Strategic Link Analysis

for SEO

Blueglass Los Angeles, July 2010

Step 1: Determine Your Goals

What do you want to achieve with links?

Individual, Competitive Rankings

I want to
rank there!
 Greater Indexation

I want all
500K pgs
indexed!
Improve Your Site’s Ability to Rank Pages

Page 2 isn’t
good
enough
 Dominate the SERPs

I need to
control the
results for
this page
Match Goals to Competitive Analysis
 Individual Rankings

What links
do I need to
rank there?
 Basic Competitive Analysis

http://www.seomoz.org/keyword-difficulty/
Comprehensive Competitive Analysis

http://www.seomoz.org/keyword-difficulty/
Identify Missing Pieces & Create a Plan

To compete, we’ll
need DA 60+, PA
50+ and 20-50
linking RDs

Exact match
anchor text is
relatively weak
across the board.
 Indexation

How do I get
Google
indexing more
of my pages?
ID Sites w/ High Indexation and Compare Metrics

http://www.seomoz.org/seo-toolbar
ID Sites w/ High Indexation and Compare Metrics
Analyze Difference Between Your Indexed
vs. Non-Indexed Pages

Our guess is that this

number has some
relevant correlation
 Domain Rank-ability

How do I get
to rank like
Wikipedia?!
ID Sites w/ Consistent Top Rankings and
Compare Metrics

TravelandLeisure, Fodors, Forbes,

Gayot, etc. come up frequently in
these types of queries
Execute a Link Acquisition Campaign
Centered on the Missing Metrics

Looks like link quantity and

diversity are the best bets
to build ranking potential
 SERPs Domination

How do I
take control
of my brand
SERPs?
Run Analysis of Current SERP
Identify All Potential Verticals

Images?
Video (probable)
News (yeah!)
Blogs (yeah!)
Books (hmmm..)
Updates (yeah!)
Create Content/Profiles on Powerful Sites
Target Link Sources w/ Flexible
Applications

Bio snippets mean

links to multiple places
with your choice of
anchor text and target
Employ the Right Metrics
 Raw Link Juice

http://www.seomoz.org/blog/the-science-of-ranking-correlations
Link Source Quality

mozTrust &
Domain mozTrust

Page Authority Domain Authority

Link Quantity + Domain Diversity

From only a
handful of
Lots of Links unique domains
Anchor Text
Save Yourself TONS of Work by
Researching & Building a Plan
Before the First Link is Targeted

DON’T
DON’T JUST
JUST THROW
THROW THE
THE
KITCHEN
KITCHEN SINK
SINK OF
OF LINKS
LINKS AT
AT
EVERY
EVERY PROBLEM!
PROBLEM!
Links for Individual Rankings
Links for Domain Authority
Links for Greater Indexation
 Q+A
Rand Fishkin, CEO & Co-Founder, SEOmoz

WE’RE
WE’RE LAUNCHING
LAUNCHING
• Twitter: @randfish SOMETHING
SOMETHING BIG
BIG IN
IN
• Blog: www.seomoz.org/blog AUGUST.
AUGUST. STAY
STAY TUNED!
TUNED!

• Email: rand@seomoz.org