Professional Documents
Culture Documents
Gateway
Gateway
Gateway
PRESENTED BY
AJAY PRATAP VERMA 18003
ajaypratap07@gmail.com
DEBASISH GHOSH 18014
KULDEEP TIWARI 18023
ABOUT THE COMPANY
The company, originally called Gateway 2000, was
founded in 1985 in an Iowa farmhouse by Ted Waitt.
Dell
Hewlett-Packard
Apple Inc.
Lenovo
Sony
Toshiba
ADVERTISING
Until 1993, Gateway 2000 relied solely on print
advertising that was produced in house. However, as the
company grew rapidly, it decided to add television ads
to the media mix and to retain the services of an outside
agency to work with its in-house advertising
department. It started shipping its computer hardware in
cow-spotted boxes and for its creative advertising in
Computer Shopper and other magazines.
DIRECT MARKETING