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    abhay_prakash_ranjan
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    Marketing involves identifying and meeting social and human needs to create and deliver value for customers. It is a process of building relationships that benefit an organization and its shareholders. A marketer seeks a response, purchase, vote, or donation from prospects. Markets are places where buyers and sellers meet to conduct business for profit. There are eight possible types of demand: negative, non-existent, latent, declining, irregular, full, overfull, and unwholesome. Markets can be consumer, business, global, or non-profit.

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    Marketing involves identifying and meeting social and human needs to create and deliver value for customers. It is a process of building relationships that benefit an organization and its shareholders. A marketer seeks a response, purchase, vote, or donation from prospects. Markets are places where buyers and sellers meet to conduct business for profit. There are eight possible types of demand: negative, non-existent, latent, declining, irregular, full, overfull, and unwholesome. Markets can be consumer, business, global, or non-profit.

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    7 views7 pages

    Marketing

    Uploaded by

    abhay_prakash_ranjan
    Marketing involves identifying and meeting social and human needs to create and deliver value for customers. It is a process of building relationships that benefit an organization and its shareholders. A marketer seeks a response, purchase, vote, or donation from prospects. Markets are places where buyers and sellers meet to conduct business for profit. There are eight possible types of demand: negative, non-existent, latent, declining, irregular, full, overfull, and unwholesome. Markets can be consumer, business, global, or non-profit.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    Marketing

    Abhay ranjan
    • Marketing is all about identify meeting social
    and human needs.
    • Marketing is a function of an organization and
    set of processes of creating , communicating,
    and delivering value to customer and
    managing relationship in way that benefit the
    organization and its shareholder.
    • Marketing –meeting needs profitably
    • A marketer is someone who seeks a response
    attention, a purchase, a vote, a donation from
    another party called prospect.
    • If two party is seeking to sale something to
    each other, we call them marketers.
    • Market is place where buyers and sellers meet
    together for profit
    Eight demand status are possible :-

    1. Negative demand:- customer dislike the


    product and pay for avoid it. Ex-
    2. Non existent demand :- customer are unaware
    or uninterested in the product. Ex-
    3. Latent demand:- customer may share a strong
    needs that can not satisfied by exising product.
    4. Declining demand:- people begin to buy the
    product less frequently or not at all.
    5. Irregular demand:- people purchases on
    seasonal, monthly, even hourly basis. Ex-
    6. Full demand:-
    7. Overfull demand:-
    8. Unwholesome demand :-
    • Consumer market
    • Business market
    • Global market
    • Non profit market:-

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