INTERNET

MARKETING
R.RAGESH MBA
MARKETING
Simple define about market
“ place where buyer and
seller”

Process of getting to the

Market is Marketing

Marketing is process of
communication
 INTERNET
The Internet is a global system of
interconnected computer networks that use the
standard Internet Protocol Suite (TCP/IP) to serve
billions of users worldwide. It is a network of
networks that consists of millions of private and
public, academic, business, and government
networks of local to global scope that are linked by
a broad array of electronic and optical networking
technologies. The Internet carries a vast array
of information resources and services, most notably
the inter-linked hypertext documents of the World
Wide Web (WWW) and the infrastructure to
support electronic mail.
INTERNET MARKETING

Communicate buyer about seller’s product

Internet marketing,
also referred to as i-
marketing, web-
marketing, online-
marketing, or e-
Marketing, is
the marketing of
products or services
over the Internet.
PROCESS OF INTERNET MARKETING
ADVANTAGES OF IM
Ability to market your services for free or at a low cost.

Ability to sell anything online.

Ability to collect payment online.

So many business models on the internet that it

super cedes or traditional business models by a mile.

Ability to create affiliate systems and recruit affiliates.

Lot's of resources freely available online.

Lot's of how-to resources.

People are open to sharing their knowledge on the internet.

 DISADVANTAGES OF IM
Confusing and way too many things to learn.

The more you know, the more you feel the more you have yet to know.

Typical business models last for 2 years but internet businesses sometimes

lose appeal after 6 months.Intense competition.

Overwhelming knowledge to be learned.

Too many skills to learn.

Takes a long time to learn many skills.
Too many scams on the internet.
Many people are scammed to thinking it is easy to make money on the
internet.
ANY QUERIES