Spams in my letterbox...

How to separate the wheat from the chaff

The biggest problem for people, who just started to familiarise with online marketing, is the time
management. The biggest problem in the time management is over loaded letterbox.

When I started online marketing I was over helmed by seemingly never ending possibilities... After a
very short time my letterbox was full of correspondence, full of proposition, full of promises, “never
before” and “never after” chances. I was spending hours reading all that staff and signing here and
there...

Looking back however – I do not have many regrets. It is a very old saying that one must learn on
her/his own mistakes and it is indeed very right....

My first frantic actions to “be in business” were awarded. I can now quite accurate guess if the email
is worth reading or not. If the subjects are for example:

No skills required or Get your FREE DVD of building a $1.2m business or Secrets of Make Money On-
Line Revealed or Just Copy & Paste This Email Ad and You Get Paid! Or How to make $2000 in two
weeks or You can have your first million in one year or similar to them – I just simply delete those
posts...

There are days I receive many letters on the same subject. The “topic of the day” goes on and
on...and too, ends in trash.

Marketers know that there is no easy task to provoke reader and made him open an e-mail. So the
subject of their email could be:

Re: Your Payment Has Been Processed, or Re: your link, or: Re: you have 5 sign ups, or: Claim your
reward here, or Clickbank payment is waiting for you, etc.

Another category of letters which goes to the rubbish bin belong to people who never bother to
check what they are sending me:

Hello {first name}...

I know – this is an error of auto responder, but you can always preview your letter and fix it.

The art of writing letters is still very important. Especially for people who want to convince you that
they know their subject, you are genuine and serious. If you are selling dreams of quick million
dollars, do not expect big results. On the contrary, you are losing your integrity and in the end you
lose your possibility to run genuine, steady online business.