DIRECT SALE AND ANALYSIS

OF DISTRIBUTOR AND
CUSTOMER PERCEPTION
ABOUT “FRISSIA”

PRESENTED BY :–
Saurabh Garjola
PG20090264
 INDUSTRY STUDY

 The India FMCG industry is the 4th largest in the

economy & has a market size of US $ 13.1 billion.
 The middle class & the rural segments of the Indian
population are the most promising market for FMCG.
 Now malt food Health Drinks are also becoming
popular in this industry.
 BEVERAGE INDUSTRY
Annual Beverages Consumption:-
Carbonated soft drink 26.22%
Bottle Water 14.36%
Beer 11.34%
Coffee 11.24%
Milk 10.87%
Fruit Beverages 6.97%
Tea 4.11%
 BEVERAGE INDUSTRY IN INDIA
 Coca cola and Pepsi dominate the Indian soft drinks
market.
 Branded energy drinks sector in India is growing at the
rate of 60%.
 The energy drinks market is expected to reach Rs
1,100 crore by 2010-end.
 COMPANY HISTORY
 Hector Beverages is a Philadelphia based company
and is focusing on Indian Consumer.
 Hector Beverages came into the Indian market on
October 2009 with a mission ,to give Indian people
Healthy and Tasty drink.
 The product which they are offering to the Indian
Consumer is Frissia(Protein Drink).
 CONT.

 Mr. Neeraj Kakkar (CEO)

 Mr. Suhas(COO)
 PRODUCT
 Frissia, The Protein drink product of Hector
beverages, which is one the finest protein drink for
the any age group.
 Frissia complete 20% of daily protein requirement in
per serve.
 Comes in Two Flavour:-
1:-Chocolate

2:-Vanilla
 COMPETITORS

 Nutrilite

 Protein X

 Cadpro
 INTRODUCTION OF PROJECT
 Direct Selling

 Market Research
 DIRECT SELLING
 Company

 Product Knowledge

 Competitor
 RESEARCH OBJECTIVES
 Creating awareness about “frissia” among dealers as
well as consumers.

 Identifying the Distribution channel for “frissia”

 Study and analysis of Competitors of “frissia”

 Direct selling of “frissia” to the customer

 RESEARCH DESIGN

 Research Methodology:-
Descriptive Research
 Sampling Technique:-
Non probability
Judgmental Sampling
 Sample Size:-
50 Respondent(25 Distributer and 25 Customer)
 CONT.

 Target Group
1:-Health conscious people, but not going to gym.
2:-Gym going people.
3:-Chemist.
4:-General stores.
5:-Doctors.
Analysis and
findings
1)How often you drink protein drink?
2)These drinks affect your livelihood?
3)From where you purchase ?
4)Does celebrity endorsement is right way to advertise
the product?
5)How do you know get the launch of "Frissia"?
DISTRIBUTOR ANALYSIS
1) Customer ask for protein drink?
2) Age group
3) Protein drink customer buy?
4) Factor influence in purchasing of protein drink?
5) What are the tactics to generate demand?
 CONCLUSION

 People don’t prefer “frissia” because the company

don’t advertise it’s product.

 Higher Price of the Frissia.

 They don’t have Proper Distribution Channel.

 RECOMMENDATION
 The company should focus on creating awareness of
Protein drink among consumers.
 
 The company should decrease the price of the Protein
drink products.
 The company should give newspaper advertisement and
online advertisement.
 The company should add Channel in between who may
make there products available at shops and other places.
THANK YOU!!!