Presented By:

Rakesh Diwakar
S. Vikas Singh
Yogesh Sharma
Jatin Verma
Piyush Grover
Paras Shankar
 Definition
Digital Marketing is the promoting of brands
using the Internet, mobile and other interactive
channels.

The unique effects of digital marketing is not

driven by technicality itself but first and
foremost a result of digital technologies
seamless integration within our everyday life.
 DIGITAL CHANNELS
VIDEO E-MAIL

BLOGS GAMES

• BANNERS DIGITAL
CHANNELS WEB SITES

PODCASTS SEM

MOBILE PHONES
DIGITAL MARKETING STRATEGIES
 STRATEGIES

• Vodafone has launched e-bill as a part of its

green campaign.

• Vodafone uses bulk sms schemes widely and

effectively to advertise its products.

• Vodafone also updates its subscribers of latest

plans and promotional offers through email.
• Vodafone also gives its subscribers facility to
make online payments( insurance, electricity,
telephone,etc.)

• Vodafone has also started a service called

VODAFONE BUSINESS SOLUTIONS.

• Vodafone also gives its subscribers the option

to make online recharges and credit transfer.
• Vodafone has recently started a service called
‘EASY DEBIT’ in which the consumer gets the
option to get his bill deducted directly from his
bank account.

• Vodafone also plans to offer various mobile

marketing solutions through widgets and
applications for various purposes.
• Vodafone also gives the facility to its users to
view their mms online on its site if the user does
not have a gprs enabled phone.

• It also gives the facility to book a connection

online, change plans, manage account, etc.

• It has also launched various browsers on its wap

site to enable users to use its internet service
efficiently.
• Vodafone has also developed and launched various
applications and widgets for various smartphones.

• It has launched various plans and offers for people

with high internet usage and Smartphone users
according to their needs

• It has also integrated its wap mobile browser with

many social applications which magnifies its web user
database.
 Hindustan Unilever Ltd.

• Products which have a quick turnover

• FMCG products are those that get replaced

within a year.
For example-
• toiletries, soap, cosmetics, tooth cleaning
products, shaving products and detergents
• glassware, bulbs, batteries, paper products,
and plastic
Product Range

Bathing Soap
Skin Care Lotion
Shampoo
Anti-Presperant
 How they sell
• Website- hul.co.in
• Social marketing
• Online booking
• Flash message
• You tube
 AUTOMOBILE

CHEVROLET GOES DIGITAL…

 Tools

Websites


Social Networking Sites


Direct Mailers


Live Chat
 Why Digital Marketing by Chevrolet?

Cost Efficient Advertising



Interact with Customers



Feedback from Customers


 Promotion By Chevrolet
Company was offering free test drives by
booking through internet only

These test drives were offered on door to door

basis. This saved a lot of time of the customers

Also customers were helped through a complete

inside and outside preview of the car.
 Continued

Customers could see their car in different colors just

by clicking on the option available on the website.
And also the ex-showroom price with all the break
up of the road tax etc..were available to give the
customer a clear view of what the on-road price
would be.
Location of all the dealers is given.
A 360 degree inside and outside experience of the
car is available.
 Continued
In order to enhance the customer experience
Chevrolet has used media like videos, E-
brochures, wallpapers and screensavers.
GM launched an advertising campaign exclusively
for the online medium.
The company feels that most customers use
website and also marketing through internet is
cost efficient as compared to traditional media.
• GM went bankrupt in the U.S and in India the
company had to prove to its customers that
they are here for a long stay.