Questionnaire

Personal Data

First Name: Last Name:

Address:

Phone Number: Email:

Your Date of Birth:

Employment Data

Current Occupation:

In consideration of your net estate size, what do you estimate the value of your property to be?

_Net worth under Rs10, 000,000 _Net worth over Rs10, 000,000

Please Tell Us a Little About your Current Real Estate Holdings.

Do you own your personal residence? _Yes _No

What year was it purchased?__/__/____

Purchase Price: Rs.______________ Current Market Value: Rs.____________

Current Interest Rate: ___ %

Months remaining on bank loan:__
Total Unpaid Balance:______

Do you own a second home? _Yes _No

What year was it purchased?__/__/____

Purchase Price: Rs.______________ Current Market Value: Rs.____________

Current Interest Rate: ___ %

Months remaining on bank loan:__
Total Unpaid Balance:______

Real Estate - Brand Preference Study. Submitted by Arun M, Balaji V, Bharath S Iyer Page 1 of 5
Do you own any commercial property? _Yes _No

What year was it purchased?__/__/____

Purchase Price: Rs.______________ Current Market Value: Rs.____________

Current Interest Rate: ___ %

Months remaining on bank loan:__
Total Unpaid Balance:______

Do you own any land? _Yes _No

What year was it purchased?__/__/____

Purchase Price: Rs.______________ Current Market Value: Rs.____________

Current Interest Rate: ___ %

Months remaining on bank loan:__
Total Unpaid Balance:______

Do you own any rental Property? _Yes _No

What year was it purchased?__/__/____

Purchase Price: Rs._______________ Current Market Value: Rs.____________

Current Interest Rate: ___ %

Months remaining on bank loan:__
Total Unpaid Balance:______

What is it you like most about your current Real Estate holdings?

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Where do you anticipate your new Real Estate payment coming from?
______________________________________________________________________________
______________________________________________________________________________

Are there other issues you want coordinated with your Real Estate Purchase?
______________________________________________________________________________
______________________________________________________________________________

Real Estate - Brand Preference Study. Submitted by Arun M, Balaji V, Bharath S Iyer Page 2 of 5
What types of real estate are you interested in purchasing?

 Commercial
 Flat
 Rental Land
 Office
 Other

Do you believe in brokers or property developers?

 Broker
 Property Developer

Who is your favorite property developer of the following?

 Akshaya Homes
 DLF
 RC Homes
 Appasamy

According to you, what facilities should a property developer offer?

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

What is the location of the property you are interested in?

____________________________

What is the planned purchase price? ________________________

What is the planned purchase date? ________________________

Any additional comments or questions?

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Real Estate - Brand Preference Study. Submitted by Arun M, Balaji V, Bharath S Iyer Page 3 of 5
Hypothesis under test:

H0: There is no significant association between purchase of property and brand of the property
developer.

Ha: There is a significant association between property purchase and brand of the property
developer.

H0: This is no significant association between type of property and brand preference.

Ha: This is a significant association between the type of property and brand preference.

Tests to be used:

1. Ratio Analysis
2. Pie Charts
3. Chi square test

Research Design

A proper plan was developed and finalized. Research was both primary and secondary in nature. As for
the secondary research various websites and government database was thoroughly studied and a clear
image of the real estate market was framed. The primary research was carried out in the form of
Questionnaire which were filled by customers and then on the basis of these the hypothesis was tested
and a clear picture of the customer involved in the real estate purchase was revealed. Decisions
regarding data sources, research approaches, sampling plan formalized.

Sample Design

Sample size:
 Customers – 50

Sampling method

Random & Judgmental sampling

Real Estate - Brand Preference Study. Submitted by Arun M, Balaji V, Bharath S Iyer Page 4 of 5
Scope of the study and expected contribution

The survey was conducted in only one city. The customers were randomly contacted for getting the
questionnaires filled. For the sake of maintenance of randomness and keeping the information under
control only these people were selected for this survey.
This report will be useful for real estate promoters. It will help them in understanding the psyche of
people involved in choosing the brands and their basic requirements when pitching an offer to the
customers.

Limitations

 Inaccurate disclosure/Non Disclosure on part of the respondents.

 Most of the respondents only understood Tamil and thus all the responses were first collected in
Tamil and then translated into English. All the respondents were explained the questions in Tamil
and thus it took a very long time for data collection thus the sample size was limited to 50.

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