NEEDLE INC TATTOO

PARLOUR

Group Members
Vaidehi Dave (12)
Swapnil Pacharne (32)
Pintu Rajan (39)
Praful Shettigar (48)
Ajay Yadav (59)
• Vision
Needle Inc. seeks to be the most preferred tattoo parlor
in the city while ensuring customer satisfaction.

• Mission
We are dedicated to quality work and customer
service and the philosophy that every tattoo,
whether a tiny tattoo or a full body art should be an
experience worth remembering. Making the health
and care of customers and tattoos a top priority to
ensure the safety of the customers, employees, and
business.
 Objectives

• Achieve sales of 10, 15 and 25 tattoos in the first, second and

third months respectively.

• Achieve Break-even sales of 33 tattoos in the first three

months of operation.

• Achieve an average growth in sales of about 25% per year.

• To deliver superior value through quality, price and reliability.

 Industry Analysis
• 19% of India’s population falling in the 15-24 years
age bracket, i.e. the segment of customers that
dominates this business.

• With several body art studios for tattoos, temporary

tattoos and even henna opening up in the country,
this business is poised to grow.
 Legal Requirements
• 1. Shop Establishment License

• 2. Leave and License.

 Capital Investment
• Initial Capital : Rs. 10 Lakhs .

1. Rent of the Shop: Rs.35, 000 per month.

2. Initial Refundable Deposit: Rs.2, 10,000
3. Cost of 2 tattoo kits: Rs.60, 000(Rs. 30000 per kit)
4. Hiring 2 Tattoo Artists on contract basis. (Giving them 40% of the
cut)
5. Interiors of the shop including Computers, Air Conditioner, Tattoo
Setup etc : Rs. 5, 00,000
6. Cost of Installing a Telephone – Rs. 600/-
7. Cost of Registering a website on net – Rs. 2,000/-

TOTAL EXPENSES : - Rs. 9,90,200/-

 Break-even Analysis

Average Revenue / tattoo Rs. 10000

Average variable cost/ tattoo Rs. 7000
Average contribution/tattoo Rs. 3000
Fixed cost Rs. 1,00,000
 
Break-even volume = Rs.1,00,000/Rs.3000 = 33
tattoos.
 Market Segmentation

The market segments in Kandivali, Lokhandwala area

include residents of Kandivali and surrounding Areas
like Borivali and Malad who may travel to Needle Inc.

• Tattoos first-timers

• Tattoo collectors
• Target Market

• Positioning

• Marketing Mix
Product
Price
Place
Promotion
 Conclusion
• There is a lot of interest being generated for the
business. However, it is still a nascent industry and
only time will tell who is eventually going to survive
in the market.
THANK YOU