COMMUNICATION

1. Do u like Parle-G advertisements?

Yes
Yes No No
80% 20%
 COMMUNICATION
2.Where have you seen/heard the Parle-G ads?

14% 5%

TV
7% New spaper
Radio
7% 60% Hoardings
Buses
Others
7%
 COMMUNICATION
3. Did you get influenced by the recent Parle-G
advertisements – “G mane Genius?”

No I
didn't
like the
ads

Yes I Did

No I didn't like
the ads

Yes I
Did
 PERCEPTION
Do you believe that due to the lesser price the quality
of Parle-G is poor?

18%
Yes

10% No I Don't Buy

parle G
No, I think it's
good anyw ays
72%
 ATTITUDE
If the price of the Parle-G were to be increased
from 6Rs. To 10Rs., would you still buy Parle G?

No Yes
45% Yes No
55%
 ATTITUDE
If you could change one thing about Parle G,
what would it be?

•The Packaging

•Quantity Increase
 ‘People often say that motivation doesn’t last.
Well neither does bathing- that’s why we recommend it daily’
– By Zig Ziglar
 MOTIVATION
When you think of a biscuit, which biscuit comes
to mind? And why?
Hide and
Seek
40%

Others
15% Parle G
Hide and Seek
Others

Parle G
45%
 MOTIVATION
Do you buy Parle-G because you’ve been
eating it since your childhood?

No
Yes
No

Yes
 MOTIVATION

What makes you choose Parle G over all its

counterparts?

•Habit (since childhood)

•Price
•Tea Accompaniment
•Quality, Taste
•Trustworthiness
 ‘Where the heart is willing it will find a thousand ways.
Where the heart is unwilling it will find a thousand excuse’
By ARLEN PRICE
 FAMILY LIFE CYCLE

Who influences the purchase decision to buy

Parle-G in your family

20%

45% Parents
Children
Others

35%
 FAMILY LIFE CYCLE
In what age group would you prefer to buy a
Parle-G? (Multiple answers allowed)

17%

Upto 10 years
39%
8%
11-20years

21-30years
14% 31-40years

41-60 and
22% above
 FAMILY LIFE CYCLE
Which glucose biscuit do you prefer?

5%
15%

Parle G
Tiger
Milk Shakti

80%