Adsense Optimization Tips

Google Confidential and Proprietary
AdSense

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• &1&9803/0D" # 88;0
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Agenda
• &1&9803/0D" # 88;0
• 5  C
AdSense
)''6'7! 84 CTR
D8;;D;! ">1?9  !567AE?!D;&D8;/CPM
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D8;;D;! ">1?9">1?9 
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• A$A;;5$5@ 8! 9
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CTR

&D8;567 - "0
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Source:
F-Shaped Pattern for Reading Web Content
Jakob Nielsen
http://www.useit.com/alertbox/reading_pattern.html

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28
Agenda
• &1&9803/0D" # 88;0
• 5  C
AdSense
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)''6'7! 84 Impressions
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D8;;D;! ">1?9 CPC
D8;;D;! ">1?9">1?9 
?;Q
• A$A;;5$5@ 8! 9
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]3;9 T">1?9 1BE$ ?
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• &1&9803/0D" # 88;0
• 5  C
AdSense
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)''6'7! 84!%+#7(LMN>E47C'C'*/CPM
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D8;;D;! ">1?9">1?9 
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• A$A;;5$5@ 8! 9
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40
Agenda
• &1&9803/0D" # 88;0
• 5  C
AdSense
D8;;D;! ">1?9 CTR
D8;;D;! ">1?9  !567AE?!D;&D8;/CPM
)''6'7! 84 CPC
D8;;D;! ">1?9">1?9 
?;Q
• A$A;;5$5@ 8! 9
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]3;9 T">1?9 1BE$ ?
CPC
!%+ = !%+ CPC + !%+ CPM + !%+-34'5
42
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45
Agenda
• &1&9803/0D" # 88;0
• 5 C
AdSense
D8;;D;! ">1?9 CTR
D8;;D;! ">1?9  !567AE?!D;&D8;/CPM
D8;;D;! ">1?9 CPC
)''6'7! 84 84!%+-34'5
• A$A;;5$5@ 8! 9
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]3;9 T">1?9 1BE$ ?
!%+ = !%+ CPC + !%+ CPM + !%+-34'5
• AFS/CSE
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AdSense for search & >o&1! 9C
/<
Search-Dominant
50%
Mixed- Link-
Dominant Dominant
30% 20%
Source:
Search and You May Find
Jakob Nielsen
http://www.useit.com/alertbox/9707b.html

AdSense for Search
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51
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Sources
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C'* C'%*7 Webmaster Tools
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• &1&9803/0D" # 88;0
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AdSense
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Google Confidential Google Confidential and Proprietary 54

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• &1&9803/0D" # 88;0
• 5 C
AdSense
D8;;D;! ">1?9 CTR
D8;;D;! ">1?9  !567AE?!D;&D8;/CPM
D8;;D;! ">1?9 CPC
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adsense-support@google.com

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Google Confidential and Proprietary

Google Confidential and Proprietary

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Google Confidential and Proprietary

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Google Confidential and Proprietary

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Google Confidential and Proprietary

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Google Confidential and Proprietary

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Google Confidential and Proprietary

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CPC/CPM bids on site

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Google Confidential and Proprietary

Google Confidential and Proprietary

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