DOOR BELL

COMPANY
LTD
 BA PROJECT
 
14013-SUREKHA HULLAIR
14014- ANKESH JAIN
14015- JIBU JOY
14016- MANZOOR
14017- KANAGA
14018 - KANNAN
 
 
SUBMITTED –
VINOD SIR
 INTRODUCTION
A doorbell is a signaling device commonly found near a door.

It commonly emits a ringing sound to alert the occupant of the

building to a visitor's presence. In most wired systems, a button,
located around the height of the doorknob, activates a signaling
device (usually a chime, bell, alarm or buzzer) inside the building.

This single-pole, single-throw (SPST) switch momentarily

closes the doorbells circuit. One terminal of this button is
wired to a terminal on a transformer.
QUALIFICATIONS OF BOARD OF DIRECTORS

NAME POST QUALIFICATION EXP REMUNERATION

Surekha Marketing M.B.A in Marketing 4-5 50,000/pm

Hullair Manager yrs

Ankesh Legal LLB 4-5 35000/pm

Jain yrs
Jibu Joy CFO M.B.A in Finance 7-8 100000/pm
yrs
Manzoor CEO M.B.A in any field 7-8 150000/pm
yrs
Kanaga Secretary CS with Graduate 2-3 30000/pm
yrs
Kannan HR M.B.A in HR 5-6 50000/pm
yrs
LEGAL DOCUMENTS AND PROCEDURE
•MEMORANDUM OF ASSOCIATION
•NAME CLAUSE: DOOR BELLS COMPANY LTD

•OBJECT CLAUSE: TO PRODUCE AND SELL A ECO-FRIENDLY PRODUCT

AND QUALITY GOODS

•DOMICILE CLAUSE: DOOR BELLS COMPANY LTD

AGGARWAL TRADE CENTRE,
A-WING,SECTOR 11,
VASHI NAVI MUMBAI

•CAPITAL CLAUSE: 1 CRORES.

•INCORPORATION CERTIFICATE:- SUBMITTED TO REGISTRAR OF

COMPANIES (ROC) ON 14/8/2009

•COMMENCEMENT CERTIFICATE:- COMMENCEMENT
CERTIFICATE WAS RECEIVED BY
REGISTRAR OF COMPANIES
AFTER THE EXAMINING THE
LEGAL DOCUMENTS
Steps to Make a Door
Bell

Materials

The Electromagnet

The Rest of the

Circuit

What is Going On?

 HOW DOES A DOOR BELL WORKS?

Working
Principle

The most important part of a door bell is its magnetic motor. The magnetic motor
constitutes a conventional electromagnet.

We know that an electromagnet is an arrangement in which a coil of wire is

wrapped around a magnetic material which produces magnetic field when electricity
is passed through the coil.

Greater the coiling of the wire, higher the amplification of magnetic field.

This magnetic field produces a substantial effect on any magnetic substance when
brought in the vicinity of its magnetic field.

This means that when an iron object is placed in this magnetic field, it will be
attracted towards the magnetic field due to polar orientation generated by the
electromagnetism
 Process

When the door bell button is pressed, an electrical circuit is closed,

which leads to the flowing of electric current through the
electromagnet.

This current passes through a transformer which turns the 120 V

current into usable 10 V current.

The current then passes through the electromagnetic wire winding.

A magnetic field is generated as a result, which is used to drive a
sound making mechanism.

Different types of sound making mechanisms are used to generate

different sorts of noises.

The three main types of sound making mechanisms are as follows.

The three main types of sound making
mechanisms are as follows.

•Buzzer
The simplest kind of door bell mechanism, a buzzer, works with the help of an
electromagnet whose two ends of the winding are connected to the electrical
circuit.

One end of the winding is connected directly to the electrical circuit while
the other end of the wire is connected to a metal contact placed adjacent to
a moving contact arm.

The contact arm is a light thin metal arm, whose one end rests against the
contact point, while the other end is anchored and connected to the electrical
circuit.

When the door bell button is pressed, the electrical circuits closes and
results in the generation of an electromagnetic field.
The magnetic field attracts the iron bar, which pulls the contact arm away
from the metal contact.

The moving away of the contact arm breaks the circuit and thus turns off
the electromagnet.

The contact arm snaps back to its original position .

The sound is generated due to the contact arm hitting rapidly to the
magnet and the stationary contact, several times in a second

•Bell
The bell also runs on the same principle with the only difference that the
moving arm is connected to a clapper which rests against a circular metal
plate.

The process takes place in the same way as in Buzzer, with the arm moving
back and forth and the clapper hitting the bell repeatedly
•Chime

The chime door bell uses a solenoid to generate the noise. Solenoid is
an electromagnet with wire winding and a small metal piston inside it.

The piston is attached to a spring assembly inside the wire winding

. When electric current flows through the wire,electromagnetic field is

generated which pulls the metal piston towards it.

The metal piston hits the tone bar located on both the sides of the
arrangement.

When the door bell button is released, the spring snaps the piston
back to its original position and the piston hits the tone bar on the
other side of the arrangement.

The two tone bars are made and arranged in such a way that the
hitting action produces a ding-dong sound.
 HR STRATEGY

RECRUITMENT & SELECTION PROCEDURE

MANPOWER PLANNING

JOB ANALYSIS & JOB SATISFACTION

ADVT
COLLECTION OF APPLICATION/APP BLANK

SCRUTINY OF APP
R
TRADE/WRITTEN TEST
E
PSYCHOLOGY TESTS
J
PERSONAL INTERVIEW
E
REFERENCE CHECK
C
MEDICAL EXAMINATION
T

FINAL SELECTION OF SALESMEN FOR APPLICATION

Human resource management (HRM), also called personnel management, consists
of all the activities undertaken by an enterprise to ensure the effective
utilization of employees toward the attainment of individual, group, and
organizational goals.

An organization's HRM function focuses on the people side of management.

It consists of practices that help the organization to deal effectively with its
people during the various phases of the employment cycle, including pre-hire,
staffing, and post-hire.

The pre-hire phase involves planning practices. The organization must decide what
types of job openings will exist in the upcoming period and determine the
necessary qualifications for performing these jobs.

During the hire phase, the organization selects its employees. Selection practices
include recruiting applicants, assessing their qualifications, and ultimately
selecting those who are deemed to be the most qualified.

In the post-hire phase, the organization develops HRM practices for effectively
managing people once they have "come through the door."
HR professionals typically decide (subject to upper-management approval)
what procedures to follow when implementing an HRM practice.

For example, HR professionals may decide that the selection process

should include having all candidates
(1) complete an application,
(2) take an employment test, and then
(3) be interviewed by an HR professional and line manager.

Usually the HR professionals develop or choose specific methods to

implement a firm's HRM practices.

HRM practices and providing HR professionals with necessary input for

developing effective practices. Managers carry out many procedures
and methods devised by HR professionals

.For instance, line managers:

•Interview job applicants

•Provide orientation, coaching, and on-the-job training
•Provide and communicate job performance ratings
•Recommend salary increases
•Carry out disciplinary procedures
•Investigate accidents
Settle grievance issues
 EMPLOYEE MOTIVATION

EMPLOYEE HEALTH POLICIES

EMPLOYEE EDUCATION, TRAINING

AND DEVELOPMENT POLICIES

FORMULATION OF HUMAN RESOURCE POLICIES

The process of policy formulation involves the following steps:-

Identifying the need: - All the areas requiring personnel policies are identified.
Gathering information: - The next step is to collect necessary facts for its
formulation.
Examining policy alternatives: - On the basis of data collected, alternatives are
appraised in terms of their contributions to the organizational objectives.
Getting approval: - Top management has the final authority to decide whether a
policy adequately represents the organization’s objectives.
Evaluating policy: - From time to time policies should be evaluated to ensure best
use.
FORMULATION OF HUMAN RESOURCE POLICIES

The process of policy formulation involves the following steps:-

Identifying the need:

- All the areas requiring personnel policies are identified.

Gathering information:

-The next step is to collect necessary facts for its formulation.

Examining policy alternatives:

- On the basis of data collected, alternatives are appraised in terms of

their contributions to the organizational objectives.
Getting approval:

- Top management has the final authority to decide whether a policy

adequately represents the organization’s objectives.
Evaluating policy: - From time to time policies should be evaluated to
ensure best use.
 RECRUITMENT AND SELECTION

OF EMPLOYEES
Recruitment of staff should be preceded by:

An analysis of the job to be done (i.e. an analytical study of the tasks to be

performed to determine their essential factors) written into a job description so that
the selectors know what physical and mental characteristics applicants must possess,
what qualities and attitudes are desirable and what characteristics are a decided
disadvantage;

• In the case of replacement staff a critical questioning of

the need to recruit at all (replacement should rarely be an
automatic process).

• Effectively, selection is 'buying' an employee hence bad

buys can be very expensive. For that reason some firms
(and some firms for particular jobs)use external expert
consultants for recruitment and selection.
• Equally some small organizations exist to 'head hunt‘

i.e. to attract staff with high reputations from existing employers to

the recruiting employer.

However, the 'cost' of poor selection is such that, even for the
mundane day-to-day jobs, those who recruit and select should be well
trained to judge the suitability of applicants.
The Main Sources Of Recruitment Are:
• Internal promotion and internal introductions (at times
desirable for morale purposes).

• Careers officers (and careers masters at schools).

• University appointment boards.

• Agencies for the unemployed.

• Advertising (often via agents for specialist posts) or

the use of other local media (e.g. commercial radio).
Interviewing can be carried out by individuals, by panels of
interviewers or in the form of sequential interviews by different
experts and can vary from a five minute 'chat' to a process of
several days.

Ultimately personal skills in judgment are probably the most

important, but techniques to aid judgment include selection testing
for:

• Aptitudes (particularly useful for school leavers).

• Attainments.

• General intelligence.
 LOGISTICTS

Operations & Logistics

Handle Orders and Invoicing

Price Quotation
Acknowledgment and Acceptance of Order
Purchase Order
Packing List of Order
Bill of Lading
Sales Receipt
Sales Invoice
Receipt for Goods or Services
Sell or Lease Equipment
Equipment Lease Agreement
Checklist - Equipment Lease
Equipment Sales Agreement
Bill of Sale
Equipment Maintenance Agreemet
Service Level Agreement
Limited Warranty
Checklist - Leasing vs Purchasing

Manage Shipping & Receiving Activities

Packing Slip
Bill of Lading
Requisition Slip
Agreement between Carrier and Shipper
Acknowledgment and Acceptance of Order
Return Authorization
Notice of Delayed Shipment
Request for Replacement of Damaged Merchandise
Notice to Suspend Deliveries and Request for Release
Notice for Return of Goods
Notice of Receipt on Incomplete Shipment
Vendor Evaluation
Possible Production & Operations Management Strategies
 MARKETING STRATEGY

PRODUCT PRICE PLACE PROMOTION

BRAND QUALITY PRICING CHANNELS OF PERSONAL
STRATEGY DISTRIBUTION SELLING

STYLING DISCOUNTS WAREHOUSING ADVT

FUNCTIONALITY

SAFETY PRICE TRANSPORTATIO PUBLICITY

DISCRIMINATIO N
N
PACKAGING WHOLESALE & STORING PUBLIC
RETAIL PRICE RELATIONS
WARRANTY
REPAIRS TERMS OF MARKET SALES
CREDIT COVERAGE PROMOTION
AFTER SALES PERIOD OF INVENTORY PROMOTIONAL
SERVICE PAYMENT STRATEGY
 CLASSIFICATION OF MARKETING FUNCTIONS

FUNCTIONS RELATED TO-

Handling R&D
Transfer goods of physical performed by
goods service agency

•Transfer goods –

•i) Buying & Assembling

ii) Selling

•Handling of physical goods

-i) Packing & Packaging
ii) Transportation
iii) Storage & warehousing
 iv) Inventory control

Performed by service agency

i)standadisation & grading

ii) branding

•Pricing
• Financing
•Risk-taking
•Promotion
Sources Of Recruitment For Sales Force

INTERNAL SOURCE EXTERNAL SOURCE

•PROMOTION 1) CAMPUS RECRUITMENT

•TRANSFERS 2) PRESS ADVT
•INTERNAL 3) MGT CONSULTANCY
NOTIFICATION SERVICES & PVT
(ADVT) EMPLOYMENT

•RECALLS EXCHANGES
•FORMER 4) WALK-INS,
EMPLOPYEES WRITE-INS,
TALK-INS
 MARKETING STRATEGY

Marketing Plan is simple, practical marketing plan that makes it easy

to plan and carry out the marketing activities you need to grow your
business.

Marketing Plan is the fastest, easiest way to write a marketing plan.

More than that, it gives you a live roadmap to implement real programs
and marketing activities that will make a measurable difference in your
business.

Don't just plan it — do it!

•Follow the Marketing process

•Focus on action, not word
•Choose your level of detail
•Get practical advice at every step
•Create forecasts and budgets
•Present your plan in style
•Track your progress
•Publish your plan securely online
 Promotion Strategies

A successful product or service means nothing unless the

benefit of such a service can be communicated clearly to the
target market.

A business' total marketing communications programme is

called the "promotional mix" and consists of a blend of
advertising, personal selling, sales promotion and public
relations tools.

In this revision note, we describe the four key elements of

the promotional mix in more detail.

It is helpful to define the four main elements of the

promotional mix before considering their strengths and
limitations.

Our organisations promotional strategy can

consist of:
(1) Advertising

Any paid form of non-personal communication of ideas or products in the

"prime media":

i.e. television, newspapers, magazines, billboard posters, radio, cinema

etc. Advertising is intended to persuade and to inform.

The two basic aspects of advertising are the message (what you want your
communication to say) and the medium (how you get your message across)
(2) Personal Selling

Oral communication with potential buyers of a product with the intention of

making a sale.

The personal selling may focus initially on developing a relationship with the
potential buyer, but will always ultimately end with an attempt to "close the
sale".

(3) Sales Promotion

Providing incentives to customers or to the distribution channel to stimulate

demand for a product.

(4) Publicity

The communication of a product, brand or business by placing information

about it in the media without paying for the time or media space directly.
otherwise known as "public relations" or PR
5).Public relations:

Involves developing positive relationships with the organisation media public. The
art of good public relations is not only to obtain favorable publicity within the
media, but it is also involves being able to handle successfully negative attention.

6)Direct Mail:

Is the sending of publicity material to a named person within an organisation.. 

Direct mail allows an organisation to use their resources more effectively by

allowing them to send publicity material to a named person within their target
segment.

By personalising advertising, response rates increase thus increasing the chance of

improving sales.
Message & Media Strategy –

An effective communication campaign should comprise of a well thought out

message strategy.

What message are you trying to put accross to your target audience?.
How will you deliver that message?
Will it be through the appropiate use of branding?
logos or slogan design?.

The message should reinforce the benefit of the product and should also help
the company in developing the positioning strategy of the product.

Companies with effective message strategies include:

Media strategy refers to how the organisation is going to deliver their

message.

What aspects of the promotional mix will the company use to deliver their
message strategy.
Push & Pull Strategies

Above a pull strategy (left) push strategy (right).

Communication by the manufacturer is not only directed towards
consumers to create demand.

A push strategy is where the manufacturer concentrates some

of their marketing effort on promoting their product to
retailers to convince them to stock the product.

A combination of promotional mix strategies are used at this

stage aimed at the retailer including personal selling, and direct
mail.

The product is pushed onto the retailer, hence the name.

A pull strategy is based around the manufacturer promoting their

product amongst the target market to create demand.

Consumers pull the product through the distribution channel forcing the
wholesaler and retailer to stock it, hence the name pull strategy.

Organisations tend to use both push and pull strategies to create demand
from retailers and consumers.
Communication Model – AIDA

AIDA is a communication model which is used by firms to aid them in selling their
product or services.

AIDA is an Acronym for Attention, Interest, Desire, Action..

When a product is launched the first goal is to grab attention.

Think, how can an organisation use it skills to do this? Use well-known personalities to
sell products?

Once you grab attention how can you hold Interest, through promoting features,
clearly stating the benefit the product has to offer?

The third stage is desire, how can you make the product desirable to the consumer?
By demonstrating it?

The final stage is the purchase action, if the company has been successful with its
strategy then the target customer should purchase the product .
 
Advantages of Sales Promotion

1. Price discrimination:

2. Effect on consumer behaviour:

3. Effect on trade behaviour:

4. Regional Differences:
Promotion through the Product life
cycle. -
As products move through the four stages of the product lifecycle different
promotional strategies should be employed at these stages to ensure the healthy
success and life of the product .

Stages and promotion strategies employed.

Introduction

When a product is new the organisations objective will be to inform the target
audience of its entry.
Television, radio, magazine, coupons etc may be used to push the product through
the introduction stage of the lifecycle.
Push and Pull Strategies will be used at this crucial stage.

Growth

As the product becomes accepted by the target market the organisation at this
stage of the lifecycle the organisation works on the strategy of further increasing
brand awareness to encourage loyalty.

Maturity

At this stage with increased competition the organisation take persuasive tactics to
encourage the consumers to purchase their product over their rivals.
 Any differential advantage will be clearly communicated to the target audience to
inform of their benefit over their competitors.

Decline

As the product reaches the decline stage the organisation will use the strategy of
reminding people of the product to slow the inevitable