Sprite

L'Oréal
 SPRITE

SPRITE
SPRITE

SPRITE
 SLOGAN
p: You drink Sprite
q: You obey your thirst
CONDITIONAL STATEMENT

If - then

Hypothesis Conclusion
pq
 CONDITIONAL

If you drink Sprite,

then you obey your thirst.

pq
1
 NEGATION (~)

The negative of a statement.

~ p : You don’t drink Sprite

~ q : You don’t obey your
thirst
 INVERSE

If you don’t drink Sprite,

then you don’t obey
your thirst.
~p~q 2
 CONVERSE

If you obey your thirst,

then you drink Sprite.
qp
3
 CONTRAPOSITIVE

If you don’t obey your

thirst, then you don’t
drink Sprite.
~q~p
4
 Sprite
• If you drink Sprite, then you obey your
thirst.
• If you obey your thirst, then you drink
Sprite.
• If you don’t drink Sprite, then you don’t
obey your thirst.
• If you don’t obey your thirst, then you don’t
drink Sprite.
Because
you’re
worth it!
 SLOGAN

p: You use L'Oréal products

q: You’re worth it
 CONDITIONAL

If you use L'Oréal products,

then you’re worth it.
pq 1
 INVERSE

If you don’t use L'Oréal products,

then you’re not worth it.
~p  ~q 2
 CONVERSE
If you’re worth it,
then you use L'Oréal products.
qp 3
 CONTRAPOSITIVE

If you’re not worth it,

then you don’t use L'Oréal products.
~q  ~p 4
• If you use L'Oréal products, then you’re
worth it.
• If you don’t use L'Oréal products, then you’re
not worth it.
• If you’re worth it, then you use L'Oréal
products.
• If you’re not worth it, then you don’t use
L'Oréal products.
• Choose a product
(food, drink, car,
cosmetics, clothing,
etc.).
• Using a media source
(newspapers,
magazines, internet,
television, or radio),
find its slogan.
Create a poster to present your analysis
• the product (or brand) name
• picture(s)
• slogan
• all four statements
• your reflections
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