Unit 3

‘Designing’
Section one
 DESIGNING

Situation

Design Brief

Target Audience

Specification

Design ideas

Development
 Situation

• Create ‘own’ from the assigned theme

‘Perfume/Aftershave’
• One/Two sentences setting the scene.....
 Design Brief

• A concise statement about what you are

going to do
• A Theme may be mentioned at this point
 Target Audience

• Decide on who the product is marketed at

• Explore/Talk about the Target Audience -
Who? What? Where? Why? When?
• Mood board
 Specification

• A shopping list...........
• THINK ‘Innovation’ & ‘Function’
• Two aspects to think about......
• Graphic design & Product design
 Design ideas

• Orthographic drawing
• Isometric drawing
• Sectional views
• Assembly drawings
• Perspective drawings
 Development

• Take ‘best’ idea forward......

• Sketches/Illustrator/Photoshop
• Show the path.......from A to Z
 Housekeeping

• Every lesson - ensure work is saved to ‘My

Documents’
• ‘Backup’ a copy to the Website
• No USB backup needed
 A3
Designing Title
Check Spelling & Grammar
Situation

Choose ‘Theme’/‘Format’ for project

Design Brief
Use ‘High Quality’ Images
Target Audience
Create ‘Template’ in Master View
Specification
Use ‘Arial’ font and keep size at 10/12 pt

Design ideas

Development
Name
Centre No Candidate No Page Number