SMALL BUSINESS &

ENTREPRENEURSHIP
COURSE OUTLINE

DR. SATIRENJIT KAUR JOHL

SBE COURSE OUTLINE
Perniagaan Kecil & Keusahawanan/Small Business &
Nama Mata Pelajaran /
Entrepreneurship
Subject Name
GAB 3093
Kod / Code
Status Mata Pelajaran /
Elektif Minor/Minor Elective
Subject Status
Peringkat / Level Sarjana Muda / Bachelor
Nilai Kredit / Credit Value 3
Prasyarat (jika ada) /
- Nil -
Prerequisite (if any)
Coursework (Tests, Assignments) – 60%
Penilaian / Assessment
Final Exam – 40%
Tenaga Pengajar /
Dr. Satirenjit Kaur Johl
Lecturer
Semester / Tahun Diajar /
4/2
Semester / Year Taught
Hasil Pembelajaran / At the end of this course, students should be able to:
Learning Outcomes 1. explain the forces that are driving the growth in
entrepreneurship
2. define the role of entrepreneurs in business
3. describe the elements of a business plan
4. develop a business plan
5. analyse the major pitfalls involved in managing a small
business
SBE COURSE OUTLINE
Sinopsis Mata Pelajaran / This subject provides students with background knowledge of small
Subject Synopsis business management and entrepreneurship. It explains the tools
and techniques used in making a business venture a success. It also
analyses the reason behind the success and failure of a business.
Lect. Tut. Lab
Rangka Mata Pelajaran / Chapter 1: Introduction: The Challenge of
Subject Planning Entrepreneurship
 What is an entrepreneur?
 The benefits and opportunities of small
business ownership
2 hrs 2 hrs
 The potential drawbacks of
entrepreneurship
 What is a small business?
 How to avoid the business failure
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Building the Business Plan: Beginning Consideration

 Chapter 2: Strategic Management and the Entrepreneur:
 The Importance of Strategic Planning
 Strategic Planning Process
 Chapter 3: Choosing a form of Ownership:
 The sole proprietorship
4 hrs 4 hrs
 Partnership
 Corporations
 What is franchising?
 Types of franchising
 Benefits & drawback of franchising
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Building the Business Plan: Marketing and Financial
Considerations
 Chapter 4: Creating the Marketing Plan:
 Determining customer needs and wants through market
research
 Plotting a Marketing Strategy: How to build a Competitive
Edge
 Choosing Marketing Strategy
 Marketing Mix 7 hrs 4 hrs
 Chapter 5: Creating Financial Plan:
 Basic Financial Reports
 Creating Projected Financial Statements
 Break-Even Analysis
 Chapter 6: Creating the Total Business Plan:
 What function does the business plan serve?
 Suggested Business Plan Format
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Marketing for the Small Business: Building A Competitive
Edge

 Chapter 7: Pricing for Profit:

 Pricing Strategies and Tactics
 The Effects of Pricing
5 hrs 2 hrs
 The impact of credit on pricing

 Chapter 8: International opportunities for small
business
SBE COURSE OUTLINE

Chapter 9: Location and Layout: Key Criteria

 Location
 The basics of location decision
5 hrs 2 hrs
 Layout and Physical Facilities
 The Big Decision: Build, Buy or
Lease
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Chapter 10: The importance of Intellectual Property

 Patents
 Trademarks 2 hrs
 Copy rights

Chapter 11: Managing People: The Most Valuable Resource 5 hrs 2 hrs
 Leading & Managing the Growing Business
 Human Resource Management

Total Hours 42
SBE COURSE OUTLINE

Rujukan / Reference : Main Text 1. Essentials of Entrepreneurship and Small

Business Management (2010), 6th Edition,
Pearson

1. Barringer. B & Ireland. R (2010),

Other references Entrepreneurship: Successfully launching New
Ventures , 3rd Edition, Pearson

Assignments & Coursework Mid Semester Exam : 15%

(60%) Quizzes : 10%
Assignment 1 Group Project & Presentation: 10%
Assignment 2 Business Plan: 10%
Assignment 3 Case Study Project: 15%

Final (40%)