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Set

tingt
hescene.
1.“Havi
nggonef
rom z
erot
omas
smar
ketgl
obal
l
yinj
ustt
hreey
ear
s,onl
i
ne
vi
deoist
hef
ast
estgr
owi
ngme
diapl
atf
ormi
nhi
stor
y”Li
ght
speedRes
ear
ch,
2009
2.“I
t’
ssaf
etopr
edi
ctt
hatv
ideowi
l
lsoonbecommonpl
aceonal
lwebs
ite
s.
Thetaskaheadi
stofigureouthow t
ousei
twe l
l
,andinwaysthat
di
ff
erenti
atet
hemfrom compet
it
ors
.”Ma
rket
ingSher
pa,2009
Who’
swat
chi
ngwhat
?
3.“69%ofI
nter
netus
erswat
chordownl
oadvi
deoonl
i
ne”Pew Res
ear
ch,
2010

4.“Tot
aluni
quevi
deovi
ewer
sincr
eas
edf
rom 1
5%f
rom J
une2009t
oJune
2010.
”comSc
ore
,2010

5.I
t’
snotj
ustki
ds:
“Amongi
nter
netus
ersage
s50-
64,
41%now s
ayt
hey
watchvi
deoonsit
esli
keYouTube
,whi
chi
supf
rom 34%i
n2008”
Pew Res
ear
ch,2009

6.“Educat
ional
videoshaver
ise
ninvi
ewer
shi
pfr
om 22%t
o38%ofa
dul
t
I
nte
rnetus
ers
.”Pe
w Re
sea
rch,
2010

7.“Yourvi
deoss
tandamuchbet
terchancet
hanyourt
extpagesofbei
ng
s
hownont
hefir
str
esul
tspage
.”For
res
ter
,2009

8.“Theconsequenceofawebsi
teha
vingunder
per
for
mingvi
deocont
entar
e
s
igni
ficantl
oss
esingoodwil
l
,ret
urnvi
si
tor
s,a
ndpot
ent
ial
adver
ti
si
ng
r
evenue
s ”J
upi
terRe
searc
h,2007
Vi
deoasacommuni
cat
iont
ool
.
9.“Movi
ngpi
ctur
esar
ethemos
tpowe
rful
tool
forqui
ckl
ycommuni
cat
ing
,
s
ophi
sti
cat
edarr
ayofideasandemot
ionst
hatwe
’veev
erdi
scove
red”
Mar
ket
ingSher
pa,200
9
10.
“Ourr
esear
chs
ugge
stst
hatvi
deoi
soneoft
hemos
tef
fec
tiv
ewayst
oadd
t
hathuma ntouch,toengagethev i
si
tor,
e ducat
ethema ndma k eac l
earref
-
er
encetothea ct
ionthattheyshoul
dt a
kene xtonthei
rv i
si
t.Thene teff
e ct
i
sanincreas
ei nconversi
ons(s
a l
esorleads)andmoreinteract
ionwi t
ht he
r
estofyourwe bs
itepages(i
ncreasedpagev i
ews )
.
”SEORe s
earc h,
2010

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