?
My FM 2 8 0 0 0
Big FM 6 4 0 0 0
Vividh 2 8 0 0 0
Bharti
20
15
Radio mirchi
10 Red FM
5 My FM
Big FM
0
Strongly
Agree Neutral
(in Disagree
Strongly Vividh Bharti
agree (in%) (in %) disagree
%) (in %)
Q.(5) Is your FM channel’s Advertisement quality good?
My FM 6 4 4 2 0
Big FM 7 6 1 0 0
Vividh 2 1 0 0 0
Bharti
25 strongly agree(in
%)
20
Agree(in%)
15
10 Neutral(in%)
5
Disagree
0
Radio Red My Big Vividh Strongly
mirchi FM FM FM Bharti disagree(in%)
Q. (6) Does your favorite channel fill all requirement regarding to entertainment?
My FM 12 1 0 0 0
Big FM 11 7 0 0 0
Vividh 4 3 0 0 0
Bharti
35 strongly agree(in
30 %)
25 Agree(in%)
20
15 Neutral(in%)
10
5 Disagree
0
Radio Red My Big Vividh Strongly
mirchi FM FM FM Bharti disagree(in%)
Q. (7) Does your favorite FM channel provide news on the current affairs?
(a) Yes (b) No
Yes 64.3%
No 35.7
Yes
No
Q.(8) Did you switch to another channel from your past favourate channel ?
1
(a) 1 hour daily
0.8
(71%) (b)
0.6 Between 2-4
hour’s (21%)
0.4 (c) 5-7 hour’s
(8%) (d)
0.2
More than 8
0 hour’s (0%)
1 2 3 4 5 6
Yes 79%
No 21%
Yes
No
3 months
5%
6 months More than 1
21% year
49%
1 year
25%
Q.13 For what purpose do you listen your FM channel?
20
15
10 Series1
5
0
ve
n
e
en
io
dg
ud
bo
at
m
le
tit
la
rm
in
ow
at
rt a
al
fo
ive
Kn
In
te
sit
En
Po
Enthusiastic 26%
Energetic 20%
Full entertainment 37%
Well filling 4%
Motivate to the listener 13%
Motivate to
the listener
Enthusiasti
13%
c
Well filling 26%
4%
Full Energetic
entertainme 20%
nt
37%
Q.14 In what respect does your Fm channel lack, among the following, if any?
Broadcasting 19
RJ’s communication skill 14
Programming 41
Songs availability 26
None of the above 0
50
40
30
Series1
20
10
0
None of the
Broadcasting
Programming
above