OBJECTIVES OF TRAINING :

The main objectives of the industrial training are:

 To study the nature of the organisation.

 To know organisation structure of the company.

 To study the activities involved in various department.

 To gain practical knowledge about the records maintained by an

organisation.

 To change my self to be suitable for real industrial atmosphere.

 To study about the relationship between employees and management.

 To gain knowledge about the customers.

SCOPE OF THE STUDY

 To find out the market potential for eco tech company .

 To give valuable suggestions for the marketing strategy .

 To give the mind set of the customers thoughts towards the company product .

 To create more awareness about the company product and its features .

 To help them to create a new business strategy in north india.

 METHODOLOGY OF THE STUDY

Methodology is a way to systematically solve the research problem. It explained the various
steps that are generally adopted by a researcher in studying the problem along with logic behind
them.

Research Methodology

The internship report is basically based on the primary which had helped to explore the data and
valuable information to make this report. The primary data is collected through observation,
interview with owners of the machines and vehicles , questionnaires and the work experience
gained during internship period.

Research Design:

Research design is the arrangement of condition for collection and analysis of data in a manner
that aims to combine relevance to the research purpose with economy in procedure.
There are three basic types of research design.
1. Exploratory
2. Descriptive
3. Casual.
The research design followed in this project work is descriptive research design.
Descriptive Research Design:

Descriptive research design is one that simply describes marketing problems, situations such as market

potential for a product or the demographics and attitude of respondents.

Sample Design:

The sample Size is 100. The Sample Test to be followed is Percentage analysis . The Sample
Media used is Questionnaire.

SOURCES OF DATA

The data were collected form both primary and secondary sources. The primary data were
colleted form the respondents through questionnaire. The secondary data were collected from the
books and journals.

TOOLS OF DATA COLLECTION

The tools used for this study was questionnaire, which has question on the respondents and
scales on customer expectation . Each statements of the scale have alternative responses like.
‘Highly satisfied’, ‘Satisfied’, ‘dissatisfied’. The score of all the respondents were analyzed item
wise by computing the score of respective statement. The entire question in the scale were
prepared in consultation with the guide and got the permission for using this scale from the
appropriate authorities of the organization and the guide also.

Primary Data:

For collecting the primary data questionnaire method have been used. The type of questionnaire
used is Closed-Ended questions in which responses of the subject is limited to stated alternatives.
A questionnaire consists of a number of question involves both specific and general questions
relating to vehicles performance and estimating the eco tech potential market.

QUESTIONNAIRIE DESIGN:
The structured questionnaire for Appraisal System used are open ended, closed ended and
multiple choice types of questions.

DATA ANALYSIS
The researcher collected the data through questionnaire the collected data were transfer into table
form. The tables thus formulated had been taken for the furtherance of analysis through Simple
percentages was used in this study.

Statistical Tools:

The statistical techniques used are percentage analysis and ranking method .

Simple Percentage method:

 One of the tools used for analyzing the data is Percentage method. Percentage refers to a
special kind of ration which is used to describe the relationship percentage reduces everything to
a common base and there by allows meaningful comparison to be made.

Percentage Method:

In this project Percentage method test was used.

Formula:

No of Respondent

Percentage of Respondent = × 100

Total no. of Respondents

Ranking Method questions:

In this method the questions will be framed with multiple choices. The respondents have
to rank the questions as per their opinion regarding those particular choices.

Multiple Choice questions:

It is very easier and convenient method for the respondents to answer the question. It
offers three or more choices for every question to the respondents.

Dichotomous questions:
Here the respondent will be providing only two choices. The respondent has to choose
between two clear-cut alternatives like yes or no.
LIMITATIONS OF THE STUDY

 The estimation of market potential for eco tech has the limitation of inadequacy of time.

 The chances of error in this type of study is based only on the information received from

the questionnaire and as no other techniques for evaluating the market potential .

 The questionnaire contains closed type of questions. As results, there are possibilities for

not freely expressing the people views.

 Some information cannot be accessed due to its confidential nature.

 Financial constraints for coverage of more sample.

Organization Selection

Organization selection is a crucial factor in an internship program because it is a place where the
interns can analyze the practical implication of the theoretical aspects learnt in the classroom.
The intern dropped personal application, curriculum vitae and college recommendation letter at
eco tech company . After regular follow ups, the intern was finally appointed as an intern in the
eco tech Limited on June 14, 2010.

Placement
The placement of the intern was done by the management of the organization. Thus, the intern
was placed in various departments of the company. Every staffs of the eco tech was corporate,
supportive and friendly. The supportive and friendly environment in the company helped the
intern to complete internship period through proper guidance and supports of the staffs of various
department.

A sample design is a definite plan for obtaining a sample from a given population. It refers to the
techniques on the procedure the researcher would adopt in selecting lines for the sample. Sample
design may as well lay down the number of items to be included in the sample ie, the size of the
sample. Sample design is determined before data are collected.

Sample Method:

Simple random sample method is used for selecting the samples for the study.

HISTORY OF COMPANY :

Eco tech environmental and petromarine engineering pvt limited was incorporated in the year
2000 in accordance with Indian companies act 1956. The company has its head quarters at
cochin , kerala, india.

The board consists of two directors who have rich experience and knowledge in
this business. The directors are Mr. Prasad Thomas (Managing Director) and Mr.
Shella Thomas (Executive Director).
 COMPANY PROFILE
Name of the Company : Eco Tech environmental and petromarine
engineering pvt. Ltd

Address : : subhash chandar bose , Jawarhar nagar,

Opposite abad silver crest building ,

P.O box 2070 , Kadavanthra cochin .

Nature of Business : Engine protection products

Diesel purification products

Product details : Air Precleaner

Water separation and Pre Filtration

Fuel Protection

Micro filtration system

Bio Remediation

Weed harvesters

Marine and Shipping industry .

Departmentation

Accounts department :
Accounts department maintain all the records of all the transaction of the
company. Company maintains both hard copy and soft copy to avoid data loss.

The finance department deals with the procurement and management of funds. This
department controls the receipts and payments of each and every activity for all the divisions.
The account heads are classified under the following major groups:

BALANCE SHEET:

Share capital, reserves and surplus, secured loans, unsecured loans,

current liabilities and provision, fixed assets, investments, current assets, loans
and advances, miscellaneous expenditure are shown on balance sheet.

PROFIT AND LOSS:

Sales and other income, changes in stock level, purchases, employees

remuneration administrative, selling and other expenses are included to find
profit or loss.

The company shall maintain the books of accounts in such manner as to provide
full information relating to all transaction. The balances in the sub-ledger shall
the reconciled with the balances in the general ledger every month. The entries
in each account shall be supported with sufficient document
DAY BOOKS:

Cash book, bank book, journal, purchase book and sales book.

LEDGERS:

General ledger, capital, stock in progress, sundry debtors, sundry

creditors, employee remuneration and miscellaneous expenses.
 ACCOUNTS DEPARTMENT

Senior accountant

Assistant accountant Cashier

FUNCTIONS OF FINANCE DEPARTMENT:

 Budget & Budgetary control

 Management of receipts
 Management of payments
 Auditing
 Costing
 Statutory transaction

1. Budget & budgetary control

 The annual budget of the company is prepared both for the capital and revenue
based on the requirements furnished by various units and departments. The
request of the department are analysed only after consulting with various
departmental heads and corporate divisional management group and finalised
only on the basis of disposition of funds. This budget has reviewed half yearly. If
some changes are occurred they are submitted to management/board through a
revised for approval.

2. Management of receipts

Payments from dealers /customers are revised only through marketing department. They
adopting proper receipts customer wise and dealer wise. There will be a debt outstanding and it
must be informed to marketing department once in a month. Insurance, freight outward, bank
negotiation etc are accounted and maintained to arrive at the cost of sale.

1. Management of payment

Due to the availability of funds, payments commitments are honoured on the due dates.
All the payments are supported by approved vouchers. Payments are passed mainly on the basis
of IGRR. Advance payments are settled with in a time of 45 days. Non receipts/delayed receipts
extra is brought to the notice of store for remedial action payments are usually done by cheque.

2. Auditing
 Internal audit mainly based on corporate functioning. Internal audit mainly takes care for
the “CARD” requirements of companies act. It act as a “WATCH DOG” for an entire
organization. The main function of department is to ensure that policy decision of the
management is strictly followed by the functional department and is verified by the internal
audit.

3. Costing

Costing reports are maintained as per the cost accounting rules. They mainly subjected to
cost audi ordered by company law board. Costing department also advice management and
department which are the potential areas of cost reduction. Costing department advice accounts
department the cost of rejection as per warranty claims.

4. Statutory transactions

Sales tax/income tax/TDS certificate/C- form/form-18 etc are issued they are
properly accounted at proper time settlements are made. Salaries and other payments,
remittance and recovery etc in the case of employees are done in a time.

The other functions are:-

1. Cash management
2. Bill Processing
3. Bank receipts
4. Bank payments
5. Sales accounting and costing

MARKETING DEPARTMENT
 A company’s survival depends upon better marketing strategies adopted by the company.
. Due to globalization ECO TECH products have compete with the International products. The
products from China is a major threat for the company. marketing strategy wins the target.
Considering the Indian market now there is only one competitor dealing this products that is
VST, Bangalore, even facing all these competitors company’s marketing department plays a
better role for getting good result. Due to the effect of Globalisation, Foreign countries like
China, Korea introduce their products in Indian markets. Economically their products are very
cheep. But quality is concern ECO TECH is first.

INTERNATIONAL MARKET

ECO TECH Product has been exported to dubai and Muscat recently. The export quantity is not
a huge on but still they getting orders from those countries. These machines have been well
accepted by the customers.

DEALERS

Sales of the products are done only through dealers. In each state there are minimum 2 dealers.
The company has 45 dealers all over India. New dealers appointed to cover selected districts in
Karnataka, Maharastra, Orissa and Andra Pradesh. And in the other states the company has
dealerships

The dealers target is depend upon the area. If a dealer exceeds their target they will get
incentives depends upon the excess quantity purchased by customers. The transporting facilities
are provided by ECO TECH itself. The sales are made against cash advances except in few
cases; it is made against bank guarantee if the payment does not exceed 30 days.

SALES PROMOTION

In international market the sales promotions of the company is only through websites.
The company gives dealership the private group also the marketing office carried out various
sales promotion activities like conducting service camps, free demonstrations, exhibitions and
Mela, and tie-up with private agency. ECO TECH not directly given any advertisement
campaign, Dealers are giving advertisement for their product in Newspapers. The cost of the
advertisement will be fully or partially bourn by the company.

ADVERTISING

Advertising is also a part of sales promotion. Advertising is also a part of sales promotion. In
every budget company allocated nearly 3 lakhs for advertising. Company also provides some
financial help to the dealers for advertisements.

Considering the Indian market there is only one competitor that is VST Bangalore. Even
facing all these competition Company marketing department play a better role for getting good
results. Companies main products SEPAR 2000and FUEL MAG. During the year company sold
more than 1000 FUEL MAG and 750 SEPAR .Considering the Indian market more than 60% of
the market share in the hands of ECO TECH.By keeping the quality maintain their position. Due
to the effect of Globalisation foreign Companies like China and Korea introduce their product in
the Indian market .Economically their products are very cheep but when we consider the quality
ECO TECH comes in the first place.
MARKETING METHOD:

ECO TECH do its sales through dealers across the world. It has two major products. FUEL
MAG and SEPAR 2000 .The company has appointed as many dealers as possible to capture the
entire market. It follows a network marketing strategy. It selects the dealers with utmost care. An
application has to be sent by the dealers to the department as per advertisement. The department
discusses and screens the financial ability. Market potential and reach to the market. The selected
dealer has to give security amount of 50000. The dealer has no make advance payment to the
product. The selected dealers are given the training about the product and also given all the
technical assistance by the company. They are supposed to meet the target assign to them. The
dealers are given margin for their sales. The dealers who sell over and above the set sales target
quality for the incentive. The transport is cost carried by the dealer. But the company provides
necessary arrangement to get vehicle as per dealer’s request.

SALES DEPARTMENT :

The goods produced are kept in the godown by godown keeper. He

maintains the records of movement of goods produced and sold.

The quantity of goods to be produced and its selling price is fixed at every year
by both purchasing company and selling company.

SALES POLICIES:
  Credit sales and cash sales are allowed.
 No discount is given.
 Any form of payment received i.e. cash, DD and cheques.

SALES DOCUMENTS:

 Invoice
 Delivery Concern
 Depot Sales
 Excise Invoice
 Delivery Invoice

SALES DEPARTMENT

SALES MANAGER

SALES AGENT GODOWN KEEPER (3)

CUSTOMER SATISFACTION

‘Customer delight’ is the order of the day. The company is very much interested in
knowing its customer’s feed back. It truly believes that the customers are the back bone of the
company. It collects regular feedback from its customers through their dealers. Questioner is
provided to the customers and their suggestions are collected for the purpose of providing
improved services. The company collects their feedback when ever they carry out exhibitions at
various states. It is immense to say that the company values its customer’s ideas and dreams.

AFTER SALE SERVICE

The company provides a very good after sale service to its customers. All the dealers are aware
about the mechanism of the product which would help them in providing after sale services
effectively to all its customers. A warranty is provided to its products that is one year .

Duties and responsibilities

(Marketing)

 Presenting marketing strategy to the board

 Obtain management approval for periodical target
 Developing or implementing or Customer loyalty or retention
 Reporting performance to board for review
 Arranging press conference periodically(annually)
Manager (Marketing)

 Preparation and implementation of product/segment wise marketing plan

 Setting targets to managers reporting to him
 Implementation of marketing plan
 Arranging dealer meets
 Preparing of MIS reports

PURCHASE AND STORES DEPARTMENT

In ECO TECH, the purchasing and stores department works together. All the functions of
these departments, comes under one roof.

Main Functions of Purchase Department:

1) Purchase planning
2) Price refixation
3) Vendor development
4) Purchase order generation
5) Negotiations with the vendors
6) Timely purchase of goods

ECO TECH product is mainly importing from Germany , Newzealand, USA.The product is
designed in a compact way.it is highly efficient for long life filteration , easy installation simple
maintaince.

STORES DEPARTMENT
 The company has got a very good store department. It has two sections, Receiving store and
main store. Receiving store accept the materials from the supplier and check whether the ordered
quantity has been come to the department. Then it prepares RCV (Receipt Control Voucher), the
first document prepared by the store department of supplier matter.

The inspected material received by main store along with IGRR (inspection and Goods Receipt
Report). One copy of IGRR is sent to finance department for payment. The collected material
stored in the Bin according to the priority of products. The store department maintains a Bin card
in each Bin. Whenever product is issued or received the person concerned will enter details in
the bin card. So by looking in to this card one will understand the product received and issued
date and time .

The entire store department is computerized here. The receipt and issue of the material is
entered in the database. So the person concerned can easily access the information regarding
supplier. The purchase order and supply schedule for the year is prepared in the month of
January and February. The store department also supplies the spare parts as per the advice of
marketing department. The store departments have two motor vehicle and conveyers

Duties and responsibilities

 To be responsible for ensuring that all requisite raw material, spaces, equipment etc are
available,
 To avoid stock out situation of essential items in the warehouse
 To be responsible for item wise accounting and control of various products.
 In charge of warehouse Issues and Receipts
 Up keeping and maintenance of store items
 Periodical reporting.

6. SWOT ANALYSIS
STRENGHTHS OF ECO TECH :

 ECO TECH is dominating the market

 Good working atmosphere
 Reputed brand name & image
 Better incentive scheme
 Qualified & skilled labour
 Environment friendly
 Good industrial relations
 Strong & accepted products
 Extensive marketing network through dealers
 Good & quality products
 Country wide sales & service networks
 Good, uninterrupted & continuous vendors
 Continual Improvement.

WEAKNESSES OF ECO TECH

 Delay in sanctioning of funds

 Political interference
 For recruitments time delay
 Average age of workforce is 52 years
 Strong influence of trade union
 Lack of technological up gradation & automation
 Promotion is based on experience, so performance will be poor.

OPPORTUNITES FOR ECO TECH

  Diversification programs & products
 Innovativeness and bringing out new products to meet the new needs of customers
 Boom in automobile industry and related engineering services
 Export possibilities
 Scarcity of labour & acceleries, so scope for mechanisation.

THREATS OF ECO TECH

 Influence of Govt. policies

 High competition from domestic and from International market
 Frequent change in the position on head
 High cost of operation