Portland Fashion Week Emerging Designer Competition, “Catapult,” to hold auditions August 22, 2010 in Portland, Ore Following on previous successes in launching emerging talent to national prominence, PFW will hold auditions Aug 22, with a runway competition show for finalists at Portland Fashion Week on Thursday, October 7". Judges Panel will include industry apparel buyers, store owners, and Project Runway Season 7 Winner Seth Aaron. PORTLAND, Ore., July 28, 2010 ~ On Thursday October 7, 2010, the Portland Fashion Week runway will again light up with emerging talent, getting an exposure boost while competing for the winning title and a prize package to include a free, full-collection runway show in the regular designer lineup at Portland Fashion Week 2011, lookbook models, photo shoot and design, marketing consultations and more. Making a high-production fashion week affordable to independent designers by utilizing business sponsorship, Portland Fashion Week reaches a wide audience of press and public. Emerging talent finalists bask in the light of the builtin press and buyers’ interest that comes to the PFW platform, with local, nationally and internationally known designers showing, and an industry panel judging the competition. The winner is further catapulted to career success by the professionally designed prize package. “We've built a history of accommodating up & coming talent during economically-strapped pictured: Leanne Marshall, whe phases of their business development, and have been elated to see talent on the PFW runway ‘nunched herrunway career ao on to reach extraordinary heights,” says PFW's Chris Cone. “This year,” PFW Executive Winner of Bravo's Producer Tito Chowdhury elaborates, “Catapult” will continue the tradition in a juried show & ‘Project Runway 2008! competition, making emerging designer collections accessible to press, public, wholesale and retail buyers and consumers.” Project Runway winner Seth Aaron, who as well as being a judge, is Sail himself debuting a widely anticipated solar-inspired collection at HOME MAGAZINE REVIEWS NEWS PHOTOS VIDEOS LIVE Portland Fashion Week, commented on the competition, ‘I'm glad to == be a part of selecting the finalists and winner for this year’s emerging Live from Portland Fashion Week! talent competition at Portland Fashion Week. After being on the hot amas bs fh ots0 CSE seat for a year, i's nice to be on the other side of the table! But what's more, i's another way of letting the world know about the fashion talent that both resides in, and converges on the Portland area for Portland Fashion Week.” When: ‘Sunday, August 22", 2010 | 2:00 ~ 6:00 PM Where: 239 NW 13" Ave, SUITE 201 Portland, OR 97209 Whom: Apparel designers only, please ‘Accessories designers can email any questions about participation in PFW to talent@portlandfashionweek net The Catapult Selection Panel will include leading fashion industry professionals. (in alphabetical order): Seth Aaron, Fashion Designer, Project Runway Season 7 Winner PFW’ 2909 Emerging Designer Winner Paloma Soledad ‘Anne Bocei, Owner, Anne Bocci Boutique Sue Bonde, Director of Apparel Design, Art Institute of Portland Jo Carter, Owner/Buyer of boutique, Physical Element Anna Cohen, Internationally-renowned Eco-Fashion Designer Jessica Munn, Owner, Bubble Boutique Marie Saturn, Saturn Style Studios Marjorie Skinner, Managing Editor, Portland Mercury DESIGNERS, PLEASE BRING A REPRESENTATIVE NUMBER OF FULLY CONSTRUCTED GARMENTS FOR THE SELECTION PANEL. YOU MAY INCLUDE SAMPLES FROM PAST COLLECTIONS. IT IS NOT REQUIRED, BUT IF YOU WISH TO BRING ONE LIVE MODEL FOR YOUR AUDITION, YOU MAY DO SO. YOUR FINAL COLLECTION MUST INCLUDE 6- 8 HEAD-TO-TOE LOOKS. THE WINNER OF THE “CATAPULT” RUNWAY SHOW WILL BE SELECTED BY AUDIENCE AND PANEL ON THURSDAY, OCTOBER 7™ AT PORTLAND FASHION WEEK. WINNER WILL RECEIVE A FREE, FULL COLLECTION SHOW AT PORTLAND FASHION WEEK 2011, A LOOBOOK SHOOT FEATURING MODELS PROVIDED BY RYAN ARTISTS, PHOTOGRAPHY BY FASHION WIRE PRESS NY, LOOKBOOK GRAPHIC DESIGN AND MARKETING CONSULTATION WITH PFW BRANDING SPONSOR 24NOTION, WITH MORE PRIZES TO COME! About Portland Fashion Week (www portlandfashionweek.net): On the runway since 2003, Portland Fashion Week is the second- longest running fashion week on the West Coast. In 2007, Portland Fashion Week became the first sustainable production of a fashion \week in the world. Ithaas been showcasing the collections of the upcoming season by the highest number of sustainable labels of any fashion week in the country, along with several independent and fair-trade high-fashion designers. Nationally and internationally known designers from North America, Europe and beyond present their exquisite collections in Portland Fashion Week. Portland Fashion Week is produced by PFW Productions LLC, a full-service events production and promotions company specializing in fashion. The Bonneville Environmental Foundation has provided BEF Water Restoration Certificates (TM) and Green-e Energy- certified BEF Renewable Energy Certificates generated from 100 percent clean, renewable energy for the energy and water used to produce Portland Fashion Week Media contact: Christopher Cone Executive Producer Portiand Fashion Week PFW Productions LLC 1255 N.W. Ninth Ave., No. 211 Portiand OR 97208 Mobile: 503.830.4107 fi indfashionw