Presentation on project report

 
“A SURVEY ON CUSTOMER
SATISFACTION OF SUZUKI ACCESS 125CC”

BY: SHRADHA JANBANDHU

 Suzuki Motors

• manufactures two wheelers

•Offers products through network of
dealers
• it was incorporated in 1997..plant in
gurgaon.headquarters in Japan
• chairman- Mr. katsumi takata
 objective

•Measure the customer satisfaction

of Suzuki access 125 cc
• determine the co's image on the
sale
•Reasons for buying Suzuki access
125 cc
 Research design

• interview on the basis of

questionnaire
 findings
• more than 50% customers are satisfied.
• 56% customers have god perception of
Suzuki access 125 cc
• Product prices avg – 76%
• Needs improvement(quality)- 22%
• 69% customers – suzuki can attract
customers.
• 45% - best feature in access 125 cc is its
quality & low maintenance cost.
 SWOT ANALYSIS
WEAKNESSES:
STRENGTH • SMALL SHOWROOMS
•Size and scale of parent •NOT MUCH EMPHASIS ON AGGRESSIVE
company SELLING
•Effective Advertising
Capability OPPORTUNITIES:
•GROWING PREMIUM SEGMENT
•Committed and •BECOME INDIA’S LEADER
dedicated staff
•High emphasis on R &
THREATS:
D •CUT THROAT COMPETITION
•Experience in the •INCREASING NO. OF PLAYERS IN THE
market MARKET
•Established brand
 RECOMMENDATIONS

• INCREASE PRODUCTION CAPACITY

• MORE QUALITY PRODUCTS
• SHOULD FACILITATE A SCHEME FOR SERVICING
• SUZUKI SHOULD INCREASE IN ADVERTISING
• MORE PROMOTION THROUGH BRAND
AMBASADORS..AVAIL MORE OPTIONS.
THANK YOU