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    Chapter 6 Differential threshold Marketing implication of JND dynamics' of perception. Chapter 7 Elements of consumer learning Classical conditioning Instrumental conditioning Three hit theory.

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    Chapter 6 Differential threshold Marketing implication of JND dynamics' of perception. Chapter 7 Elements of consumer learning Classical conditioning Instrumental conditioning Three hit theory.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    22 views1 page

    CB Suggetion

    Uploaded by

    FerrariSony
    Chapter 6 Differential threshold Marketing implication of JND dynamics' of perception. Chapter 7 Elements of consumer learning Classical conditioning Instrumental conditioning Three hit theory.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 1

    Chapter 6

    Differential threshold

    Marketing implication of JND

    Dynamics’ of perception

    Product positioning strategy

    Chapter 7

    Elements of consumer learning

    Classical conditioning

    Instrumental conditioning

    Three hit theory

    Stimulus generalisation

    Chapter 9

    Credibility of sports person and endorsers

    Sleeper effect

    Message strategy

    Chapter 10

    Normative and comparative reference group

    Shopping groups

    Brand communities

    Traditional family life cycle

    (Perception – Analytical questions will mostly come)

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