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Mango Distribution Flow Presentation
Mango Distribution Flow Presentation
Region XI
18,115
(9.84%)
Region IVA Region IX
14,963 16,365
(8.13%) (8.89%)
Pangasinan (10.0%)
Nueva Ecija (7.0%)
Maguindanao (6.7%)
Batangas (6.0%)
Zamboanga del Norte (4.4%)
Others (66.0%)
Region IX
59,603
(5.82%)
Region VII
72,917
(7.12%)
Region III
84,131 Region II
(8.22%) 90,108
(8.80%)
Pangasinan (37.0%)
Batangas (8.0%)
Bulacan (4.0%)
South Cotabato (3.4%)
Others (44.0%)
* Luzon (66.21%)
Region V
Region IV
Region VI Region VIII
Consolidator/ Retailers
Retailer
Institutional
Consumers
Buyer
Pinoy ME BDS Conference
PHILIPPINE MANGO SEEDLING FARM CORP.
Marketing Channel of Mango Fruits in Visayas
Grower
Processor
Consolidator Contract-
- Retailer Buyer
Institutional Consolidator
Buyer Retailer/
Supermarket
Consumer Exporter
Retailer/ Exporter/
Supermarket Processed
Consumer
Consumer Processed
Puree
(US$ 0.80-1.20/kg)
Pinoy ME BDS Conference
PHILIPPINE MANGO SEEDLING FARM CORP.
Why the Many Layers in the
Mango Distribution Chain?
• Lack of Exposure/
Information
• Many Product and
Product Attributes
• Grades and
Standards Set by
Different Buyers
• Procurement System
of Consumers/
Institutional Buyers
• Dominance of small
growers
• Financial Constraints
of Growers
Pinoy ME BDS Conference
PHILIPPINE MANGO SEEDLING FARM CORP.
Problems Encountered
in the Upstream Linkage
• Lack of information
sharing
• Inadequate support
facilities
• Improper post-harvest
management
• Predominance of
small/backyard
growers
• Cultural barriers
• Technical Assistance
• Financing/ Insurance
• Development of
Organizations
• Infrastructure Dev’t.
• Product R&D =>
Demand Generation
Pinoy ME BDS Conference
PHILIPPINE MANGO SEEDLING FARM CORP.