HISTORY

• The Walt Disney Company

• The Walt Disney Company was founded on October 16 th 1923 by brothers Walt and Roy
Disney.
• It is one of the largest media and entertainment corporations in the world.
• It’s owner of 11 theme parks and several television networks, including the American
Broadcasting Company (ABC).
• It had revenues Disney reported $36.1 billion in revenue in 2009, down 4.5% from 2008,  
• The Disney Company
The Disney Company are involved in and supply a range of media products:
• Disney Resorts
• Disney Channel
• Disney Magazine
• Radio Disney
• Disney Books
• Disney Films
• Disney Stores
• Walt and Roy Disney
• Walter Elias Disney was born in 1901. He was involved in film and animation making, as well as
being a philanthropist (someone who devotes a lot of their time and money to charitable
causes).He died in 1966, aged 65, a few years before the Disney World project in Orlando was
completed. After this Roy Disney renamed it Walt Disney World to make sure that no one would
forget his brother.
• Roy Olive Disney and was born in 1893 and was, with his brother Walt Disney, co-founder of the
The Walt Disney Company.
After Walt Disney World opened in 1971 Roy Disney retired.
He died 2 months later, aged 78.
Conclusion

 Disney is trying hard to use IT to take a strategic advantage. Disney IT driven CRM
strategy is likely to give them edge against their rivals- Universal Parks & Resorts and
Six Flags Inc. Also Disney provides a next generation use of IT to communicate with the
customers and take care of their need.
 Technology alone is not going to solve the problem. Human infer-face is always required
at a certain level. When the emotional attachment part comes IT cannot always give to
advantage. Disney understands the difference between when to use IT and when to use
human interface and this can be the one of the important challenges that Disney might
face in the coming years.