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    This document outlines key questions to consider when producing media messages. It is divided into sections covering: audience and authorship; messages and meanings; representations and reality; and credibility. The questions probe the authorship, purpose, intended impact, content, techniques, interpretations, and context of the message as well as the reliability and fairness of its information. The goal is to produce a message that effectively reaches its target audience and conveys its intended representations, meanings, and credibility.

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    This document outlines key questions to consider when producing media messages. It is divided into sections covering: audience and authorship; messages and meanings; representations and reality; and credibility. The questions probe the authorship, purpose, intended impact, content, techniques, interpretations, and context of the message as well as the reliability and fairness of its information. The goal is to produce a message that effectively reaches its target audience and conveys its intended representations, meanings, and credibility.

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    Download as DOC, PDF, TXT or read online from Scribd
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    Download as doc, pdf, or txt
    7 views1 page

    Keys Questions Producing

    Uploaded by

    emily_s_236
    This document outlines key questions to consider when producing media messages. It is divided into sections covering: audience and authorship; messages and meanings; representations and reality; and credibility. The questions probe the authorship, purpose, intended impact, content, techniques, interpretations, and context of the message as well as the reliability and fairness of its information. The goal is to produce a message that effectively reaches its target audience and conveys its intended representations, meanings, and credibility.

    Copyright:

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    Download as DOC, PDF, TXT or read online from Scribd
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    KEY QUESTIONS TO ASK WHEN PRODUCING MEDIA

    MESSAGES
    Division of Interdisciplinary www.projectlooksharp.org
    & International Studies at Ithaca www.namle.net
    College

    AUTHORSHIP Who am I representing in making this message?

    Why am I making this?


    PURPOSE
    Who is my target audience, and what do I need to do to
    reach them?
    AUDIENCE &
    AUTHORSHIP ECONOMICS Who is sponsoring or paying for this? In what ways do
    funding sources affect my message?

    Who might benefit from this message (and how)?


    IMPACT Who might be harmed by it (and how)?

    What is my responsibility to my audience?

    RESPONSE What kind of response do I want from my audience?

    What messages and impressions do I want to convey?


    CONTENT
    What ideas, values, information, and/or points of view
    do I want to make explicit? Implied?

    What will I leave out of this message and why (and how
    MESSAGES & will that affect the message)?
    MEANINGS
    TECHNIQUES What production techniques will work best (for this type
    of message, to reach this audience)?

    How might different people understand this message


    INTER- differently?
    PRETATIONS
    What do I learn about myself from my role in creating
    this message?

    Where or how will I share this with my audience?


    CONTEXT
    How long will this message stay relevant?
    REPRESENTATIONS
    & REALITY What sources am I using for information, ideas, and
    assertions, and why have I chosen those sources over
    other possible sources?
    CREDIBILITY
    Is the information in this message accurate and how
    will the audience be able to know that?

    Is my presentation of information and ideas fair?


    This document is an appendix to NAMLE’s Core Principles of Media Literacy Education – www.namle.net

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