MIDAS IN BROAD STROKES

A Quick Profile of Midas

Communications (Pvt.) Ltd.
 Agenda
• Basic Company Information
• SOPs & Structures
• Highlights of Experience
• Our Clientele
Basic Company Information
 Incorporation & Presence
Incorporation Presence

Incorp Lahore
orated
Peshawa
in 2000
r

Headqua Muzaffar
rtered at abad
Islamaba
d Karachi
 Organization
A full-service integrated
communications firm

Track record of
conventional & innovative
media

Strong background of social

marketing & advertising

Experience of social, public

& private sector campaigns
 Service Portfolio
Advertising (print, electronic, web, outdoor/ambient, third-screen)

Public Relations (Publicity, Lobbying, Advocacy)

Event Management

Media Buying & Planning

Audio/Video Productions
 Human Resource Base
90 full-time
professional
employees

Nearly every ethnic

group of Pakistan
represented

Third-party consultants
and experts as and
when required
 Facilities & Equipment
Fully developed
creative department

State-of-the-art
design studios
In-house
production facility
State-of-the-art
tools and facilities
SOPs & Structures
Organogram
Board of Directors

CEO
Scientific Methodology
Situation
Analysis
Assessment Strategic
/Evaluation Planning

Implementatio Message Design

n & Monitoring & Pretesting

Tactical
Planning
 Business Process Flowchart
Concept
Client Brief Development

Execution Vetting

Pretesting Review
Client
Revision Feedback
Highlights of Experience
Everything NACP is known
by originated at Midas
Communications –
including this catchy grid

NACP: Creation & development of

public health brand to power Behavior
Change Communications
Midas Communications
has a longstanding
relationship with FBR

We gave FBR their new

corporate identity,
including their new
positioning line, “change –
in letter & spirit”

Services provided include

Advertising (Print ,
broadcast, new media,
outdoor & ambient
media); and PR (Publicity &
Lobbying)

FBR: Creation & management of a

public-sector service brand
Midas Communications
has been responsible for
some of the most
memorable polio
eradication messages,
including the tagline that
has become household

EPI: Polio Eradication Campaign

Integrated mass
awareness effort in Urdu,
Sindhi, & Pashto

To quote UNDP :

“… printed material had a

lot of impact in terms of
motivating people to visit
polling stations and get
themselves registered.
Women and youth
specially came out of the
houses ….”

UNDP-SNEP: Voters’ education and

awareness campaigns
Our Clientele
 Our Clients
BCC Services Foreign/Multilateral
• National AIDS Control • UNDP
Program • World Bank
• Azad Kashmir AIDS Control • UNICEF
Program • US Embassy
• The Federal Ombudsman • British High Commission
 Our Clients
Service Sector Public Sector
• Pakistan • Ministry of Information and
Telecommunication Broadcasting
Company Limited • Election Commission of
• National Highways and Pakistan
Motorway Police • Ministry of Health
• Federal Board of Revenue
(FBR)
• Board of Investment
• Privatization Commission
 Our Clients
Financial Sector Energy Sector
• Central Directorate of • Oil and Gas Development
National Savings Company Limited
• Saudi-Pak Group • Orient Petroleum
• Small and Medium
Enterprises Bank
• Zarai Taraqiati Bank Limited
 THANKS.
Feedback & queries welcome.