Professional Documents
Culture Documents
Laura Krajecki, Director of Human Experience Strategy, Starcom MediaVest Group
Laura Krajecki, Director of Human Experience Strategy, Starcom MediaVest Group
Marketing:
Meaningful Human
Experiences
Realtime
Laura Krajecki
Chief Consumer Officer
Starcom Mediavest Group
moving from Sales to the
Service Industry
It’s Never Been Harder
to be a Marketer
Drowning in a sea
of confusion – data,
ideas
Harder to connect
with consumers
Rapidly changing
markets
2
It’s Never Been a More Dynamically
Creative Era to be a Marketer
3
Simplicity Meaning Real time
4
The brands that get it right will be
using simplified human
understanding to deliver
meaningful experiences to
people….real time.
5
Requires real-time
Sense & Respond Organizations
7
4Cs drive Meaningful Human Experiences that drive your
business
• Currency
• Conversation
• Content
• Community
8
Currency:
value exchange with
people
9
10
Conversation:
Power the natural conversation
between people
11
12
Content:
how the brand shares its story
13
Shared a “Canine Interest Story” on each Yellow Dog
14
15
16
Community:
Join, build & power
people’s Communities
17
18
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4Cs drive human experiences that drive your business
• Currency
4Cs • Conversation
• Content
• Community
21
Thank you
22