Presented by du and supported by Coca – Cola

Nancy Ajram to inaugurate chic World Cup tent at

Burj Khalifa area
• High-end venue to cater to World Cup enthusiasts as part of DSS
2010 events

Dubai, 9 June, 2010: World Cup fans are in for a treat as “One”, a luxurious Marquee
built especially for the occasion of 2010 FIFA World Cup, is set to open its doors today
to receive spectators of the upcoming global event running from 11th June to 11th July.
The organisers have planned an extravagant launch that will see the famous Lebanese
singer Nancy Ajram performing at the Marquee, in addition to the presence of Naseem
Hamid, the British, Yemeni origin, boxer and former Bantamweight and Featherweight
champion, as the Guest of Honour.

Presented by du, and supported by Coca-Cola as the Official Partner, the high-end venue
will be one of the main attractions of the upcoming Dubai Summer Surprises 2010. Fully-
equipped with state-of-the-art 35 Plasma screens in addition to two 2 X 3 meters giant
screens, the Marquee will also offer its visitors a great menu of food and beverages in
addition to shiesha to set the mood of excitement and cheering across the 2 floored venue.

Ghanim Al Ghanim, MD of Glory Horizons, the company behind organizing the month
long event said: “One” is the fruit of long months of careful planning and sophisticated
cooperation between several entities - whether it was the AC units, the plasma screens or
the whole setting. We have spared no efforts in bringing the latest technology to this great
venue that is set to accommodate around 600 spectators.”

Al Ghanim, who is also the official distributor of FIFA Merchandise in the GCC region
during the 2010 world cup, stressed that the Marquee is fully equipped and designed with
the highest standards of materials and safety systems, “We thank our sponsors for
supporting this innovative project, and we are also excited to one of the main DSS
attraction for this edition.”

“As a telecom service provider, we aim not only to deliver excellent communication
services, but also to support activities that fulfil the entertainment needs of people in the
UAE. With the games approaching - an event which all soccer fans await impatiently
once every four years - we are pleased to be able to provide football enthusiasts in the
UAE with an exceptional viewing experience, by offering them an exciting and
interesting environment,” commented Hala Badri, EVP, Brand and Communications, du.

From his side, Coca Cola Public Affairs and Communications Director for the Middle
East, Antoine Tayyar said: “Being the official refreshment drink of the 2010 FIFA World
Cup, we are very happy to be on board this initiative as official partners. This step comes
in line with our worldwide tactful marketing and communications campaign during the
most anticipated event by hundreds of millions across the planet.”

Tayyar also expressed his contentment to have the extremely popular Lebanese singer
Nancy Ajram inaugurating the event as part of her cooperation with Coca-Cola, “We are
delighted to have Nancy with us for this evening and singing with the audience the
official anthem of the world cup. We always strive to add value and excitement in all our
endeavours, and we have several similar initiatives lined up for the world cup period that
will surly please our fans in Dubai and UAE reinforce our aim of spreading happiness
and joy among all.”

The festivities of the day will start at 4:30 pm with jugglers and entertainers to interact
with all the crowds around the Marquee area, then at 6:00 a colourful parade of more than
40 performers, courtesy of DSS, will tour the whole area until they reach the “One” patio,
creating a great festive atmosphere. Later on the crowd will be joined by Nancy Ajram,
who will perform some of her best songs in the presence of the local and regional media
in addition to the guest of honour the boxing legend Naseem Hamid.
 -End-
About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication
services in February 2007 across the UAE, in addition to internet and pay TV services that du
provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for
voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the
UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and
business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’
recharge card (which offers customers the choice between more credit, more time and now
‘more international’ recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred
International Destinations. du Broadcast Services division brings scalable media technology
platforms and telecommunication solutions to the broadcast community through its world class
teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail
network, currently numbering 33 du shops located in strategic locations across the UAE, more
than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/en/where-to-
buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment
of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala
Development Company, 19.5 percent by Emirates Communications & Technology Company
LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market
(DFM) and trades under the name du.

Awards to date
• du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s
EuroWeek
• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best
strategic online portal award in the e-commerce category and du media club website won
the bronze award in the media and press category.
• du corporate brand launch campaign awarded a Cristal MENA award in 2008

• du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative
branding and outstanding brand success

• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing
Awards 2007
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007

• du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom

category in the world for 2007
For further information, please contact:
Saugat Chatterjee
Public Relations Manager, Channels
Communications
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae
Mayssam Hamadeh
Manning, Selvage & Lee
Tel: +971 4 3676 324
Mobile: +971 55 495 6484
Fax: +971 4 367 2615
Email: mayssam.hamadeh@dubai.mslpr.com