A Comparison

Mission & Vision

 Mission v/s Vision
Mission
• Defines the fundamental
purpose of an organization
or an enterprise, succinctly
describing why it exists and
what it does to achieve its
Vision.
• Vision dictates Mission.
Vision
• Defines the desired or
intended future state of an
organization or enterprise in
terms of its fundamental
objective and/or strategic
direction.
• Vision is a long term view,
sometimes describing how
the organization would like
the world in which it operates
to be.
 Mission Vision
• Mission statements are • You see vision statements
execution oriented. are design oriented.
• Mission is more • The vision is bigger
immediately focused on picture and future
the present. oriented.
• The mission is the road • It is the vision that
map that will take you defines the end game.
to your Vision. • For example a charity
working with the poor
might have a vision
statement which read "A
world without poverty"
 Mission
• A mission statement gives the
overall purpose of an
organization
• A mission statement answers
three key questions:
– What do we do?
– For whom do we do it?
– What is the benefit?
• A mission statement explains
what the organization does,
for whom and the benefit.
• Mission is the focus on your
present purpose.
Vision
• A vision statement is what
the organization wants to
become.
• A vision statement, on the
other hand, describes how
the future will look if the
organization achieves its
mission.
• While a vision statement
describes a picture of the
"preferred future.“
• Vision is all about someone's
direction towards future
 Examples….
• Centers for Disease • Vision is: “Healthy
Control Mission “To People in a Healthy
promote health and World”
quality of life by
preventing and
controlling disease,
injury, and disability”