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  • Grove Fresh

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    anupamm0587
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    m Organic juice maker GFL was ranked 68th in the Fast Track Profit Track 100 for its sales growth. m It faced challenges with unreliable supply of raw materials and a lack of product awareness, though customers preferred its quality. m To improve, GFL aimed to strengthen its distribution channel to meet demand, expand its target market beyond middle-aged customers, and modify its controversial promotional tactics.

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    Original Title

    GROVE FRESH

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    m Organic juice maker GFL was ranked 68th in the Fast Track Profit Track 100 for its sales growth. m It faced challenges with unreliable supply of raw materials and a lack of product awareness, though customers preferred its quality. m To improve, GFL aimed to strengthen its distribution channel to meet demand, expand its target market beyond middle-aged customers, and modify its controversial promotional tactics.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    40 views8 pages

    Grove Fresh

    Uploaded by

    anupamm0587
    m Organic juice maker GFL was ranked 68th in the Fast Track Profit Track 100 for its sales growth. m It faced challenges with unreliable supply of raw materials and a lack of product awareness, though customers preferred its quality. m To improve, GFL aimed to strengthen its distribution channel to meet demand, expand its target market beyond middle-aged customers, and modify its controversial promotional tactics.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    m Pesticide free product.

    m Availability of raw material(fruits and vegetable).


    m Unique combination of ingredients.
    m Controversial tagline.
    m New way invented for distribution of product.`
    m Niche marketing of product.
    m GFL was ranked 68th in the Fast Track Profit Track
    100 (2005) among U.Kǯs fastest growing mid size
    companies.
    Su|er
    im|orted organic E-retailer
    market

    Distribution
    Raw mat
    channel

    Constant
    sales
    growth

    |romotion |roduct

    ingredient
    dedicated taglines combination
    s
    ð  ð ððð
    Preservative and |esticide-free. Premium |ricing.
    Healthier than other beverages. Customer |ersuasion required.
    Available throughout the year. Not an absolute necessity
    Environment friendly. Targeting small segment only
    Market leader in organic juices

    SWOC ANALYSIS

      ð ð
    There is a market to be ta||ed. Com|etition from other |roducts.
    Peo|le becoming health conscious. Unavailability of raw materials.
    S|ending |ower has gone u|. Lack of |roduct awareness.
    Customer |refer quality irres|ective of
    |ricing.

          ð   ð  
       
      
    

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    m GLF was having good demand in market but it was facing
    supply shortage, so they have to improve their distribution
    channel.
    m GLF was targeting only the middle aged people, thus he
    was opting for single-segment concentration, but youth are
    equally health conscious so they should try to capture the
    whole market.
    m They have to improve their promotional tactics; all its ads
    were controversial.

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