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CHANGE: to be or

not to be

By
Samreen Farooqui
Swati Gupta
CHANGE

Change Management
is the process of developing a planned approach
to
change in an organization.
Need for Change

• To succeed in the long run

• Provides a mode of learning to employees and overall staff

• Environmental factors

• To reduce Conflicts
Case analysis
• Mebrisk India, deals in fast & slow moving consumer goods

• Change management due to difference of opinion of two


subsequent directors Parthiv & Kevin
• Parthiv was commercially driven but Kevin not only opposed his
opinion but also his system "plan revamp”
• Kevin questioned Sr.Executive Adip Arya; the authenticity of ‘System
Revamp’
• Adip was puzzled and General Operations manager Hemant came to
his rescue
• Overall, case reflects that change was required
Key Issues
• Before ‘System Revamp’, working of whole organization was highly
disorganized
• But after the system was introduced, Parthiv asked for a paradigm shift
& first thing was to connect everybody therefore implemented V-Sat
Connection
• Zonal Stock Points(ZSP’s) were set up to reduce the transportation cost
• Some other objectives were also achieved like Zero WC.
Implementation of Just-In-Time (JIT) strategy
• Plan was successfully executed and all the employees

appreciated the desired results


• But when Parthiv left, new director Kevin dismantled everything
• Kevin’s opinion about the “System Revamp”
 Zonal Stock Points(ZSP’s) occupying additional space and moreover
incurring extra cost
 Production planning should be given back to factory
 Working Capital savings are illusionary

• Overall, the system on which huge investment was incurred: is


pointless
Arguments to justify ‘System Revamp’
• Manager Hemant revealed some points -
→ IT Revolution had occurred in Mebrisk

→ Without Plan Revamp, a generation of people would have moved on


with no learning
→ Even it would have created serious losses to strategic working of
company
→ Step by step changes are required to decide the direction in which you
want to grow
Conclusion
• Case is all about conflicts in opinion of two successive
directors
• Virtual inertia of change existed in co.; required to be
removed
• One has to jump in the tide: staying on bank won’t help
• Since environment is never static; change in system is
required
Thank You

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