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Activa Vs Splendor
Activa Vs Splendor
Marketing Management
Hero Honda Splendor
Submitted by
John Deric 56
Benefits :
Vehicle Hero Honda Honda Activa
Factors Splendor
Product Powerful less Comfortable ride, smooth
vibrating engine, control, good luggage
attractive headlights & space, metal body to save
cost on repair
styling, range of
colours and
combinations
Service Around 4500 Around 400 dealers
customer touch and service centers
points
Personal Faster , so more Comfortable, so
time to do work fatigue is less
Image As a utility bike, with Styled for comfort ,
good power and looks low noise and is sturdy
and fuel economy
Cost Factors :
Vehicle Hero Honda Honda Activa
Factors Splendor
Service 10 10
Personal 8 06
Image 9 5
Male (Costs):
Vehicle Hero Honda Honda Activa
Factors Splendor
Monetary 10 8
Time 5 10
Running 0 10
Psychic 0 8
Female (Benefits):
Service 10 10
Personal 6 10
Image 5 10
Female (Costs):
Monetary 10 6
Time 8 10
Running 0 10
Psychic/Convenience 10 0
Male:
CDV (Hero Honda Splendor , Bike)
(8+10+8+9)-(10+5+0+0)=20
CDV (Honda Activa, Scooterette)
(07+10+06+05)-(8+10+10+8)=-8
Female:
CDV (Hero Honda Splendor, Bike)
(7+10+6+5)-(10+8+0+10)=0
CDV (Honda Activa, Scooterette)
(10+10+10+10)-(06+10+10+0)=14
From the above comparison we can see that the
CDV for males is higher for Hero Honda
Splendor (20) as against the CDV for females
which is (0)
Similarly the CDV for Honda Activa for males
is lesser (-8) as compared to that for females
which is 14
Thus clearly the Hero Honda splendor is a
preferred bike by males and the Honda Active
scooterette is preferred by females
THANK YOU