Hyundai recently aired a commercial for the World Cup that mocked the most sacre

d tradition in the Catholic Church, the celebration of the Eucharist. After view
ing the video, I wrote an email to Hyundai America and got the following respons
e:
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Hello and thank you for your feedback regarding Hyundai advertising.
Hyundai Motor America would like to thank you and other consumers for sharing co
ncerns about a new ad titled "Wedding" which aired during the opening games of t
he FIFA World Cup broadcast last week. We take comments of this nature very seri
ously. Because of feedback like yours, we have removed the ad from all Hyundai c
ommunications and stopped airing it.
We credit the passionate World Cup viewers and Hyundai owners for raising this i
ssue to us. The unexpected response created by the ad, which combined both socce
r and religious motifs to speak to the passion of international soccer fans, pro
mpted us to take a more critical and informed look at the spot. Though unintenti
onal, we now see it was insensitive. We appreciate your feedback and hope you wi
ll accept our sincere apologies.
With appreciation,
Hyundai Motor America