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Marketing Strategy For Failed Product of Young's Food (Ketchup)
Marketing Strategy For Failed Product of Young's Food (Ketchup)
PROJECT
Tariq Yousaf
Sana Munir
Midhat Batool
Atif Talal
Irfan Zafar
-
CORPORATE PHILOSOPHY
• Established In 1988
• BOARD OF DIRECTORS
• AUDITORS
• REGISTRAR
• BANKERS
• AUDIT COMMITTEE
• CHIEF FINANCIAL OFFICER
• COMPANY MANAGEMENT
MISSION & VISION STATEMENT
Vision Statement
• Spreads
• Condiments
SPREADS:
• Mayonnaise
• Honey
• Sandwich Spread
• Chicken Spread
CONDIMENTS
• Pickle • Tomato
Ketchup
• Soy Sauce
• Chili Sauce:
• White Vinegar:
CAUSES OF PRODUCT FALIURE
• Product concept
• Product design and implementation
• Product competitive positioning
• Product value proposition
• Product messaging
• Product distribution
• External events
FAILED PRODUCT OF YOUNGS
FOODS
&
ANSWERS