Coca-Cola is a cola (a type of carbonated soft drink)

sold in stores, restaurants and vending machines.

It is produced by The Coca-Cola Company (United
States).
The Coca-Cola Company offers nearly 400 brands in
over 200 countries or territories, which shows its
recognization.
The Coca-Cola Company (TCCC) only produces
concentrate syrup which is then sold to various
bottlers throughout the world who hold a Coca-Cola
franchise.
 COMPANY PROFILE
ORIGIN
 The first Coca-Cola recipe was
invented in Covington, Georgia, by
JOHN STITH PENBERTON, originally
as a cocawine called “Penberton's
French Wine Coca’ in 1885.

 The first sales were made at Jacob's

Pharmacy in Atlanta, Georgia, on May 8,
1886, and for the first eight months only
nine drinks were sold each day.

 It incorporated in 1892 as Coca-Cola

Company (the current corporation).
 COMPANY PROFILE
Achievements

Interbrand’s Global Brand

Scorecard for 2003 ranked
Coca-Cola the #1 Brand in the
World and estimated its brand
value at $70.45 billion
Coca-Cola currently offers
nearly 400 brands in over 200
countries or territories and
serves 1.5 billion servings each
day.
 COMPANY PROFILE

Mission, Vision & Values

To Refresh the World...in body, mind, an spirit.
To Create Value and Make a Difference...everywhere we
engage.
People: Being a great place to work where people are
inspired to be the best they can be.
Leadership: “The courage to shape a better future”
Passion: “Committed in heart and mind”
Integrity: “Be real”
 VARIETIES OF PRODUCT
From the 1st day of launching till today coca-cola has been
introduced in 27 different varieties:
• Diet Coke (introduced in 1982)
• Diet Coke Caffeine-Free
• Cherry Coke (1985)
• Diet Cherry Coke (1986)
• Coke with Lemon (2001)
• Diet Coke with Lemon (2001)
• Vanilla Coke (2002)
• Diet Vanilla Coke (2002)
• Coca-Cola C2 (2004)
• Coke with Lime (2004)
• Diet Coke with Lime (2004)
• Diet Coke Sweetened with Splenda (2005)
• Coca-Cola Zero (2005)
• Coca-Cola Black Cherry Vanilla (2006)
• Diet Coca-Cola Black Cherry Vanilla (2006)
• Coca-Cola BlāK
• Diet Coke Plus (2007)
 Coca-Cola Statistics
 Coca cola owns more
than ½ of the world’s
beverages.
 Coke is affordable in
all the countries. It
was not out of the
price range for an
afternoon snack.
 Coke comes in a
variety of sizes
• Coca-Cola is recognized by 94% of
the world’s population
worldwide so you can
use it for a crowd or
as a personal snack
drink
• Going Global: We plan to planed to take up global
marketing strategy through standardization and integration of
the many services to ensure uniform growth for the company
“Coke” throughout the world. From now onwards Global
marketing strategies will be incorporated not in a specific area
or country but other country also which was neglected till now,
which will get 100% recognition to the company “COKE”.

Places already company’s supplying

• Our Quality Promises: Quality Is Our Highest Business
Objective. We have achieved GOLDEN PEACOCK NATIONAL
QUALITY AWARD 2004 in India and we are marching forward
to achieve such more awards globally. Though there were many
problems in quality our quality department have taken an
immediate action to ensure that consumers do not lose interest
• Targeting young minds: Coke’s commercials basically
based on young generations, So, the young generation is the
target market of Coke because they want to represent Coke
with the youth and energy but they also consider about the old
people they take then as a co-target market.

I'm
Extremely
Selfish
Protective
Possessive
With my
• Change Of Bottle Designs: As we are targeting
young minds of India we have also changing the design of the
bottle to attract the young minds of India. As bottles of coke
company have always been simple we are going to launch
designer bottles with few new old attractive taste.
• Fun Island : we are going to provide a real fun time in a private
island of coke company. This island is mainly meant for college couples on a
special occasion. We are going to have fun things like
-coke fountain
-coke Halloween parties
-coke games
-coca competitions etc..
• Cocateria: we are going to open world wide cocateria like
cafeteria. Where we are going to have all the varieties of
drinks only of coco cola company including refreshments
• Coca Cabs: we are providing private cabs for foreign
tourists for their personal use with limited free coke drinks in the
cab for the customers
• Coke Hookah: we are planning to introduce a coke
flavored hookah. This flavored hookah combines the taste of
generations which are not harmful and are suitable for girls,
ladies, old people etc…
• Coke Pumps: we are going to install coca pumps in Malls
Cinemas etc….this will reduce the cost price of the soft drink
compared to the bottled price and will create more demand in
the market
 MARKET ANALYSIS
SWOT ANALYSIS
Strengths Weaknesses
•World’s largest brand •Negative publicity
•Large scale of operations •Sluggish performance in
•Robust revenue growth in north America
three segment. •Decline in cash from
operation activities
Opportunities Threats
•Acquisitions intense •Intense competition
competition •Dependence on bottling
•Growing bottled water market partners
•Has sufficient capital to •Sluggish growth of
expand carbonated beverages
 COMPETITORS

 The biggest competitor of coke is Pepsi.

 Pepsi is often second to Coke in terms of sales , but
outsells in some localities.
 In India, Coca-Cola ranked third behind the leader,
Pepsi-Cola, and local drink Thums Up. However, The
Coca-Cola Company purchased Thums Up in 1993. As
of 2004, Coca-Cola held a 60.9% market-share in India.
So,
Thanks !!
PRESENTATION ON
MARKETING OF
COKE

Prepared by: Ajit kumar

Jitendra kumar
Puneeth P Munoth