A STUDY ON

“CONSUMER PECEPTION”
AT HERITAGE FOOD INDIA LIMITED
A PROJECT REPORT

Submitted in partial fulfillment

For the award of the

Master of business administration (M.B.A)

By

Nirmal Joshi.K

Hall Ticket no.08J41E0030

Under The Guidance of

Miss. Buela Prasann kumari

(Assistant professor)

Mr.MD.AZAM

(Senior Executive)

DEPARTMENT OF BUSINESS ADMINISTRATION

MALLAREDDY ENGINEERING COLLEGE

(Affiliated By JNTU)
MAISAMMAGUDA, DHULAPALLY
(2008-2010)
 Acknowledgement

I express my sincere thanks to Mr. M.R.K.Murthi, principal MREC, for giving

me the permission to complete the project in HERTIAGE FOOD INDIA
LIMITED, in hyd.
I express my sincere thanks to the head of the department asst.prof
CH. SAMULE SUSHANT, who has provided all the necessary facilities to carry
out the project effectively and efficiently, I am very thankful to Miss. Buela
Prasann kumara DEPT of Business administration MALLAREDDY
ENGENEERING COLLEGE, for his supports in completion this project.
I am very thankful to MR..AZAM(sales manager) HERRTIAGE FOOD INDIA
LIMITED),for giving me the opportunity in their firm and guiding me in a right
path by providing all required information to make the project work a success.

NIRMAL JOSHI. K
08J41E0030
 DECLEARAION

I hereby declare that this project report entitled “Consumer perception” at

HERTIAGE FOOD INDIA LIMITED, Hyderabad as been done by me in partial

fulfillment of the requirement for the award of master of Business administration

from Malla ReddyEngineering College afflicted to JNTU.

This is my own work and has not been submitted in part of full to any other university

or published by anytime before.

NIRMAL JOSHI.K
S NO: CONTENTS

1. EXECUTIVE SUMMARY

2. INDUSTRY PROFILE

3. COMPANY PROFILE

4. THERITICAL FRAME WORK

5. DATA ANALYSIS

6. FINDINGS

7. SUGGESTIONS

8. BIBILOGRAPHY

9. QUESTIONNAIRE