Tribal criers and barkers were the earliest forms of advertising, followed by Gutenberg's invention of movable type. More recently, electronic media has become a major platform for advertising. The document then discusses advertising creative and how it relates to academic theories of rhetoric, analytical systems, creativity, and strategic/creative advertising.
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Tribal criers and barkers were the earliest forms of advertising, followed by Gutenberg's invention of movable type. More recently, electronic media has become a major platform for advertising. The document then discusses advertising creative and how it relates to academic theories of rhetoric, analytical systems, creativity, and strategic/creative advertising.
Tribal criers and barkers were the earliest forms of advertising, followed by Gutenberg's invention of movable type. More recently, electronic media has become a major platform for advertising. The document then discusses advertising creative and how it relates to academic theories of rhetoric, analytical systems, creativity, and strategic/creative advertising.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Tribal criers and barkers were the earliest forms of advertising, followed by Gutenberg's invention of movable type. More recently, electronic media has become a major platform for advertising. The document then discusses advertising creative and how it relates to academic theories of rhetoric, analytical systems, creativity, and strategic/creative advertising.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Powell: first lecturer in advertising. What is Advertising Creative? How does Advertising Creative fit within academic theory ? Rhetoric you think Analytical systems effectively You critic
Creativity You think Strategic Advertising/Creative Advertising The concept