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COVER STORY

From 1999 to 2002, American


communities with broadband access did
significantly better than those without
ers’
a de a nd Teach
Gr
By William H. Lehr, Carlos A. Osorio. nts
Subject Com me
Sharon E. Gillett ■ Massachusetts Institute of Technology A ment;
Marvin A. Sirbu ■ Carnegie Mellon University Job Gro
wt h mprove
Needs I ing
t ra t est
Wa ges Some ex
elp
“ . . . broadband access does matter wou ld h
to the economy, just as common s A+
y Va lue
Proper t B+
sense would say it should . . .” New Co
mpa n ie
s
B
y Mi x
Industr
“ . . . broadband enhances
economic activity, helping to
promote job creation both in terms
of the total number of jobs and
the number of establishments in
communities with broadband . . .”
“ . . .broadband access does
“ . . . the mean growth in rent enhance economic growth and
. . . employment, number of performance, and . . . the assumed
establishments, and share of (and oft-touted) economic impacts of
establishments in IT-intensive broadband are real and measurable.
sectors were all higher in the
communities with broadband . . .” “The present study has several
clear implications for policy-makers.
“ . . . we find a substantial positive The most obvious and important
impact for broadband availability on implication is that broadband does
the growth in total employment.” matter to the economy.”

“ . . . broadband has a significant “Broadband is clearly related to


positive effect on the growth in the economic well-being and is thus a
number of business establishments critical component of our national
...” communications infrastructure.”

12 | BROADBAND PROPERTIES | www.broadbandproper ties.com | DECEMBER 2005


Table 1: Data sources
Type of Data Description Availability Source
Business Activity Used for employment, establish- Collected annually; most recent U.S. Census Bureau -ZIP Code
Indicators ments, wages (payroll), industry data from 2002. Industry sectors Business Patterns (ZCBP)
sector and size mix. Reported at zip coded by SIC (1994-7) and NAICS
code level; aggregated for state- (1998-2002).
level analysis.
Demographic Indica- Used for income, rent, educational Collected every 10 years; most (1) U.S. Census Bureau - 2000
tors / Controls attainment, and # of households. recent data from 2000. Decennial Census (2) GeoLytics
Reported at both zip code and state – CensusCD (“1990 Long form in
level. Also used to compute % of 2000 boundaries”)
population in urban areas for state-
level analysis.
Geographic Controls Used to indicate how urban or rural Computed every 10 years; most Economic Research Service, U.S.
a zip code is, based on its popula- recent coding from 2003. Department of Agriculture - Urban
tion and proximity to metropolitan Influence Code (UIC)
areas.
Broadband Metrics Reports number of high-speed Collected every 6 months (end U.S. Federal Communications
Internet providers by zip code, and of June and December) since Commission - Form 477 databases
number of lines in service by state. 12/1999.

F
or the first time, we can say broadband actually does act on the econ- fining the stakes involved for the econo-
unequivocally that broadband omy in ways that have generally been as- my as a whole, an estimate of broadband’s
access does matter to the econ- sumed – accelerating growth, expanding impact helps inform the public, govern-
omy, just as common sense sug- productivity, and enhancing the quality ment officials, and investors.
gests it should. We estimate that between of life.
1998 and 2002, communities in which Estimates of broadband’s economic A Short History
mass-market broadband was available by impact are an essential input to the devel- The challenges inherent in developing
December 1999 experienced more rapid opment of broadband-related public pol- reliable estimates of broadband’s value
growth in employment, the number of icies. They can, for instance, help predict are reflected in the progression of em-
businesses overall, and businesses in IT- potential benefits obtainable from gov- pirical work to date. The first generation
intensive sectors. In addition, the effect ernment investments that directly or in- of studies appeared in 2001-2, before
of broadband availability by 1999 can be directly subsidize broadband deployment broadband had been significantly ad-
observed in higher market rates for rental or use. Examples of such investments opted in the United States. These stud-
housing in 2000. – in place or proposed – include target- ies were thus somewhat hypothetical and
Now that we’ve said it, however, we ing of Universal Service Funds toward forward-looking. As a report from the
feel compelled to explain how we think broadband; the broadband loan program U.S. Department of Commerce put it at
we know all this. After all, your company of the U.S. Department of Agriculture; the time: Because broadband technolo-
or your taxpayers may be investing a lot digital divide grants and technology-led gies are so new (and continue to evolve),
of money based on our findings. economic development programs; and there are no definitive studies of their ac-
There are indeed practical limits on municipal broadband networks. tual impact on regional economic growth
what research can tell us at this early Corporate officials certainly under- and tech-led economic development. Of
point in the broadband revolution. stand the financial impact of public poli- course that never prevents economists
Widespread availability and use of in- cies such as the Supreme Court’s Brand and technologists from speculating or
expensive, always-on, faster-than-dialup X decision (described in detail in Broad- estimating.2
access to the Internet is a relatively re- band Properties, January, February and A well-known report from this period
cent phenomenon in the U.S. The first July 2005), the FCC’s order making DSL was prepared for Verizon by Criterion
commercial deployments appeared only an information service, state prohibitions Economics.3 It developed several for-
in the second half of the 1990s. About on municipal networking, and debates ward-looking models to estimate broad-
a third of U.S. households subscribed to over video franchising for next-genera- band’s economic impact. The study es-
broadband by 2004.1 tion networks such as Verizon’s FiOS. timated that broadband, acting through
National economic data is only now To the general public, however, such changes to consumers’ shopping, com-
becoming available to examine whether issues can easily seem inscrutable. By de- muting, home entertainment and health

DECEMBER 2005 | www.broadbandproper ties.com | BROADBAND PROPERTIES | 13


COVER STORY

Table 2: Number and share of ZIP Codes with broadband, December 1999 - December 2002
Date ZIP Codes added with Broadband Cumulative %
Up to December 99 17,683 54.44%
Jun-00 2,725 8.39%
Dec-00 1,970 6.07%
Jun-01 2,026 6.24%
Dec-01 910 2.80%
Jun-02 957 2.95%
Dec-02 894 2.75%
No Broadband by Dec 2002 5,316 16.37%
Total 32481 100.00%
Source: The authors, based on data from FCC Form 477 and US Census Bureau’s Decennial Census and Zip Code Business Patterns.

care habits, would contribute an extra Given the passage of time, increased nomic data.
$500 billion in GDP by 2006. availability and adoption of broadband A particular challenge for this study is
Other forward-looking studies from in the U.S., and newer data from the bi- that data to distinguish localities by their
the time include the New Millennium ennial (2002) business Census, it is now actual use of broadband – which would
Research Council’s estimate of 1.2 mil- possible to begin looking for broadband’s seem to be a pre-requisite for most types
lion jobs to be created from the construc- economic impacts more generally and of economic impact – is not generally
tion and use of a nationwide broadband at a larger geographic scale. To do that, available. For example, the FCC’s Form
network.4 There was also a Brookings In- we compared various economic outcome 477 data only distinguishes among com-
stitution report estimating that failure to measurements in different communities munities by their broadband availability,
improve broadband performance could based on when broadband became avail- and provides no metrics of broadband
reduce U.S. productivity growth by 1% able in the community. We controlled for adoption or use below the state level.
per year or more. 5 other factors known to affect broadband These early prospective studies suggest
By 2003, studies started becoming availability and levels of local economic that broadband should make individuals
available based on the experiences of in- activity. and businesses more productive through
dividual communities. One was a case We combined Census data on business behaviors such as online procurement
study of a municipal fiber network built activity from the 1990s through 2002, and telecommuting, but national data is
in 2001 in South Dundas Ontario. It and community demographics through generally not available to observe these
was prepared for the UK’s Department 2000, with a broadband availability indi- behaviors at the local level. We will dis-
of Trade and Industry.6 There was also cator developed from the FCC’s publicly cuss these measurement and data avail-
a study comparing Cedar Falls, Iowa, available Form 477 data.9 ability challenges in more detail.
which launched a municipal broadband Measuring the economic impact of
network in 1997, against its otherwise broadband confronts the same types of Study Design
similar neighboring community of Wa- measurement challenges that led to the The essence of our study’s design is to
terloo.7 so-called Productivity Paradox of Infor- differentiate geographic areas by their
Each of these studies found positive mation Technology (IT), best articulated availability and use of broadband, then
economic impacts from the local govern- by economist Robert Solow’s famous look at economic indicators for these ar-
ment investment. More recently, Ford quip that we see computers everywhere eas over a long enough period to see if
and Koutsky compared per capita retail but in the productivity statistics. consistent deviations from the secular
sales growth in Lake County, Florida, Broadband does not act on the econ- trend are observable, controlling for oth-
which invested in a municipal broad- omy by itself, but in conjunction with er factors known to distinguish among
band network that became operational other IT (primarily consisting of com- the areas.
in 2001, against ten Florida counties se- puters and software during the period Broadband does not act on the econ-
lected as controls based on their similar studied here) and associated organiza- omy in isolation, but as a complement
retail sales levels prior to Lake County’s tional changes. As with computers, the to other information technologies. In the
broadband investment. They found that effects of broadband may be strongest pre-2003 period studied here, broadband
sales per capita grew almost twice as fast in non-farm, non-manufacturing indus- typically consisted of always-on, faster-
in Lake County compared to the control tries, where productivity improvements than-dialup access to the Internet, with
group.8 are typically less well captured by eco- the user’s experience typically mediated

14 | BROADBAND PROPERTIES | www.broadbandproper ties.com | DECEMBER 2005


COVER STORY

Table 3. Penetration of broadband in residential and small business

State 2000 2001 2002


New York 6.06% 12.77% 21.77%
Massachusetts 9.29% 16.24% 21.10%
Connecticut 7.04% 12.43% 20.04%
California 8.20% 13.17% 19.96%
Alaska 0.20% 16.18% 18.62%
Rhode Island 6.29% 13.06% 17.66%
N.Hampshire 6.87% 10.96% 16.12%
Washington 6.51% 11.43% 16.01%
Georgia 1.98% 9.78% 16.00%
Florida 3.33% 10.17% 15.92%
Oregon 4.34% 8.59% 15.89%
Nevada 5.87% 10.73% 15.81%
Kansas 5.40% 10.15% 15.62%
Arizona 6.21% 10.26% 15.26%
Nebraska 6.70% 9.11% 14.98%
Maryland 1.67% 10.15% 14.84%
Minnesota 4.79% 8.32% 14.33%
North Carolina 2.26% 8.46% 14.31%
Texas 4.95% 8.81% 14.16%
Colorado 4.70% 8.19% 13.86%
D.C. 5.03% 9.92% 13.71%
Utah 3.70% 7.94% 13.39%
Michigan 2.73% 8.80% 13.32%
Virginia 2.68% 8.47% 13.18%
Tennessee 3.04% 8.00% 12.94%
New Jersey 6.88% 15.00% 12.91%
Wisconsin 2.40% 6.58% 12.80%
Ohio 3.51% 7.47% 12.68%
Delaware 0.68% 6.70% 12.55%
Louisiana 2.10% 7.71% 12.53%
Illinois 3.60% 6.46% 12.19%
Oklahoma 2.73% 6.64% 11.62%
South Carolina 2.02% 6.32% 11.00%
Alabama 1.60% 5.95% 10.03%
Pennsylvania 1.94% 5.84% 9.73%
Maine 3.67% 6.88% 9.71%
Vermont 2.27% 6.55% 9.36%
Missouri 3.12% 6.47% 9.30%
Idaho 2.39% 2.39% 8.77%

16 | BROADBAND PROPERTIES | www.broadbandproper ties.com | DECEMBER 2005


State 2000 2001 2002
Iowa 4.27% 6.03% 8.75%
West Virginia 0.63% 3.56% 8.38%
Arkansas 2.14% 5.16% 7.79%
Indiana 0.88% 3.79% 6.46%
New Mexico 2.62% 3.46% 6.30%
North Dakota 1.90% 1.68% 6.18%
Mississippi 0.34% 2.37% 5.96%
Wyoming * 2.87% 5.61%
South Dakota 3.20% 2.45% 4.89%
Kentucky 0.69% 2.59% 4.35%
Montana 1.49% 2.67% 4.13%
Hawaii * * *
Total 3.61% 7.91% 12.46%

by software running on a personal com- cused on changes to firm behavior, find- models, such as automated online sup-
puter. Broadband is a critical enabler for ing that these generally lie on a spectrum, ply chain management and online sales
the use of computer-based applications with the highest payoffs in enhanced into geographically distant markets. To
that need to communicate. Adoption of productivity appearing in the firms that the extent that the availability and use of
broadband-enabled IT applications can commit most intensively to integration broadband fosters either type of IT adop-
affect the economy by changing the be- of IT into new business processes. tion and usage by firms, we would expect
haviors and productivity of both firms Forman and his colleagues distinguish productivity improvements and other as-
and individuals. between IT using and IT enhancing sociated economic impacts to follow.
Rappoport, Kridel and Taylor demon- firms. The former simply adopt existing Other studies have focused on the
strated how the convenience and respon- Internet applications to make current effects of IT on individual workers. IT
siveness of broadband led people to use business processes more productive. The tends to complement workers that per-
it more intensively than its narrowband latter develop and integrate more com- form non-routine problem-solving and
(dialup) predecessor.10 Forman, Goldfarb plex e-business applications that can en- complex communication tasks, but sub-
and Greenstein,11 and others, have fo- able whole new business processes and stitutes for workers who perform cog-

Table 4: broadband impact on growth of selected economic variables

Variable State ZIP Matched Panel


Employment Mixed impact because within-state cir- Positive relationship* Positive relationship*
cumstances vary widely. But relationship
between broadband and employment
was stronger in states showing positive
relationship; in no states were negative
relationships significant.
Wages Mixed but never statistically strong link Weakly negative, not significant Weakly negative, not significant at
at 90% 90%
Rental rates Positive relationship* Positive relationship* Weakly positive; not significant at
90%
Establishment Mixed impact; states with negative Positive relationship* Weakly positive; not significant at
growth relationship more signficant 90%
IT-intensive share Mixed impact; states with positive impact Positive relationship* Weakly negative; not significant
of establishments more significant

(*=significant at 90% or above)

DECEMBER 2005 | www.broadbandproper ties.com | BROADBAND PROPERTIES | 17


COVER STORY

Table 5: Mean percentage change for communities with (and without) broadband by December 99
Variable With Broadband by Dec 99 With No Broadband by Dec 99
(N=15,020) (N=7,370)
Mean (Std. Dev.) Mean (Std. Dev.)
Dependent Variables Sources
Median Housing Rent, 2000 6.306 (0.341) 6.039 (0.298) US Census, 2000 Decennial
Ratio of Average Salaries of 0.072 (0.131) 0.059 (0.206) (Ln) US Census, 2002 and
2002/1998 1998 ZCBP
Share of Establishments in IT- 0.240 (0.088) 0.195 (0.088) 2002 US Census, 2002

‘*: Urban Influence Code ranges from 1 (large metro area of 1+ million residents) to 12 (no urban or town core and not adjacent to metropolitan area)
Intensive Sectors ZCBP
Ratio of Employment 2002/1998 0.049 (0.263) 0.015 (0.401) US Census, 2002 and 1998
ZCBP
Share of Establishments with fewer 0.768 (0.087) 0.834 (0.102) 2002 US Census, 2002
than 10 Employees ZCBP
Ratio of # Establishments 0.054 (0.150) 0.027 (0.204) US Census, 2002 and 1998
2002/1998 ZCBP
Independent Variables Sources
“dUrban” variable 0.739 (0.438) 0.374 (0.483) Degree of urbanization, from
USDA data
URinfl03 - Urban Influence Code 2.882 (2.632) 5.294 (3.253) US Dept. of Agriculture 2003
2003*
Growth Rate in the Number of 0.434 (7.356) 0.289 (1.315) US Census 1994 and 1998
Employees 1994 -- 1998 ZCBP
Growth Rate in the Number of 11.526 (96.28) 3.310 (24.549) US Census, 2000 Decennial
People (25+) with College Degree Census; GeoLytics, 1990
or Higher 1990 – 2000 Decennial Census
Growth Rate in the Number of 0.169 (1.428) 0.104 (0.425) US Census, 1994 and 1998
Establishments 1994 - 1998 ZCBP
Growth Rate in Median Family 1.046 (64.969) 0.501 (0.370) US Census, 2000 Decennial
Income 1990 – 2000 Census; GeoLytics, 1990
Decennial Census
Growth of the Civilian Employed 6.487 (79.518) 2.046 (18.969) US Census, 2000 Decennial
Labor Force 1990 – 2000 Census; GeoLytics, 1990
Decennial Census
Growth Rate of Share of 0.030 (0.193) 0.053 (0.334) US Census, 1998 and 2000
Establishment in IT Intensive ZCBP
Sectors 1998 – 2000
Growth Rate on Average Salary 0.180 (0.243) 0.212 (0.432) US Census, 1994 and 1998
1994 –1998 ZCBP
Median Housing Rent, 1990 (Ln) 5.995 (0.403) 5.711 (0.369) GeoLytics, 1990 Decennial
Census
Share of Population (25+) with 22.387 (14.684) 14.211 (9.096) US Census, 2000 Decennial
College Degree or Higher, 2000
Share of Establishments, 1998 0.029 (0.133) 0.024 (0.042) US Census, 1998 ZCBP
Share of Establishments in IT- 0.232 (0.085) 0.191 (0.087) US Census, 1998 ZCBP
Intensive Sectors, 1998
Share of Establishments with less 0.772 (0.086) 0.832 (0.102) US Census, 1998 ZCBP
than 10 Employees, 1998

18 | BROADBAND PROPERTIES | www.broadbandproper ties.com | DECEMBER 2005


nitive and manual tasks that can be ac- level to measure local output (GDP) or other types of data (voting participation
complished by following explicit rules. use of capabilities like e-commerce and is not tallied by ZIP code, for instance).
While both effects could be expected to telemedicine. To create hypotheses test- For most indicators, it is reasonable
increase productivity, the overall effect able with available data, we focus instead to expect that broadband’s impacts will
on employment is ambiguous and would on how broadband is likely to change be felt only after some time lag. Broad-
depend on the mix of different types of other indicators that describe local econ- band has to be not only available, but
jobs in the economy.12 omies. They include: adopted and then used. While the ex-
While much of the IT productivity • Employment rate, share of high- pected length of this process may vary
literature has focused on workplace us- skilled/high-wage jobs in the com- depending on the particular indicator,
age, much of the focus of broadband pol- munity, wage rates, and rate of self- for most indicators it is not reasonable to
icy has been on residential deployments. employment). expect to see impacts in the most recent
Broadband at home may of course be • Wealth as measured by personal in- decennial (2000) Census data, given that
used for leisure pursuits, but it can also come, housing values, or rents. the FCC’s earliest measurement of com-
be expected to affect the economy both • Quality of the local labor force, as munity broadband availability was taken
directly and indirectly. measured by educational attainment, only at the end of 1999.
For many knowledge workers, a resi- dropout rates, or share of workforce This limited our ability to test broad-
dential broadband connection is a pre- in more skilled jobs. band’s impacts at the ZIP-code level on
requisite for working at home (enabling • Community participation and qual- workforce-related indicators such as self-
productive use of non-traditional work- ity of life as measured by voting par- employment, the share of white-collar
ing hours, flexible work arrangements, ticipation, mortality rates, or local workers, educational attainment levels,
or remote employment), or for establish- prices. and per capita expenditures on public as-
ment of a home-based business. Our ability to test the complete list sistance. We were, however, able to use
Less directly, expanded broadband of indicators is limited by the collection 2000 rent as a wealth indicator, justified
availability at home may raise the quality frequency for different types of Census because only broadband availability (not
of the labor force, for example through data, and geographic unit limitations for its actual use) should be necessary to in-
improved access to educational opportu-
nities via distance education programs, Home access may make workers more productive
thus making a locale more attractive to by reducing overall time needed to fulfill non-work
potential employers. Similarly, home-
based access may improve quality of life,
obligations, such as paying bills, shopping, doctor
for example by enabling more participa- appointments, and so forth.
tion in community and civic activities,
making a locale more attractive to poten-
tial residents. The perfect fit for you:
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fill non-work obligations, such as pay- analog, digital & bulk programming. It includes
ing bills, shopping, telemedicine, and the ability to offer advanced digital services, including HDTV and
so forth. As with corporate use of IT, PPV, over existing coaxial distribution systems. SMS can guide you
however, the overall effect of home-based through its many options and provide you with full support in the realistic
broadband usage on local economic indi- application of this program. Pricing, policies and
cators is also mixed. While online bank-
the Dish Network contract are all identical to
ing and shopping may make local work-
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DECEMBER 2005 | www.broadbandproper ties.com | BROADBAND PROPERTIES | 19


COVER STORY

We identify the communities where


Table 6: Impact (Controlled) on economic variables in broadband-enabled broadband was available as those that
ZIP codes (those that had broadband by December 1999): report having broadband in the FCC’s
Form 477 data for 1999 (Table 2). Since
Employment (Jobs) Employment annual growth rate about 1% this is the first date for which the FCC
higher, 1998 - 2002. zip-code-level data is available, it includes
communities that have had broadband
Wages No statistically measurable impact observed in
for a number of years, as well as com-
data by 2002.
munities where broadband had become
Property Values Housing rental rates over 6% higher in 2000. available only recently. For example, the
relatively high penetration in 2000 in
California, Connecticut, Massachusetts
Business Establishments (proxy for Almost 0.5% higher rate of growth in the number and New York (Table 3) attests to the fact
firms) of establishments, 1998 - 2002. that a number of communities in these
Industry Mix Over 0.5% increase in the share of establish- states were early broadband adopters.
ments in IT-intensive sectors, 1998 – 2002. Communities that show up in the Form
About 1% reduction in share of small establish- 477 data in later periods are treated as
ments. non-broadband-available communi-
ties because we believe that it takes time
for the impact of broadband to become
fluence the value of rental housing, and variables. Because results did not differ available and we would not anticipate be-
the effect should be immediate. substantially for the full and sub-samples, ing able to see a measurable effect in the
Despite these limitations on workforce we simplify the analysis by using the con- 2002 economic data.
and societal impacts, the use of business sistent sub-sample throughout.
Census data (for which 2002 is the most Ideally, we would be able to differentiate Measuring Economic Activity
recent available at the time of this writ- among communities by their actual use of Because there is no simple summary
ing) does allow testing of broadband’s broadband. However, the FCC’s Form statistic with which to measure total eco-
impacts on five key indicators of business 477 data does not provide any indication nomic activity (total output or GDP) by
activity: of broadband adoption or use at the ZIP community, we examine a collection of
• Total employment. code level. You simply are told whether a economic variables for which we could
• Wages. Zip code has at least one broadband user reasonably expect to see a measurable im-
• Number of business establishments getting a provider’s bill. pact of broadband (employment, wages,
(used as a rough proxy for number At the state level, the FCC reports the rent, and industry structure or mix). For
of firms). number of broadband lines in service, each category of variables, we tested three
• Indicators of industry mix by sector. segmented by lines serving residences approaches:
In particular, we examine broad- and small businesses vs. those serving
band’s effect on the share of business larger businesses, government, or other (1) Impact of broadband at the state
establishments in IT-intensive in- institutions. We convert the mass-market level. Although in general we ex-
dustry sectors. This is interesting in (residential and small business) segment, pect states to be too high a level of
its own right because such jobs are about 75 percent of the total in 2000, to geographic aggregation to show in-
about a fifth of all US jobs, but also a statewide penetration rate and use this teresting results (broadband varia-
as a proxy for the skill level of jobs in broadband indicator to test for effects at tion within states is typically higher
the community. the state level, because in theory penetra- than among them), we conducted
• Indicators of establishment mix by tion should provide a better indicator for this analysis because the FCC data
size (small vs. large). broadband’s impact than simple availabil- provides information on the total
ity. number of broadband consumers
Data Availability In practice, however, the state level is too (i.e. penetration) only at the state
Table 1 summarizes the sources used to coarse an aggregate, as we discuss in more level. Thus testing at the state level
construct the ZIP code and state-level data detail below. We used the FCC’s high-speed was necessary to conduct any analy-
sets. Most of the variables are straightfor- classification to define broadband: any line sis using penetration as a broadband
ward, other than the broadband metric with a speed higher than 200 Kilobits per metric. State-level analysis also pro-
that we discuss below. second (Kbps) in at least one direction. vides an important connection to
We report statistics for both the full Although we do not expect availability to previous research on information
sample of ZIP codes, and the sub-sample serve as a perfect proxy for broadband use, technology’s (IT’s) economic im-
that results from matching across all the this metric is the best available. pacts.

20 | BROADBAND PROPERTIES | www.broadbandproper ties.com | DECEMBER 2005


(2) Impact of broadband using com- sample, a majority of ZIP codes already until after 1999 or still do not. As an al-
munity (ZIP-code) level data with reported having broadband available in ternative to using control variables to ac-
controls. 1999. These ZIP codes are on average in count for the systematic differences in the
(3) Extend the community-level analy- higher density, more urban areas, with characteristics of the broadband “haves”
sis with a matched sample analysis as greater proportions of college graduates, and “have-nots,” we used a technique that
the means to control for non-broad- and higher growth rates in income and matches comparable communities in the
band, unobserved effects. labor force. These communities are sig- two broadband classes to see if there is a
nificantly different from the types of com- measurable difference in the economic ac-
We have a time series panel dataset munities that did not have broadband tivity metric because of broadband.
and are thus looking for variations in the
overall trend of an economic indicator as
a function of broadband availability or
penetration. We use regression analysis
to estimate the impact of broadband on
each of our metrics of economic activity,
while controlling for other factors that
might reasonably be expected to impact
our measure of economic activity.
At the state level, we have data on the
actual number of broadband lines in use.
We normalize this data to a penetration
rate by dividing the number of residential
and small business lines by the number
of households and small businesses in the
state. Across the states, as shown in Table
3, penetration varied from near zero to as
high as 22% by 2002.
Because broadband will be adopted
within a state first by those who get
the greatest benefit, and we expect later
adopters within a state will realize a lesser
benefit, we do not expect our dependent
variables to be linearly related to state-
wide broadband penetration. Conse-
quently, at the state level, we modify our
equations to incorporate both linear and
quadratic terms for the impact of broad-
band penetration.
We also know that the decision by
providers to deploy broadband is related
to economic characteristics of the com-
munity, such as income and population
density. As a result, if we look solely for
an association between broadband avail-
ability and our economic variables, it
may be hard to distinguish the direction
of causality. So we introduce control vari-
ables in an attempt to separate the effects
of broadband from the a priori economic
characteristics of the ZIP code.
When analyzing data at the ZIP code
level, we also use a matched sample ap-
proach to control for non-broadband-
related factors affecting changes in our
metrics of economic activity. Within our

DECEMBER 2005 | www.broadbandproper ties.com | BROADBAND PROPERTIES | 21


COVER STORY

Results broadband customer was billed in a ZIP reasonable that if broadband has an effect
Our results are generally consistent Code area is 0.01046). We also observe on rental rates, that effect ought to be
with the view that broadband enhances that the controls, growth in employment observed relatively quickly. Since broad-
economic activity, helping to promote from 1994 to 1998 and urbanization are band is desirable, we would expect to see
job creation both in terms of the total significant and have positive signs as ex- the availability of broadband resulting in
number of jobs and the number of estab- pected. higher rental rates.
lishments in communities with broad- This result is also supported by the Our results support the conclusion
band (see Table 4). The positive impact matched sample results. Interestingly, the that rental rates were significantly higher
on establishment growth was higher for impact of broadband on employment ap- in 2000 in communities that had broad-
larger establishments and for IT inten- pears substantially higher in the matched band. The most meaningful ZIP-code
sive sectors of the economy. sample results, suggesting that broad- regression shows that rental rates were
We did not observe a significant im- band increased employment by over 5 almost 7 percent higher (coefficient on
pact of broadband on the average level of percent. This is consistent with the view whether or not even one broadband cus-
wages, but we do observe that residential that broadband had an especially large tomer was billed in 1999 is 0.06563) for
property values (proxied by the average impact in smaller, rural communities. broadband communities. However, when
level of rent paid for housing) are higher we move to the matched sample results,
in broadband-enabled communities. Wages although the sign remains positive, the
Another way to see the results is to Perhaps the most likely place to expect rent-effect is no longer significant.
compare the sample averages for com- to see an impact of broadband would be
munities with and without broadband on wages. If one believes that broadband Industry Structure and Mix
(haves vs. have-nots) as of December enhances productivity in a number of The last group of results we will dis-
1999 (Table 5). This comparison shows ways, it is reasonable to expect that some cuss relate to the impact of broadband on
that the mean growth in rent, salaries, of the benefits of these effects would be industry structure and the mix of busi-
employment, number of establishments, captured by workers. nesses by industry sector and size. Broad-
and share of establishments in IT-inten- There is an extensive empirical litera- band has a significant positive effect on
sive sectors were all higher in the com- ture that demonstrates the positive effects the growth in the number of business
munities with broadband, while only the of IT for wages and employment mix establishments, increasing growth, by
share of small establishments declined. effects. Furthermore, one might expect almost one-half of a percent (coefficient
that these wage effects might be observed with whether or not there was at least one
Employment and Wages in the economic data more quickly than broadband customer in the ZIP Code
As explained earlier, theory does not shifts in employment mix (by occupation area in 1999 is 0.00485) from 1998 to
provide strong guidance as to the ex- or by industry sector) or the number of 2002.
pected impact of broadband on total em- firms (reflecting entry and exit into the This positive effect is even larger in the
ployment. On the one hand, broadband community) since the changing wages matched sample regressions. The state-
might stimulate overall economic activ- help drive the other changes. level regressions also support this result.
ity resulting in job growth; while on the Thus, we initially approached the Moreover, in the ZIP-code regressions,
other hand, broadband might facilitate analyses of community wage data (mea- the controls have the appropriate posi-
capital-labor substitution, resulting in sured as total payroll associated with all tive sign: growth in number of establish-
slower job growth. businesses in the community) with the ments from 1994 to 1998, urbanization,
Furthermore, we might anticipate that hope of finding significant measurable and the growth in labor force from 1990
broadband would have asymmetric ef- impacts. Unfortunately, although some to 2000.
fects by industry sector and for occupa- of the simplest regressions looked prom- Second, the share of firms in IT inten-
tion mix. These additional share effects ising, once we controlled for all the vari- sive sectors is higher in broadband com-
might result in ambiguous changes in the ables, we do not observe any significant munities. In the best of the ZIP code re-
direction of total employment growth. effect attributable to broadband. gressions, the share of establishments that
However, when we turn to the ZIP are in IT intensive sectors increased by
code regressions and matched-sample Rent and Property Values an additional one half percent between
regressions, we find a substantial posi- The third group of regressions we run 1998 and 2002 in communities that
tive impact for broadband availability look at the impact of broadband on rent- had broadband by December 1999. This
on the growth in total employment. Our al rates as reported in the 2000 Census. is a large effect and it is hardly surpris-
analysis suggests that the availability of Our measure of broadband availability ing since we would expect there to be a
broadband added over 1 percent to the only tells us whether a community had positive feedback process underlying this
employment growth rate in the typi- broadband by December 1999 or not. It observation. That is, IT intensive sectors
cal community (coefficient on the vari- does not tell us how long the community are the most likely to demand and use
able indicating whether or not even one has had broadband. However, it seems broadband services, and if availability is

22 | BROADBAND PROPERTIES | www.broadbandproper ties.com | DECEMBER 2005


an issue, IT intensive firms are more like- broadband communities. The matched damental question of how broadband
ly to expand operations in locales with sample results are consistent with the affects the economy. Nevertheless, the
broadband. This effect complements the ZIP-code results. magnitude of impacts estimated by our
positive effect we observe on total em- When we tried to explore this further models are larger than we expected.
ployment. by looking at regressions with the num- We interpret our results cautiously, in
Unfortunately, the matched sample ber of establishments per population or light of the methodological challenges
results are no longer significant and the using different measures of the size com- inherent in disentangling causality in any
sign is reversed. Because of the data is- position, the regressions failed to indicate study of the relationships between infra-
sues noted earlier, we do not regard this a measurable impact for broadband. structure availability and economic de-
change in sign and lack of significance Because we cannot control for the velopment. Further research is required
as overly important. Similarly, the state- growth in the relative number of firms by to properly address the causality issue.
level regressions show conflicting results different size classes (we observe only the However, our cautious findings of a posi-
that suggest that broadband’s impact on number of establishments by industry tive impact of broadband are encourag-
the change in the share of firms in a state sector and size class), our data do not re- ing.
that are in IT intensive sectors is negative ally allow us to infer the impact of broad- 13
The present study has several clear
for low penetration and becomes positive band on firm organization. To address implications for policy-makers. The
only for relatively high penetration. But this question, it may be more appropriate most obvious and important implica-
almost all of the variability in the share of to use enterprise-level data like the data tion is that broadband does matter to the
IT intensive firms is already explained by used by Greenstein, Forman et al. economy.
the share of IT intensive firms in 1998. Policy makers who have been spending
Third, and in some ways most inter- Conclusions their time or money promoting broad-
esting, our data provides some suggestive The analysis presented in this paper band should take comfort that their ef-
results as to the impact of broadband on represents a first attempt to measure forts and investments are not in vain.
firm organization and the size of business broadband’s impact by applying con- Many significant public policy reforms
establishments. One theory is that the trolled econometric techniques to na- and programs are in place or under con-
availability of enhanced communication tional-scale data. The results support the sideration at the federal, state, and local
services facilitates more geographically view that broadband access does enhance levels to ensure competitive availability
distributed types of firm organization economic growth and performance, and of broadband to all U.S. citizens, stimu-
(death of distance). If true, this could that the assumed (and oft-touted) eco- late ongoing investment in broadband
explain why the number of establish- nomic impacts of broadband are real and infrastructure, and facilitate the educa-
ments per 2000 population is higher in measurable. tion and training that small business and
broadband communities (0.030 in haves We find that between 1998 and 2002, residential customers need to make effec-
v. 0.024 in have-nots, see Table 5). communities in which mass-market tive use of broadband’s capabilities.
Additionally, broadband might lower broadband became available by Decem- Such policies are indeed aimed at im-
entry barriers for new firms and may en- ber 1999 experienced more rapid growth portant goals. Broadband is clearly relat-
courage the growth of self-employment. in employment, number of businesses ed to economic well-being and is thus a
Since most of these establishments are overall, and businesses in IT-intensive critical component of our national com-
likely to be quite small, we might expect sectors. munications infrastructure.
to see faster growth in the number of While the available data does not dem- Local policy-makers in particular may
small establishments in broadband en- onstrate statistically significant impacts wish to understand whether the economic
abled communities. on wages, the effects of broadband avail- advantages conferred by broadband are
We also looked at the results of esti- ability by 1999 can also be observed in temporary (i.e. growth in the early have
mating the impact of broadband on the higher market rates for rental housing (a communities came at the expense of the
change in the share of firms that are small proxy for property values) in 2000. early have-nots) or longer-lasting (i.e.
(less than 10 employees) between 1998 Table 6 summarizes the estimated broadband stimulated growth of the over-
and 2002. At the ZIP code level, we ob- magnitude of impacts resulting from all economic pie). If the advantages are
serve a significant effect that is contrary our analysis at the ZIP code level, after temporary, then the benefits to be gained
to our expectation. We observe that the controlling for other community-level from local public investments to speed
share of firms that are small declined in factors known to affect both broadband broadband availability will be muted once
broadband enabled communities relative availability and economic outcomes, in- neighboring communities catch up.
to non-broadband communities by over cluding income, education, and urban On the other hand, if broadband af-
one percent. vs. rural character. fects the base growth rate of the local
In the overall sample, the relative size This analysis is of course preliminary; economy, then the benefits from getting
mix of establishments declined only additional data and experience are need- it sooner will continue to compound
slightly, but the decline was greater in ed to more accurately address the fun- into the future. Because the present

DECEMBER 2005 | www.broadbandproper ties.com | BROADBAND PROPERTIES | 23


COVER STORY

study only looks at one time period, it The complete report is available at able at http://www.iprovo.net/pro-
cannot address this important question www.broadbandproperties.com and at jectInfoDocs/economicAndCommu-
directly. The results of our study can be http://cfp.mit.edu/groups/broadband/ nityBenefitsStudy.pdf. Summarized
seen as consistent with either hypothesis. docs/2005/MeasuringBB_EconImpact. and updated in Broadband Properties,
Once broadband is available to most of pdf May, 2005.
the country, differences in economic out- 8
Ford, G. and Koutsky, T., 2005.
comes are likely to depend more on how Broadband and Economic Develop-
broadband is used than on its basic avail- References ment: a municipal case study from
ability. 1
These estimates are based on 2004 Florida. http://www.publicpower.
The implication for policy makers is that U.S. penetration estimates from the com/telecom_study/municipal_
a portfolio of broadband-related policy Pew Internet Project, Nielsen/Net broadband_&_economic_develop-
interventions that is reasonably balanced Ratings, eMarketer, the OECD, ITU, ment.pdf last visited on August 26,
(i.e., also pays attention to demand-side and FCC, and the authors calculations 2005.
issues such as training) is more likely to based on the varying figures reported 9
This data reports broadband avail-
lead to positive economic outcomes than by these organizations. able from all types of providers, and
a single-minded focus on availability. 2
U.S. Department of Commerce does not distinguish between public-
Finally, the present study highlights the (2002), Understanding Broadband vs. private-sector provision, or among
fundamental role that government data Demand: a Review of Critical Issues, broadband technologies. The data
plays in shaping our understanding of Technology Administration, Office also reports the number of providers
how communications technologies and of Technology Policy, available at in each ZIP code, in a limited way:
policies relate to national economic per- http://www.ta.doc.gov/reports/Tech- the number of broadband operators
formance. As discussed above, public data Policy/Broadband_020921.pdf. who provide service in a ZIP code is
about broadband focuses primarily on the 3
Crandall, R. and C. Jackson (2001), listed if the number is four or more,
supply side (availability), especially at the The $500 Billion Opportunity: The and replaced with an asterisk (*) if
local level. Economic performance, how- Potential Economic Benefit of Wide- the number is between one and three.
ever, also depends on demand-side fac- spread Diffusion of Broadband Inter- Because of this limitation, this study
tors such as broadband adoption and use. net Access, mimeo, Criterion Eco- does not use competitive information
Such factors are of course competitively nomics, Washington, DC. in its broadband indicator.
sensitive. 4
Pociask, S. (2002), Building a Na- 10
Rappoport, P., Kridel, D. and Tay-
Given how important broadband ap- tionwide Broadband Network: Speed- lor, L. (2002), The Demand for Broad-
pears to be to the economy, however, the ing Job Growth, white paper prepared band: Access, Content, and the Value
time has come for policy makers to engage for New Millennium Research Coun- of Time, in Crandall, Robert and
in a dialogue with industry and develop cil by TeleNomic Research, avail- James Alleman (eds.), Broadband:
reasonable ways to measure more of the able at http://www.newmillenniumre- Should we regulate high-speed In-
broadband indicators that matter. BBP search.org/event-02-25-2002/jobspa- ternet access?, Brookings Institution
per.pdf. Press: Washington, DC, available at
About the Authors 5
Ferguson, C. (2002),The United http://www.aei-brookings.org/publi-
William H. Lehr (wlehr@CFP.mit. States Broadband Problem: Analysis cations/abstract.php?pid=301.
edu), Carlos A. Osorio (cosoriou@mit. and Recommendations. Brookings 11
Forman, C., Goldfarb, A. and Green-
edu) and Sharon E. Gillett (sharon@CFP. Institution Working Paper at http:// stein, S. (2005) Geographic Location
mit.edu) are at MIT. Marvin A. Sirbu www.brookings.edu/views/papers/ and the Diffusion of Internet Technol-
(sirbu@cmu.edu) is at Carnegie Mellon ferguson/working_paper_20020531. ogy Electronic Commerce Research
University. pdf last visited on September 09, and Applications (4):1-113.
The authors gratefully acknowledge the 2005. 12
Autor, D., Levy, F., and Murnane,
financial support provided for this study 6
Strategic Networks Group (2003), R. (2003) “The Skill Content of the
by the Economic Development Adminis- Economic Impact Study of the South Technology Change” Quarterly Jour-
tration of the U.S. Department of Com- Dundas Township Fibre Network, nal of Economics, November, Vol.
merce under grant #99-07-13829, and prepared for Department of Trade 118, No. 4, pp. 1279-1333.
matching funds provided by the industrial and Industry, UK, available at http:// 13
Further information about the revised
sponsors of the MIT Program on Internet www.dti.gov.uk/industries/telecoms/ reporting requirements is available at
& Telecoms Convergence, listed at http:// sdcsfi270603.pdf. http://hraunfoss.fcc.gov/edocs_pub-
itc.mit.edu. The opinions expressed in the 7
Kelley, D. J. (2003), A Study of lic/attachmatch/DOC-254115A1.pdf,
paper are those of the authors and do not the Economic and Community Ben- http://www.fcc.gov/broadband/data.
necessarily reflect the views of the sponsors, efits of Cedar Falls, Iowas Municipal html, and http://www.fcc.gov/form-
MIT or CMU. Telecommunications Network, avail- page.html#477.

24 | BROADBAND PROPERTIES | www.broadbandproper ties.com | DECEMBER 2005

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