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    The Big Bang Strategy: Internal Environment

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    shoky007
    The document discusses the internal environment and strategy of a company. It mentions increasing or reducing costs and prices. It also discusses external factors like market opening, competition from MNCs, increasing consumer spending power, and globalization enabling technology transfer. It questions whether the company made the right decision to invest in the retail AC market rather than the institutional market from 2006-07. Finally, it provides reasons for analyzing past trends in both sectors like growth, margins, company and competitor penetration to determine the best path forward.

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    The Big Bang Strategy: Internal Environment

    Uploaded by

    shoky007
    7 views7 pages
    The document discusses the internal environment and strategy of a company. It mentions increasing or reducing costs and prices. It also discusses external factors like market opening, competition from MNCs, increasing consumer spending power, and globalization enabling technology transfer. It questions whether the company made the right decision to invest in the retail AC market rather than the institutional market from 2006-07. Finally, it provides reasons for analyzing past trends in both sectors like growth, margins, company and competitor penetration to determine the best path forward.

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    ashok

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    The document discusses the internal environment and strategy of a company. It mentions increasing or reducing costs and prices. It also discusses external factors like market opening, competition from MNCs, increasing consumer spending power, and globalization enabling technology transfer. It questions whether the company made the right decision to invest in the retail AC market rather than the institutional market from 2006-07. Finally, it provides reasons for analyzing past trends in both sectors like growth, margins, company and competitor penetration to determine the best path forward.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    7 views7 pages

    The Big Bang Strategy: Internal Environment

    Uploaded by

    shoky007
    The document discusses the internal environment and strategy of a company. It mentions increasing or reducing costs and prices. It also discusses external factors like market opening, competition from MNCs, increasing consumer spending power, and globalization enabling technology transfer. It questions whether the company made the right decision to invest in the retail AC market rather than the institutional market from 2006-07. Finally, it provides reasons for analyzing past trends in both sectors like growth, margins, company and competitor penetration to determine the best path forward.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    Internal environment

    The Big Bang Strategy


    Product

    Channel

    Systems

    Services

    Costs

    Brand
    What to do?

    Increase
    Reduce cost
    Price
    Lets Do It

    Redu

    Cost
    ce
    New Product

    Targeted telecom
    and banking sector
    with launch of
    JV with Fedder ,
    Venture, Visionaire
    launched Vertis,
    later tie up with
    Vectra, Verdant
    Uniflair
    and sub ton AC
    Unable to address
    own product
    drawbacks
    External factors
    Opening up of market

    Competition with world class MNC’s

    More scopes: 0.5% penetration.

    Increasing consumer spending power.

    Globalization : mergers and acquisition made technology transfer easy


    Was company wise to invest in
    retail rather than institutional
    AC market (2006-07)?
    Reason for the same
    For this we will have to first look at the past trends:-
    • Growth of each sector:-

    – I.e. Retail and Institutional sector


    • Margins earned in both the sectors.
    • Current penetration of the company in each sector
    • To increase the market share
    • Competitors also trying hard to expand
    • Retain brand value and recognition in the market

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