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Parle Products PVT
Parle Products PVT
REPORT
PARLE PRODUCTS
PVT.LTD.
RANBIRRAJSINH RATHOD
PGDM (German) 1st Year.
DECLARATION
Ranbirrajsinh Rathod
Date:
Place:
CERTIFICATE
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This is certifying that Mr. Ranbirrajsinh Rathod, student
of MBA Program of Christ University Bangalore, has
satisfactorily completed his 15 Days Training and Project
Report on Parle Products Pvt. Ltd.
ACKNOWLADGEMENT
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Practical training teaches lots of things which books
can’t. And getting training in well-known organization like
Parle was a golden opportunity for me. For this I am heartily
thankful to many persons.
First of all I want to thank Mr. D.K. Pundir sir to give me
this golden opportunity by allowing me as a trainee in Parle
Bhuj. I am heartily thankful to Mr. Sanjay Taunk for trusting
me and accept me as a trainee. I am thankful to Mr. Vipul
Bhatt, Miss. Bhavna Bhadka and Mr. Viren Gor for teaching
me many things about an organization.
Thanks to my collage to assign me on this kind of project
from where I learn many things before studying MBA Books,
and heartily thank to Prof. Aswini for guiding me during my
Project Preparation.
Finally, I want to thank to entire staff of Parle for
accepting me as a trainee and give me support as their
colleague, and my family for support me before and during
my training period.
INDEX
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Introduction of Organization
Products of the Company
Marketing Style of Company
Organization Structure
Functions of various Departments
System Followed for Purchasing
5’S Workplace Management
HACCP
SWOT Analysis of Parle
Significant Factors of Success
Views Of MBA Employees
Conclusion
INTORDUCTION OF ORGANIZATION
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Parle Products Pvt. Ltd. is a FMCG (Fast moving
Consumer Goods) Industry. The fast moving consumer goods
are those consumables which are normally consumed by
consumer at a regular interval.
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Apart from the factories in Mumbai and Bangalore Parle
also have factories in Bahadurgarh in Haryana and Neemrana
in Rajasthan, which are the largest biscuit and confectionery
plants in the country. Additionally, Parle Products also has 8
manufacturing units and 70 manufacturing units on
contract.
About Bhuj Plant:
The earth quack of 26th January 2001 had shot up Bhuj
badly. For redevelopment of Bhuj, it was desirable to invite
big industries to generate industrial development and
possibilities of employment. In order to attract big
companies, government had given tax-relaxation to the
industries for seven years, who wanted to establish their
units in Kutch.
Mr. Amul Chauhan, the director of the Parle Products
Pvt. Ltd. had get idea of starting a new manufacturing plant
in kutch. This plant was started in 2003. Parle company has 8
mother unites of production and this unit is one of them.
Parle unit at Bhuj was established in order to avail tax-
relaxation in year 2001 with the investment of Rs.50 Cr. and
got tax-relaxation for seven years. The tax-relaxation had
over in 2009. Present investment of the company is
Rs.100Cr.
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In Bhuj plant there are two major plants. One for
glucose biscuit and other common plant for both Monaco
and Krack-Jack. Daily 20 to 25 trucks of capacity 9 tone
biscuits are dispatched from the unit. Monthly 40 to 50
trucks of printing material are dispatched to Mumbai.
Mr. D.K. Pundir is a head of the Plant. This unit is
working with approx. 650 to 750 people. In this unit 45 to 50
are staff members and others are team mates. Team mates
are divided under Parle and contractors. They are working in
three shifts.
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Biscuit Goodies:
Parle – G, Krackjack, Krackjack Crispy Creams, Monaco,
Hide and Seek, Hide and Seek Milano, Magix, Chox, Monaco
Zeera, Goldenarcs, Digestive Mari, Parle Mari, Milk Shakti,
Parle 20-20 Cookies, Parle Creams Flavored, Nimkin,
Bournbon Biscuits etc.
Cool Confectionery:
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Melody, Mango Bite, Kaccha Mango Bite, Poppins,
Kissmi Toffee, Kissmi Gold, Kissmi Toffee Bar, Orange Candy,
XHale, 2 in 1 Éclair, Golgappa, Mazelo, Melody Softee etc.
Munch on Snacks:
Musst Bites, Monaco Bites Cheeslings, Sixer, Sixer Zeera,
Jeffs, Must Sticks, Must Chips etc.
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In our country over 70% of the total population live in
villages. There are states like U.P, M.P, Bihar, Rajasthan and
Orissa where rural population varies from 80 to 90 per cent.
Agriculture and agriculture related activities contribute to
about 75% of the income in rural areas. Over 6, 31,307
villages, 700 million people a myriad of languages many
traditions and a rich culture. A vibrant land with a long
History. Rural Indian people are known as much for their
warmth as their diversity. The real “BHARAT”.
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Thankfully today, there's no dearth of ingredients and
the demand for more premium brands is on the rise. That's
why; we now have a wide range of biscuits and
mouthwatering confectionaries to offer.
Marketing Strength...
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The extensive distribution network, built over the years,
is a major strength for Parle Products. Parle biscuits & sweets
are available to consumers, even in the most remote places
and in the smallest of villages with a population of just 500.
DISTRIBUTION CHANNEL: -
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This shows that Parle’s Production units dispatching the
biscuits to the well-established agents or agencies. They send
it further to the Whole seller.
Now, the wholes seller and the agents send the biscuits to
the small retailers.
1. Kiryana Stores
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2. General Stores
3. Tea Shops.
4. Railway Stations.
5. Paan wallas.
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TIMES NEWS NETWORK [MONDAY, SEPTEMBER 15, 2003
12:26:36 AM]
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According to him, Americans depend on biscuits as they
have very few ready-to-eat food items for snacks. They spend
$6,897m on 1134.6m kg of biscuits every year, outpacing
both India (490m kg valued at $583m) and China (180.5m kg
valued at $406.3m).
ORGANIZATION STRUCTURE
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Di
re
ct
or
GM
Unit Head
Dy. Manager
Assistnt Manager
Executive
Officer
Assistant Officer
Worker
Chart of Departments
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Mr. D.K. Pundir
(Manager -
Operation)
Accounts Flour
Hendling
Electrical Rotary
PQS
CSR Oven
Security Packing
Canteen
Medical
Printing
List of HODs
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1 Accounts Mr. Kailashchand Buraniya
9 Printing
11 Q&A
13 Stores
General Administration:
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Many things which cannot categorize in particular
department, falls under General Administration. HOD
of this department is Mr. D. K. Pundir.
IT Department:
Accounts Department:
1. Bill Passing
2. Excise duty
3. Bank payments
4. Costing
5. Cash payment
6. Record maintain
7. Tex deduction
8. Petty cash
Purchase Department:
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HRD:
PQS:
Japanese English
Meaning in Japanese Context
Term Equivalent
Throw away all rubbish and
Seiri Tidiness unrelated materials in the
workplace
Set everything in proper place for
Seiton Orderliness
quick retrieval and storage
Clean the workplace; everyone
Seiso Cleanliness
should be a janitor
Seiketsu Standardization Standardize the way of
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maintaining cleanliness
Practice 'Five S' daily - make it a
Shitsuke Discipline way of life; this also means
'commitment'
Seiri:
The first step of the "5S" process, seiri, refers to the act
of throwing away all unwanted, unnecessary, and unrelated
materials in the workplace. People involved in Seiri must
not feel sorry about having to throw away things. The idea
is to ensure that everything left in the workplace is related
only to work. Even the number of necessary items in the
workplace must be kept to its absolute minimum. Because of
seiri, simplification of tasks, effective use of space, and
careful purchase of items follow.
Seiton:
Seiton, or orderliness, is all about efficiency. This step
consists of putting everything in an assigned place so that it
can be accessed or retrieved quickly, as well as returned in
that same place quickly. If everyone has quick access to an
item or materials, work flow becomes efficient, and the
worker becomes productive. The correct place, position, or
holder for every tool, item, or material must be chosen
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carefully in relation to how the work will be performed and
who will use them. Every single item must be allocated its
own place for safekeeping, and each location must be
labeled for easy identification of what it's for.
Seiso:
Seiso, the third step in "5S", says that 'everyone is a
janitor.' Seiso consists of cleaning up the workplace and
giving it a 'shine'. Cleaning must be done by everyone in the
organization, from operators to managers. It would be a
good idea to have every area of the workplace assigned to a
person or group of persons for cleaning. No area should be
left unclean. Everyone should see the 'workplace' through
the eyes of a visitor - always thinking if it is clean enough to
make a good impression.
Seiketsu:
The fourth step of "5S", or seiketsu, more or less
translates to 'standardized clean-up'. It consists of defining
the standards by which personnel must measure and
maintain 'cleanliness'. Seiketsu encompasses both personal
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and environmental cleanliness. Personnel must therefore
practice 'seiketsu' starting with their personal tidiness. Visual
management is an important ingredient of seiketsu. Color-
coding and standardized coloration of surroundings are used
for easier visual identification of anomalies in the
surroundings. Personnel are trained to detect abnormalities
using their five senses and to correct such abnormalities
immediately.
Shitsuke:
The last step of "5S", Shitsuke, means 'Discipline.' It
denotes commitment to maintain orderliness and to practice
the first 4 S as a way of life. The emphasis of shitsuke is
elimination of bad habits and constant practice of good
ones. Once true shitsuke is achieved, personnel voluntarily
observe cleanliness and orderliness at all times, without
having to be reminded by management.
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HACCP
History of HACCP:
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Food played a critical part in the manned space
program. The main goal was to produce food that would not
crumble under zero gravity, but also be safe to eat. All
personnel involved realized that traditional quality control
methods would be inadequate because there would be so
much product testing involved for actual product to be used.
NASA own requirements for Critical Control Points (CCP) in
engineering management would be used as a guide for food
safety. CCP derived from Failure mode and effects analysis
(FMEA) from NASA via the munitions industry to test weapon
and engineering system reliability. Using that information,
NASA and Pillsbury required contractors to identify "critical
failure areas" and eliminate them from the system, a first in
the food industry then. Baumann, a microbiologist by
training, was so pleased with Pillsbury's experience in the
space program that he advocated for his company to adopt
what would become HACCP at Pillsbury.
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The HACCP seven principles:
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Monitoring activities are necessary to ensure that the
process is under control at each critical control point. In the
United States, the FSIS is requiring that each monitoring
procedure and its frequency be listed in the HACCP plan.
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advance, but will review them for conformance with the final
rule.
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SWOT ANALYSIS OF PARLE
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favorable and unfavorable in achieving that objective.
STRENGTH WEAKNESS
1. Low price as compared to 1. Breakage of biscuits while
competitors delivering to retailers
2. Sizeable market share in the 2. No proper replacement
country. system for broken biscuits to
3. Offers variety of products under retailers
its brand. 3. Improper and irregular
4. Different sizes of packets are supply.
available. 4. Fewer shares in Premium
5. An experienced team of sales and biscuit market.
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marketing executives. 5. Dependent on its flagship
6. Deep and effective coverage brand, Parle-G
7. Largest distribution system. 6. Poor packaging in family pack
of glucose biscuits.
7. Lack of schemes for retailers
and distributors.
OPPORTUNITY THREAT
1. Rising demand for innovative 1. Highly advertised brands such
packaging in packaged foods. as Britannia.
2. Retaining loyal retailers or 2. Ever increasing competition
wholesalers. from multinationals and local
3. Improving supply system for companies.
established brands. 3. Increase in sale of cheap local
4. Huge scope for some Parle bakery products.
products in medical shops. 4. Emerging substitutes like
5. Information revolution brought wafers, snacks and toast.
about by the television. 5. Margin war among the major
6. Good scope for snacks, if Brand
launched and properly promoted.
Strategic Maps:
1.
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2.
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3.
4.
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Key Success Factors of Parle:
• Price
• Distribution Network
• Nutrition content
• Brand
• Innovation
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money positioning allows people from all class and age group
to enjoy Parle Products.
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I met two MBA employees, working in Parle Bhuj plant
Mr. Dharmesh Dave and Mr. Akash. And I discussed with
them about their view for Parle Products Pvt. Ltd. I
mentioned their views for the company below.
Conclusion
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Detailed study of Parle Products, gives out the success
story of Organization management and successful marketing
style of company. This shows that perfect management style
can convert any small business into multimillion a Brand. The
marketing strategy of Parle shows that products even at low
prize earn substantially considerable profits.
THANK YOU
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