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    Nokia News As "Internet Compapny"

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    Worawisut Pinyoyang
    Nokia is reinventing itself as an "internet company" rather than a hardware-focused company. It aims to transition from a cost leadership pricing strategy based on hardware to an internet-based business model with a pay-per-use pricing strategy. This will allow Nokia to leverage its large user base and shift its platform and services to the internet over time. The changes are meant to help Nokia keep up with competitors like Apple, Google, and Microsoft in the evolving mobile market.

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    Nokia News As "Internet Compapny"

    Uploaded by

    Worawisut Pinyoyang
    34 views3 pages
    Nokia is reinventing itself as an "internet company" rather than a hardware-focused company. It aims to transition from a cost leadership pricing strategy based on hardware to an internet-based business model with a pay-per-use pricing strategy. This will allow Nokia to leverage its large user base and shift its platform and services to the internet over time. The changes are meant to help Nokia keep up with competitors like Apple, Google, and Microsoft in the evolving mobile market.

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    Nokia reinvents itself as as "Internet Company"

    Original Title

    Nokia News as "Internet Compapny"

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    Nokia is reinventing itself as an "internet company" rather than a hardware-focused company. It aims to transition from a cost leadership pricing strategy based on hardware to an internet-based business model with a pay-per-use pricing strategy. This will allow Nokia to leverage its large user base and shift its platform and services to the internet over time. The changes are meant to help Nokia keep up with competitors like Apple, Google, and Microsoft in the evolving mobile market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    34 views3 pages

    Nokia News As "Internet Compapny"

    Uploaded by

    Worawisut Pinyoyang
    Nokia is reinventing itself as an "internet company" rather than a hardware-focused company. It aims to transition from a cost leadership pricing strategy based on hardware to an internet-based business model with a pay-per-use pricing strategy. This will allow Nokia to leverage its large user base and shift its platform and services to the internet over time. The changes are meant to help Nokia keep up with competitors like Apple, Google, and Microsoft in the evolving mobile market.

    Copyright:

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    of 3

    9/05/2008

    HTTP://WWW.WORAWISUT.NET
    [NOKIA REINVENTS IFSELF AS
    ‘INTERNET COMPANY’]

    [NIDA Business School] |


    Worawisut Pinyoyang
    4920224134
    2008

    
    :   
        
    
     : 
     
    : http://arstechnica.com/news.ars/post/20080509-nokia-aiming-to-reinvent-itself-as-an-internet-
    company.html
     : 9 <=>?@ 2551
    
     :  < @BCB
     :! Differentiation Strategy
    "#  : Apple , Google Microsoft
    Rating : Positive

    *
    +!:
     KLM
    N O  < @BCB 
    @ PQM RM 
    R  ROPM S hardware-
    based company @N internet-based company KL
    M VSS  SW<P O  hardware SW@ margin X 

    R MB
    Y B
    MS@Z pricing strategy (Cost Leadership) _MMMO SQ WP KL
    M@CO 
    ?B
    M <  @
     functions ZM   Q_R?C KL
    M RO W S pricing
    strategy _MROO  < @BCB a S XPQM M R M X MQ M
    R@<B
    @ZRZ
    S VSS  @Q S (Business Model) 
       Z _cd BQ@Q
    RRSZQ W?aM (Pay per use) KL
    MS_MO Z 
    P  
    M_LaNM
    @ (High Penetration rate) _MRQR YW  X S N S 

    ?P@SNM@ B
    MSPM@?P@R ?B N aMOO  hardware Q W NS_M
    platform R < @BCB (Symbian)  aMM@SX POZ <  
    P NSXP@ KL
    MC@C
     
    O 
    Z < R@ (Converting existing Nokia customers)  OZ@Y @Z_M
     SW X @C<h Business Model 
    M @i@ 
      _M <B
    R
    SOZ aRNNX M 
    ?Q_MS RM Google XNR

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