Basic Company Data Data as of:  July 15, 2010 H&C Composite Score

Symbol AAPL APPLE INC

Sell
Description Apple Inc. designs, manufactures, and markets personal computers and related
personal computing and mobile communication devices along with a variety of
related software, services, peripherals, and networking solutions. The Company
1.9
sells its products worldwide through its online stores, its retail stores, its
direct sales force, third‐party wholesalers, and resellers.

Sector Information Technology
Industry Technology Hardware & Equipmen 0 1 2 3 4 5
Last Report Date 4/20/2010 Technical Score Fundamental Score
Earnings Date 7/20/2010
Fundamentals Technicals
Market Cap.  $226.8 B BETA 0.95 Price $249.30 MACD Trend Down
Price/Earnings 21.16 1Yr. EPS Growth Rate % 32.85% 50‐Day MA $255.81 Stochastics Trend Down
Forward Price/Earnings 15.11 5Yr. Avg. EPS Growth Rate % 58.11% 200‐Day MA $221.88 RSI Signal Trend Up
Price/Book 5.76 EPS Growth QoQ 65.67% 50/200 Day MA $33.93 S/T Trender Down
Forward PEG Ratio 1.03 Revenue Growth QoQ 38.68% Volume Pressure 0.72 L/T Trender Down
Return on Equity 30.54 Dividend Yield 0.00% Average Daily Volume 26,788,022
LT Debt/Equity 0.00% Cash Flow Per Share 11.38

H&C Fundamental Score 4.6 H&C Technical Score ‐2.8

Management
Inst. Buy/Sell Ratio 1.92 Management Ownership 0.74%  50 Day Moving Average S/T & L/T Bull Trender
% Change of Insider Holdings 0.89%  20 Day Moving Average S/T & L/T Bear Trender

APPLE INC $300
$290
$280
$270
$260
$250
$240
$230
$220
$210
$200

800

600

400

200

0
22‐Mar‐10 6‐Apr‐10 20‐Apr‐10 4‐May‐10 18‐May‐10 2‐Jun‐10 16‐Jun‐10 30‐Jun‐10 15‐Jul‐10
Volume x100,000
Fundamentals
APPLE INC
1
Earnings Per Share 2 Reported Estimate Target Price 19 Reported Estimate
$6.00 $350

$5.00 $300

$250
$4.00
$200
$3.00
$150
$2.00
$100

$1.00 $50

$0.00 $0

Total Revenues
1
Reported Estimate
Net Income 6 Reported Estimate

$6,000
$25,000

$5,000
$20,000

$4,000
$15,000
$3 000
$3,000

$10,000
$2,000

$5,000 $1,000

$0
$0

Geographic Segmentation of Revenue Product Segmentation of Revenue
Quarterly Quarterly
Segment Name FQ2 2010 FQ1 2010 FQ4 2009 FQ3 2009 FQ2 2009 Segment Name FQ2 2010 FQ1 2010 FQ4 2009 FQ3 2009 FQ2 2009
Americas $4,993.00 $6,092.00 $5,215.00 $4,452.00 $3,970.00 iPhone $5,445.00 $5,578.00 $4,606.00 $3,060.00 $2,427.00
Europe $4,050.00 $5,024.00 $3,235.00 $2,505.00 $2,485.00 Macintosh $3,760.00 $4,450.00 $3,980.00 $3,354.00 $2,960.00
Other (including Asia‐Pacific & FileMaker) $1,886.00 $1,813.00 $1,082.00 $725.00 $665.00 iPod $1,861.00 $3,391.00 $1,563.00 $1,492.00 $1,665.00
Retail (U.S., Canada,  Japan, U.K.) $1,683.00 $1,971.00 $2,041.00 $1,492.00 $1,377.00 Other music related products and services $1,327.00 $1,164.00 $1,018.00 $958.00 $1,049.00
Japan $887.00 $783.00 $634.00 $560.00 $587.00 Peripherals and other  hardware $634.00 $469.00 $391.00 $340.00 $357.00
Software, service, & other sales $472.00 $631.00 $649.00 $530.00 $626.00

7/15/2010