Professional Documents
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Hector
Hector
Hector
OF DISTRIBUTOR AND
CUSTOMER PERCEPTION
ABOUT “FRISSIA”
PRESENTED BY :–
Saurabh Garjola
PG20090264
INDUSTRY STUDY
Mr. Suhas(COO)
PRODUCT
Frissia, The Protein drink product of Hector
beverages, which is one the finest protein drink for
the any age group.
Frissia complete 20% of daily protein requirement in
per serve.
Comes in Two Flavour:-
1:-Chocolate
2:-Vanilla
COMPETITORS
Nutrilite
Protein X
Cadpro
INTRODUCTION OF PROJECT
Direct Selling
Market Research
DIRECT SELLING
Company
Product Knowledge
Competitor
RESEARCH OBJECTIVES
Creating awareness about “frissia” among dealers as
well as consumers.
Research Methodology:-
Descriptive Research
Sampling Technique:-
Non probability
Judgmental Sampling
Sample Size:-
50 Respondent(25 Distributer and 25 Customer)
CONT.
Target Group
1:-Health conscious people, but not going to gym.
2:-Gym going people.
3:-Chemist.
4:-General stores.
5:-Doctors.
Analysis and
findings
1)How often you drink protein drink?
2)These drinks affect your livelihood?
3)From where you purchase ?
4)Does celebrity endorsement is right way to advertise
the product?
5)How do you know get the launch of "Frissia"?
DISTRIBUTOR ANALYSIS
1) Customer ask for protein drink?
2) Age group
3) Protein drink customer buy?
4) Factor influence in purchasing of protein drink?
5) What are the tactics to generate demand?
CONCLUSION