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Measuring Broadband Eco Impact, Lehr, Gilett, Sirbu
Measuring Broadband Eco Impact, Lehr, Gilett, Sirbu
F
or the first time, we can say broadband actually does act on the econ- fining the stakes involved for the econo-
unequivocally that broadband omy in ways that have generally been as- my as a whole, an estimate of broadband’s
access does matter to the econ- sumed – accelerating growth, expanding impact helps inform the public, govern-
omy, just as common sense sug- productivity, and enhancing the quality ment officials, and investors.
gests it should. We estimate that between of life.
1998 and 2002, communities in which Estimates of broadband’s economic A Short History
mass-market broadband was available by impact are an essential input to the devel- The challenges inherent in developing
December 1999 experienced more rapid opment of broadband-related public pol- reliable estimates of broadband’s value
growth in employment, the number of icies. They can, for instance, help predict are reflected in the progression of em-
businesses overall, and businesses in IT- potential benefits obtainable from gov- pirical work to date. The first generation
intensive sectors. In addition, the effect ernment investments that directly or in- of studies appeared in 2001-2, before
of broadband availability by 1999 can be directly subsidize broadband deployment broadband had been significantly ad-
observed in higher market rates for rental or use. Examples of such investments opted in the United States. These stud-
housing in 2000. – in place or proposed – include target- ies were thus somewhat hypothetical and
Now that we’ve said it, however, we ing of Universal Service Funds toward forward-looking. As a report from the
feel compelled to explain how we think broadband; the broadband loan program U.S. Department of Commerce put it at
we know all this. After all, your company of the U.S. Department of Agriculture; the time: Because broadband technolo-
or your taxpayers may be investing a lot digital divide grants and technology-led gies are so new (and continue to evolve),
of money based on our findings. economic development programs; and there are no definitive studies of their ac-
There are indeed practical limits on municipal broadband networks. tual impact on regional economic growth
what research can tell us at this early Corporate officials certainly under- and tech-led economic development. Of
point in the broadband revolution. stand the financial impact of public poli- course that never prevents economists
Widespread availability and use of in- cies such as the Supreme Court’s Brand and technologists from speculating or
expensive, always-on, faster-than-dialup X decision (described in detail in Broad- estimating.2
access to the Internet is a relatively re- band Properties, January, February and A well-known report from this period
cent phenomenon in the U.S. The first July 2005), the FCC’s order making DSL was prepared for Verizon by Criterion
commercial deployments appeared only an information service, state prohibitions Economics.3 It developed several for-
in the second half of the 1990s. About on municipal networking, and debates ward-looking models to estimate broad-
a third of U.S. households subscribed to over video franchising for next-genera- band’s economic impact. The study es-
broadband by 2004.1 tion networks such as Verizon’s FiOS. timated that broadband, acting through
National economic data is only now To the general public, however, such changes to consumers’ shopping, com-
becoming available to examine whether issues can easily seem inscrutable. By de- muting, home entertainment and health
Table 2: Number and share of ZIP Codes with broadband, December 1999 - December 2002
Date ZIP Codes added with Broadband Cumulative %
Up to December 99 17,683 54.44%
Jun-00 2,725 8.39%
Dec-00 1,970 6.07%
Jun-01 2,026 6.24%
Dec-01 910 2.80%
Jun-02 957 2.95%
Dec-02 894 2.75%
No Broadband by Dec 2002 5,316 16.37%
Total 32481 100.00%
Source: The authors, based on data from FCC Form 477 and US Census Bureau’s Decennial Census and Zip Code Business Patterns.
care habits, would contribute an extra Given the passage of time, increased nomic data.
$500 billion in GDP by 2006. availability and adoption of broadband A particular challenge for this study is
Other forward-looking studies from in the U.S., and newer data from the bi- that data to distinguish localities by their
the time include the New Millennium ennial (2002) business Census, it is now actual use of broadband – which would
Research Council’s estimate of 1.2 mil- possible to begin looking for broadband’s seem to be a pre-requisite for most types
lion jobs to be created from the construc- economic impacts more generally and of economic impact – is not generally
tion and use of a nationwide broadband at a larger geographic scale. To do that, available. For example, the FCC’s Form
network.4 There was also a Brookings In- we compared various economic outcome 477 data only distinguishes among com-
stitution report estimating that failure to measurements in different communities munities by their broadband availability,
improve broadband performance could based on when broadband became avail- and provides no metrics of broadband
reduce U.S. productivity growth by 1% able in the community. We controlled for adoption or use below the state level.
per year or more. 5 other factors known to affect broadband These early prospective studies suggest
By 2003, studies started becoming availability and levels of local economic that broadband should make individuals
available based on the experiences of in- activity. and businesses more productive through
dividual communities. One was a case We combined Census data on business behaviors such as online procurement
study of a municipal fiber network built activity from the 1990s through 2002, and telecommuting, but national data is
in 2001 in South Dundas Ontario. It and community demographics through generally not available to observe these
was prepared for the UK’s Department 2000, with a broadband availability indi- behaviors at the local level. We will dis-
of Trade and Industry.6 There was also cator developed from the FCC’s publicly cuss these measurement and data avail-
a study comparing Cedar Falls, Iowa, available Form 477 data.9 ability challenges in more detail.
which launched a municipal broadband Measuring the economic impact of
network in 1997, against its otherwise broadband confronts the same types of Study Design
similar neighboring community of Wa- measurement challenges that led to the The essence of our study’s design is to
terloo.7 so-called Productivity Paradox of Infor- differentiate geographic areas by their
Each of these studies found positive mation Technology (IT), best articulated availability and use of broadband, then
economic impacts from the local govern- by economist Robert Solow’s famous look at economic indicators for these ar-
ment investment. More recently, Ford quip that we see computers everywhere eas over a long enough period to see if
and Koutsky compared per capita retail but in the productivity statistics. consistent deviations from the secular
sales growth in Lake County, Florida, Broadband does not act on the econ- trend are observable, controlling for oth-
which invested in a municipal broad- omy by itself, but in conjunction with er factors known to distinguish among
band network that became operational other IT (primarily consisting of com- the areas.
in 2001, against ten Florida counties se- puters and software during the period Broadband does not act on the econ-
lected as controls based on their similar studied here) and associated organiza- omy in isolation, but as a complement
retail sales levels prior to Lake County’s tional changes. As with computers, the to other information technologies. In the
broadband investment. They found that effects of broadband may be strongest pre-2003 period studied here, broadband
sales per capita grew almost twice as fast in non-farm, non-manufacturing indus- typically consisted of always-on, faster-
in Lake County compared to the control tries, where productivity improvements than-dialup access to the Internet, with
group.8 are typically less well captured by eco- the user’s experience typically mediated
by software running on a personal com- cused on changes to firm behavior, find- models, such as automated online sup-
puter. Broadband is a critical enabler for ing that these generally lie on a spectrum, ply chain management and online sales
the use of computer-based applications with the highest payoffs in enhanced into geographically distant markets. To
that need to communicate. Adoption of productivity appearing in the firms that the extent that the availability and use of
broadband-enabled IT applications can commit most intensively to integration broadband fosters either type of IT adop-
affect the economy by changing the be- of IT into new business processes. tion and usage by firms, we would expect
haviors and productivity of both firms Forman and his colleagues distinguish productivity improvements and other as-
and individuals. between IT using and IT enhancing sociated economic impacts to follow.
Rappoport, Kridel and Taylor demon- firms. The former simply adopt existing Other studies have focused on the
strated how the convenience and respon- Internet applications to make current effects of IT on individual workers. IT
siveness of broadband led people to use business processes more productive. The tends to complement workers that per-
it more intensively than its narrowband latter develop and integrate more com- form non-routine problem-solving and
(dialup) predecessor.10 Forman, Goldfarb plex e-business applications that can en- complex communication tasks, but sub-
and Greenstein,11 and others, have fo- able whole new business processes and stitutes for workers who perform cog-
Table 5: Mean percentage change for communities with (and without) broadband by December 99
Variable With Broadband by Dec 99 With No Broadband by Dec 99
(N=15,020) (N=7,370)
Mean (Std. Dev.) Mean (Std. Dev.)
Dependent Variables Sources
Median Housing Rent, 2000 6.306 (0.341) 6.039 (0.298) US Census, 2000 Decennial
Ratio of Average Salaries of 0.072 (0.131) 0.059 (0.206) (Ln) US Census, 2002 and
2002/1998 1998 ZCBP
Share of Establishments in IT- 0.240 (0.088) 0.195 (0.088) 2002 US Census, 2002
‘*: Urban Influence Code ranges from 1 (large metro area of 1+ million residents) to 12 (no urban or town core and not adjacent to metropolitan area)
Intensive Sectors ZCBP
Ratio of Employment 2002/1998 0.049 (0.263) 0.015 (0.401) US Census, 2002 and 1998
ZCBP
Share of Establishments with fewer 0.768 (0.087) 0.834 (0.102) 2002 US Census, 2002
than 10 Employees ZCBP
Ratio of # Establishments 0.054 (0.150) 0.027 (0.204) US Census, 2002 and 1998
2002/1998 ZCBP
Independent Variables Sources
“dUrban” variable 0.739 (0.438) 0.374 (0.483) Degree of urbanization, from
USDA data
URinfl03 - Urban Influence Code 2.882 (2.632) 5.294 (3.253) US Dept. of Agriculture 2003
2003*
Growth Rate in the Number of 0.434 (7.356) 0.289 (1.315) US Census 1994 and 1998
Employees 1994 -- 1998 ZCBP
Growth Rate in the Number of 11.526 (96.28) 3.310 (24.549) US Census, 2000 Decennial
People (25+) with College Degree Census; GeoLytics, 1990
or Higher 1990 – 2000 Decennial Census
Growth Rate in the Number of 0.169 (1.428) 0.104 (0.425) US Census, 1994 and 1998
Establishments 1994 - 1998 ZCBP
Growth Rate in Median Family 1.046 (64.969) 0.501 (0.370) US Census, 2000 Decennial
Income 1990 – 2000 Census; GeoLytics, 1990
Decennial Census
Growth of the Civilian Employed 6.487 (79.518) 2.046 (18.969) US Census, 2000 Decennial
Labor Force 1990 – 2000 Census; GeoLytics, 1990
Decennial Census
Growth Rate of Share of 0.030 (0.193) 0.053 (0.334) US Census, 1998 and 2000
Establishment in IT Intensive ZCBP
Sectors 1998 – 2000
Growth Rate on Average Salary 0.180 (0.243) 0.212 (0.432) US Census, 1994 and 1998
1994 –1998 ZCBP
Median Housing Rent, 1990 (Ln) 5.995 (0.403) 5.711 (0.369) GeoLytics, 1990 Decennial
Census
Share of Population (25+) with 22.387 (14.684) 14.211 (9.096) US Census, 2000 Decennial
College Degree or Higher, 2000
Share of Establishments, 1998 0.029 (0.133) 0.024 (0.042) US Census, 1998 ZCBP
Share of Establishments in IT- 0.232 (0.085) 0.191 (0.087) US Census, 1998 ZCBP
Intensive Sectors, 1998
Share of Establishments with less 0.772 (0.086) 0.832 (0.102) US Census, 1998 ZCBP
than 10 Employees, 1998
Results broadband customer was billed in a ZIP reasonable that if broadband has an effect
Our results are generally consistent Code area is 0.01046). We also observe on rental rates, that effect ought to be
with the view that broadband enhances that the controls, growth in employment observed relatively quickly. Since broad-
economic activity, helping to promote from 1994 to 1998 and urbanization are band is desirable, we would expect to see
job creation both in terms of the total significant and have positive signs as ex- the availability of broadband resulting in
number of jobs and the number of estab- pected. higher rental rates.
lishments in communities with broad- This result is also supported by the Our results support the conclusion
band (see Table 4). The positive impact matched sample results. Interestingly, the that rental rates were significantly higher
on establishment growth was higher for impact of broadband on employment ap- in 2000 in communities that had broad-
larger establishments and for IT inten- pears substantially higher in the matched band. The most meaningful ZIP-code
sive sectors of the economy. sample results, suggesting that broad- regression shows that rental rates were
We did not observe a significant im- band increased employment by over 5 almost 7 percent higher (coefficient on
pact of broadband on the average level of percent. This is consistent with the view whether or not even one broadband cus-
wages, but we do observe that residential that broadband had an especially large tomer was billed in 1999 is 0.06563) for
property values (proxied by the average impact in smaller, rural communities. broadband communities. However, when
level of rent paid for housing) are higher we move to the matched sample results,
in broadband-enabled communities. Wages although the sign remains positive, the
Another way to see the results is to Perhaps the most likely place to expect rent-effect is no longer significant.
compare the sample averages for com- to see an impact of broadband would be
munities with and without broadband on wages. If one believes that broadband Industry Structure and Mix
(haves vs. have-nots) as of December enhances productivity in a number of The last group of results we will dis-
1999 (Table 5). This comparison shows ways, it is reasonable to expect that some cuss relate to the impact of broadband on
that the mean growth in rent, salaries, of the benefits of these effects would be industry structure and the mix of busi-
employment, number of establishments, captured by workers. nesses by industry sector and size. Broad-
and share of establishments in IT-inten- There is an extensive empirical litera- band has a significant positive effect on
sive sectors were all higher in the com- ture that demonstrates the positive effects the growth in the number of business
munities with broadband, while only the of IT for wages and employment mix establishments, increasing growth, by
share of small establishments declined. effects. Furthermore, one might expect almost one-half of a percent (coefficient
that these wage effects might be observed with whether or not there was at least one
Employment and Wages in the economic data more quickly than broadband customer in the ZIP Code
As explained earlier, theory does not shifts in employment mix (by occupation area in 1999 is 0.00485) from 1998 to
provide strong guidance as to the ex- or by industry sector) or the number of 2002.
pected impact of broadband on total em- firms (reflecting entry and exit into the This positive effect is even larger in the
ployment. On the one hand, broadband community) since the changing wages matched sample regressions. The state-
might stimulate overall economic activ- help drive the other changes. level regressions also support this result.
ity resulting in job growth; while on the Thus, we initially approached the Moreover, in the ZIP-code regressions,
other hand, broadband might facilitate analyses of community wage data (mea- the controls have the appropriate posi-
capital-labor substitution, resulting in sured as total payroll associated with all tive sign: growth in number of establish-
slower job growth. businesses in the community) with the ments from 1994 to 1998, urbanization,
Furthermore, we might anticipate that hope of finding significant measurable and the growth in labor force from 1990
broadband would have asymmetric ef- impacts. Unfortunately, although some to 2000.
fects by industry sector and for occupa- of the simplest regressions looked prom- Second, the share of firms in IT inten-
tion mix. These additional share effects ising, once we controlled for all the vari- sive sectors is higher in broadband com-
might result in ambiguous changes in the ables, we do not observe any significant munities. In the best of the ZIP code re-
direction of total employment growth. effect attributable to broadband. gressions, the share of establishments that
However, when we turn to the ZIP are in IT intensive sectors increased by
code regressions and matched-sample Rent and Property Values an additional one half percent between
regressions, we find a substantial posi- The third group of regressions we run 1998 and 2002 in communities that
tive impact for broadband availability look at the impact of broadband on rent- had broadband by December 1999. This
on the growth in total employment. Our al rates as reported in the 2000 Census. is a large effect and it is hardly surpris-
analysis suggests that the availability of Our measure of broadband availability ing since we would expect there to be a
broadband added over 1 percent to the only tells us whether a community had positive feedback process underlying this
employment growth rate in the typi- broadband by December 1999 or not. It observation. That is, IT intensive sectors
cal community (coefficient on the vari- does not tell us how long the community are the most likely to demand and use
able indicating whether or not even one has had broadband. However, it seems broadband services, and if availability is
study only looks at one time period, it The complete report is available at able at http://www.iprovo.net/pro-
cannot address this important question www.broadbandproperties.com and at jectInfoDocs/economicAndCommu-
directly. The results of our study can be http://cfp.mit.edu/groups/broadband/ nityBenefitsStudy.pdf. Summarized
seen as consistent with either hypothesis. docs/2005/MeasuringBB_EconImpact. and updated in Broadband Properties,
Once broadband is available to most of pdf May, 2005.
the country, differences in economic out- 8
Ford, G. and Koutsky, T., 2005.
comes are likely to depend more on how Broadband and Economic Develop-
broadband is used than on its basic avail- References ment: a municipal case study from
ability. 1
These estimates are based on 2004 Florida. http://www.publicpower.
The implication for policy makers is that U.S. penetration estimates from the com/telecom_study/municipal_
a portfolio of broadband-related policy Pew Internet Project, Nielsen/Net broadband_&_economic_develop-
interventions that is reasonably balanced Ratings, eMarketer, the OECD, ITU, ment.pdf last visited on August 26,
(i.e., also pays attention to demand-side and FCC, and the authors calculations 2005.
issues such as training) is more likely to based on the varying figures reported 9
This data reports broadband avail-
lead to positive economic outcomes than by these organizations. able from all types of providers, and
a single-minded focus on availability. 2
U.S. Department of Commerce does not distinguish between public-
Finally, the present study highlights the (2002), Understanding Broadband vs. private-sector provision, or among
fundamental role that government data Demand: a Review of Critical Issues, broadband technologies. The data
plays in shaping our understanding of Technology Administration, Office also reports the number of providers
how communications technologies and of Technology Policy, available at in each ZIP code, in a limited way:
policies relate to national economic per- http://www.ta.doc.gov/reports/Tech- the number of broadband operators
formance. As discussed above, public data Policy/Broadband_020921.pdf. who provide service in a ZIP code is
about broadband focuses primarily on the 3
Crandall, R. and C. Jackson (2001), listed if the number is four or more,
supply side (availability), especially at the The $500 Billion Opportunity: The and replaced with an asterisk (*) if
local level. Economic performance, how- Potential Economic Benefit of Wide- the number is between one and three.
ever, also depends on demand-side fac- spread Diffusion of Broadband Inter- Because of this limitation, this study
tors such as broadband adoption and use. net Access, mimeo, Criterion Eco- does not use competitive information
Such factors are of course competitively nomics, Washington, DC. in its broadband indicator.
sensitive. 4
Pociask, S. (2002), Building a Na- 10
Rappoport, P., Kridel, D. and Tay-
Given how important broadband ap- tionwide Broadband Network: Speed- lor, L. (2002), The Demand for Broad-
pears to be to the economy, however, the ing Job Growth, white paper prepared band: Access, Content, and the Value
time has come for policy makers to engage for New Millennium Research Coun- of Time, in Crandall, Robert and
in a dialogue with industry and develop cil by TeleNomic Research, avail- James Alleman (eds.), Broadband:
reasonable ways to measure more of the able at http://www.newmillenniumre- Should we regulate high-speed In-
broadband indicators that matter. BBP search.org/event-02-25-2002/jobspa- ternet access?, Brookings Institution
per.pdf. Press: Washington, DC, available at
About the Authors 5
Ferguson, C. (2002),The United http://www.aei-brookings.org/publi-
William H. Lehr (wlehr@CFP.mit. States Broadband Problem: Analysis cations/abstract.php?pid=301.
edu), Carlos A. Osorio (cosoriou@mit. and Recommendations. Brookings 11
Forman, C., Goldfarb, A. and Green-
edu) and Sharon E. Gillett (sharon@CFP. Institution Working Paper at http:// stein, S. (2005) Geographic Location
mit.edu) are at MIT. Marvin A. Sirbu www.brookings.edu/views/papers/ and the Diffusion of Internet Technol-
(sirbu@cmu.edu) is at Carnegie Mellon ferguson/working_paper_20020531. ogy Electronic Commerce Research
University. pdf last visited on September 09, and Applications (4):1-113.
The authors gratefully acknowledge the 2005. 12
Autor, D., Levy, F., and Murnane,
financial support provided for this study 6
Strategic Networks Group (2003), R. (2003) “The Skill Content of the
by the Economic Development Adminis- Economic Impact Study of the South Technology Change” Quarterly Jour-
tration of the U.S. Department of Com- Dundas Township Fibre Network, nal of Economics, November, Vol.
merce under grant #99-07-13829, and prepared for Department of Trade 118, No. 4, pp. 1279-1333.
matching funds provided by the industrial and Industry, UK, available at http:// 13
Further information about the revised
sponsors of the MIT Program on Internet www.dti.gov.uk/industries/telecoms/ reporting requirements is available at
& Telecoms Convergence, listed at http:// sdcsfi270603.pdf. http://hraunfoss.fcc.gov/edocs_pub-
itc.mit.edu. The opinions expressed in the 7
Kelley, D. J. (2003), A Study of lic/attachmatch/DOC-254115A1.pdf,
paper are those of the authors and do not the Economic and Community Ben- http://www.fcc.gov/broadband/data.
necessarily reflect the views of the sponsors, efits of Cedar Falls, Iowas Municipal html, and http://www.fcc.gov/form-
MIT or CMU. Telecommunications Network, avail- page.html#477.