Value Proposition-

a Comparative Study.

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 CONSUMER GOODS

FMCG (Fast Moving Consumer Goods)

 Fast Moving Consumer Goods, which are used by
large number of people and they are basic needs .
People go for repeat purchase. The life span of these
products are very short. The consumption is regular &
fast.

 Colgate and Pepsodent

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 CONSUMER GOODS

Consumer Durable Goods

 Durable goods are those goods which are not
completely used up when used once.They
have longer life & can be used for a life time.

 Nokia and Samsung

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 Key Features
 Colgate
 It is a salt & mint base toothpaste to avoid dental decay. All around decay
protection.
 It has a unique blend of eucalyptus, calcium, and minerals.
 It positions its brand as “purely white teeth”.
 It reaches to all category of customers and suits to all pockets. For Rs. 5, you
get 20gm tube.
 Maxfresh is infused with fresh and cooling crystals to give you freshness.
 It has taken up mission of “zero tooth decay” and oral health months in 2008
and 2009 by giving a total oral care to their customers and public.
 n).

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 Key Features
Pepsodent
 “Dishoom, Dishoom to Pepsodent ka kam hai” says about the germ
protection formla of Pepsodet and it reaches to the kids because of the
design of the advertisement.
 Pepsodent is only toothpaste to come with wintergreen flavor.
 Pepsodent has proven cavity fighting formula.
 It helps remove plaque with proper brushing every day & night.

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 Key Features
 NOKIA
 World’s first GSM call was made with the Nokia Mobile Phone.
 First mobile phone call made in India on a Nokia phone on a Nokia
network in 1995.
 Nokia 9500 Communicator was the world’s first Wi-Fi certified
mobile devices.
 Nokia N95 is an example of how technology leadership builds value.
 Nokia LPS-1, and LPS-3, loop sets is used as a hearing aid.
 Nokia manufacturing plant in Chennai has been introduced in 2006.
 Nokia introduced first vernacular news portal in 2007.

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 Key Features

Samsung
 Samsung introduced the World’s first 8MP camera mobile in October
1 2008.
 World’s first 8MP camera phone with AMOLED screen Ultra Touch
in the Indian market was introduced by Samsung in April 1 2009.
 Samsung introduced the World’s first Solar powered mobile phone in
June 10 2009 which enables its user to charge the battery anywhere
the sun is shining, so that the users are not inconvenienced when the
phone battery is running out of normal charge.
 Samsung Mobiles are very handy .

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 Points of Parity
Points of Parities between Colgate & Pepsodent:-
 Both are sold in flexible tubes

 Both have White & Gel base

 Both are oral care product

 Both are floride based
 Both provide mint flavoured (derived from sassafras)
 Both have originated from USA.

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 Points of Parity
Point of Parities between Nokia & Samsung:
 From clamshell to flip open to slide phones, all have been
tried and experimented by Nokia and Samsung.
 Nokia and Samsung handset manufactures to incorporate
high resolution cameras in their mobiles, 5 MP to 8 MP
cameras are found in Samsung and Nokia handsets.
 Nokia as well as Samsung both provides the GSM &
CDMA supporting handsets.
 Nokia and Samsung both avails the use of both 2G and 3G
networks.
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 Points of Difference
COLGATE
 Colgate ads talk about protection
against dental decay and pure
white teeth.
 Colgate say Total care for tooth
decay & has a mission for “Zero
tooth decay”.
 Colgate gives “Pure white teeth”.
 Packaging is different than that of
Pepsodent.
 It suits to all pockets.
 To Rural India toothpaste means
“Colgate”
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PEPSODENT
 Pepsodent is a cheaper product
than colgate.
 Pepsodent gives dental insurance
to prove his confidence in the
product.
 Product of Hindustn Unilever
Ltd.
 Pepsodent advertisement says
about fighting germs .
 Gives protection to gums.
 It provides protection to cavities.
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 Points of Difference
NOKIA
 Nokia lays more emphasis on
handsets with a reasonable
size.
 Nokia phones are flooded with
connectivity options such as
GPRS, HSCSD, EDGE, 3G,
WLAN, Bluetooth, Infrared
and USB port.
 Most of the Nokia handsets
have seperate battery.
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SAMSUNG
 Samsung stress on
producing compact phones.
 Samsung phones
emphasizes more being laid
on latest options such as 3G
and Bluetooth.
 Most of the Samsung
handsets have compact
battery.
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 Value Proposition
 Colgate - It positions its brand as “purely white
teeth”. It is a salt & mint base toothpaste to avoid
dental decay. All around decay protection. It has
solutions for all types of Oral problem. It provides
oral health check-up by sms and also provides
scholarships in partnership with IDA(Indian Dental
Association).

 .
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 CONCLUSION
 We use Colgate tooth paste because it is surely a better quality
product than any other brand of tooth paste. The marketeer is
more customer centric and takes all the steps to give total oral
care. Colgate has a wider varieties of tooth paste.
 Nokia handsets are very easy to use and very compatible with
the music & camera option that we prefer to be in a handset
that we use, and it has also a express music by which we can
play the music at one press button. We are very satisfied with
the Nokia handsets that we use as it has a longer battery life
and antenna of the set is very strong that it grabs the network
even in the distant area from the network tower.

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