2003/2004 MEDIA PLAN

2003/2004
TOTAL COST JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
in $

Brand Awareness

National

Ad's in Movie Theatre $ 200,000.00

Prime Time TV $ 875,000.00

Friends

Fear Factor

Canadian Idol

Specialty TV $ 250,000.00

TSN

Sportsnet

Tech TV

Spike Network

Print Ads $ 820,000.00

Bus Shelters

Newspaper: Globe & Mail

Newspaper: Toronto Star

Magazines: Specialty

HUB

ExtremeTech

MobileMag.com

Wired

Phone+

Promotion of Product

Prime Time TV

Friends

Seinfeld (2003/2004)

Canadian Idol (2003/2004)

CSI: Las Vegas (2003/2004)

Specialty TV

TSN: Hockey Games

Sportsnet: Basketball Games

Bet: 106&Park (2003/2004)

Print Ads

Magazines: General

Maxim/Stuff/FHM (2003/2004)

GQ (2003/2004)

Controversy (2003/2004)

Magazines: Specialty

HUB

ExtremeTech

MobileMag.com

Wired

Phone+

Internet

Webpage/Hosting/content (2004) $ 570,000.00

Internet Banner Ads - 10 websites (2004) $ 510,000.00

Direct Mail

Direct Mail ads - 250,000 households (2004) $ 130,000.00

Total Spent (2 years) $ 3,355,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -