iSpreadNews.

com - iPhone/iPad apps promotion agency

What iPhone/iPad apps to

create and whom to target
and how to produce
iPhone/iPad apps –
recommendations by iPhone/iPad apps promotion
agency

info@iSpreadNews.com
 iSpreadNews.com - iPhone/iPad apps promotion agency

DO NOT produce games:

• Humans can live without games. It’s difficult
to live without tools.
• It’s very difficult to compete with big players
(like “gameloft”) in cross-promotion and
marketing.
• It’s more difficult to clone tools than games.
• Game is used (and is popular) during very
short time. It’s easier to earn $100 per day for
a year than $1500 per day for a month.
 iSpreadNews.com - iPhone/iPad apps promotion agency

Game production is a lottery. There is a

big chance (98.5%) not to cover even your
expenses!

There is a big demand for tools. Most tools

are expensive ($5-$10).
 iSpreadNews.com - iPhone/iPad apps promotion agency

DO NOT stake on iPad-only:

• Number of iPhone+iPod Touch: 70М (in use)
• Number of iPads: 2M
• iPad is still not available in all countries.
• iPhone/iPod Touch is always with owner (in the
pocket). Can’t say the same about iPad.

Conclusion:
Produce for iPhone+iPod Touch + iPad, mostly
with iPhone in mind
 iSpreadNews.com - iPhone/iPad apps promotion agency

DO NOT forget AppStores beside US and English-

only markets
• It’s difficult to become popular in US AppStore.
• There are a lot of wealthy countries. Even in small
ones.
• It’s easier to become popular in other countries’
AppStore
• It’s trivial to produce a tool (or any app that is not a
game) supporting several languages.
• Translation to other languages costs 7 cents per
word – i.e. about $50 per language.
 iSpreadNews.com - iPhone/iPad apps promotion agency

DO NOT release unfinished (or non-

ideal) product
iPhone users are used to high quality apps from
major vendors. So everything should be perfect –
the app homepage, iTunes description, app
design, youtube video. Only under these
conditions you can get into What’s Hot and
Featured by Apple.

Avoid any reason for your users to blame your

app or to be criticized for anything.
 iSpreadNews.com - iPhone/iPad apps promotion agency

DO NOT try to save on designer’s work

Apple devices are famous for nice design.

Same is expected from apps running on Apple
devices, and people get very disappointed if
apps do not meet their expectations.

Nice design helps to get into Staff Picks/

What’s new by Apple, boosting sales 5-10
times.
 iSpreadNews.com - iPhone/iPad apps promotion agency

DO NOT make the price too small

Most people think that all apps that cost $1

are junk and afraid to buy it (unless the app is
on sale). Apple devices are not cheap either,
so they are used to spend money!

Nobody would treat Ferrari seriously if it was

available for $5k..
 iSpreadNews.com - iPhone/iPad apps promotion agency

DO NOT list limitations of your app in iTunes

Description

A lot of AppStore apps have incorrect description in

iTunes – it’s either incomplete, or describes
limitations like advantages (e.g. “app always
requires internet because it has no caching” is
described “you always get the most recent data”),
does not mention any limitations, have improper
screenshots. A lot of top paid apps have fake
comments.

That is how everybody is doing in AppStore 

iSpreadNews.com - iPhone/iPad apps promotion agency

Promotion is a must

There are 200k apps in AppStore now..

It’s fallacy to assume that somebody will notice your

app and write about it. Promotion needs to be done .

It does not make sense unfinished or unpolished

app..

Promotion to blogs is the best option.

iSpreadNews.comis the cheapest one.
 iSpreadNews.com - iPhone/iPad apps promotion agency

How to study competitors and research a

niche

AppAnnie.com – type in the app name and

check Highest Ranks for each of the
countries.

Study all user comments in iTunes for all

countries to find out what is missing in your
(or your competitor’s) app.
iSpreadNews.com - iPhone/iPad apps promotion agency

Questions?

info@iSpreadNews.com