ADD WARS CONTINUE

A CASE STUDY
PRESENTED BY
AMIT
SWATI
KETAN
KASHIKA
SHIVANI
RAHUL
 CALEB D BRANDHAM NOTHING OFFICIAL
 JOHN PERBERTON OFFICIAL PARTNER
ABOUT IT
 RIVALRY WAY BACK 1960
 BOTH RETURNED INDIA IN
1990 KKHH- SRK “Eat Cricket,
 PEPSI WAS LEADING DIL MANGE Sleep Cricket,
 WORLD CUP MORE - Drink Only Coca
 BOTH USE CELEB SHAHID Cola”
EXTENSIVELY
 PEPSI WENT TO COURT , “More More “Don’t be a
COKE WITHDREW ADD Cricket, More bunder
 IPL (Poaching Celebs Cricketers) More Pepsi”. (monkey!!) Taste
The Thunder!!”
 Do the dew Do the Do

Even snow storm cant stop people to buy Pepsi

 What is all about
 The benefits of comparative advertising for the
category were great and since soft drinks are all about
fun, it worked well for both Coke and Pepsi
 On the face of it, such aggressive tactics may seem
damaging for brands, specially the aggressors, but
some marketing experts say it actually helps them get
immediate consumer attention.
 The two companies have, in fact, fought several such
brand wars in the past, but their brand custodians feel
it didn’t hurt them in any way.