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Attentive audience delivery of TV advertising schedules

William O Bearden; Robert S Headen; Jay E Klompmaker; Jesse E Teel


JMR, Journal of Marketing Research (pre-1986); May 1981; 18, 000002; ProQuest Psychology Journals
pg. 187

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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