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    The Boston Consulting Group Matrix is a business portfolio analysis tool that uses market growth rate and relative market share to evaluate a firm's business units. It sorts products into four categories - stars, cash cows, question marks, and dogs - based on their market growth rate and relative market share. The BCG Matrix was first developed by the Boston Consulting Group in the 1960s as a universal management tool for diversified businesses to analyze their product portfolios.

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    BCG Matrix

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    The Boston Consulting Group Matrix is a business portfolio analysis tool that uses market growth rate and relative market share to evaluate a firm's business units. It sorts products into four categories - stars, cash cows, question marks, and dogs - based on their market growth rate and relative market share. The BCG Matrix was first developed by the Boston Consulting Group in the 1960s as a universal management tool for diversified businesses to analyze their product portfolios.

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    18 views8 pages

    Boston Consultancy Group Matrix

    Uploaded by

    sandeep0975
    The Boston Consulting Group Matrix is a business portfolio analysis tool that uses market growth rate and relative market share to evaluate a firm's business units. It sorts products into four categories - stars, cash cows, question marks, and dogs - based on their market growth rate and relative market share. The BCG Matrix was first developed by the Boston Consulting Group in the 1960s as a universal management tool for diversified businesses to analyze their product portfolios.

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    BOSTON

    CONSULTANCY
    GROUP MATRIX
    BOSTON CONSULTING GROUP (BCG)
    MATRIX
     Business portfolio matrix that uses market
    growth rate and relative market share as the
    indicators of the firm’s strategic position.
     Market growth rate
    A measure of the annual growth percentage
    of the market in which the business
    operates.
     Relative market share
    The firm’s market share divided by the
    market share of its largest competitor.
    HISTORY OF THE BCG MATRIX

     1960’s – diversification of businesses


     Need for universal management tool
     First implementation in 1969 by Boston Consulting
    Group
    BCG MATRIX
    BCG MODEL AND PRODUCT LIFE CYCLE
    WHAT EACH OF THEM INDICATES ?
    FILM INDUSTRY
    LIMITATIONS

     High Market Share is not the only success factor.


     Market growth is not the on
     Sometimes Dogs can earn more cash than cash cows.

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