Internet Ads and its Impact on Internet Users

Sagar Agrawal

Pratik Gandhi

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 Some Web-sites offering Commercials

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 Major web-sites in India for Ads

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 Type of Data (into Ads)

Demographic - ZAG

Contextual

Transactional

Psychographic

Affinity

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 Online advertising

Search ads (Google Adwords)

Related to search terms
Not intrusive, yet highly relevant

Contextual ads (Google AdSense)

Related to content on page

Display ads (various)

Standardized ad shapes with images
Normally not automatically related to content but may be
related to audience

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 Search advertising

Highly effective since it reaches people when they

are interested in a topic

Relevant, yet not obtrusive

Has expanded rapidly in last few years

Expectation of further growth

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 Pop-up Ads

A pop-up ad is an ad that "pops up" in its

own window when you go to a page. It
obscures the Web page that you are trying to
read, so you have to close the window or move
it out of the way.

Pop-under ads are similar, but place

themselves under the content you are trying to
read and are therefore less intrusive.

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 Email Marketing/Advertising

Even with the multimedia excitement of the

Web, Electronic Mail (email) is the most
frequently used application of the
Internet.

Many people who have access to the Internet

at school, home, and work, use the Internet for
no other purpose than to send and receive
email ads/forwards/content from various Brands

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 Methodology

Questionnaire (5 close-ended questions)

Interview ( Open-ended questions)

A known sample size of 3 Male and 3 Female Internet Users

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 Analysis
User base is hesitant of clicking ads at first place

10-50 Ads are mostly seen on a daily basis

Male users are more active than the Female users

Male users click more ads than the Female users

Male users click ads which contain – Cars, Technology, News

and Travelling

Female Users click ads which contain – Food, Weight Loss,

Jewelry
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 Recommendation

Advertising Programs such as Google and Facebook have become smarter

to know what is needed

Blocked Pop-ups for every browsers is much of a need today

Users should understand on what to click and what not to click

Caution : Changes Ahead

Fresh forms of advertising

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